Wanda Film makes a strategic investment in Pai Lifang to explore the new blue ocean of image social networking.

Today, Wanda Film announced that it has completed a strategic investment in "Photo Cube," an intelligent self - portrait interactive entertainment brand under Guangzhou Fangtu Technology Co., Ltd. The two parties will jointly explore and define the emerging consumption scenario of "new image - social life," which marks the deepening and extension of Wanda Film's "Super Entertainment Space" strategy.

It is reported that Photo Cube will complete the first batch of equipment installations in Wanda Cinemas across the country before the Spring Festival in 2026. This means that the value of the super entertainment experience that Wanda Film is committed to promoting is evolving from "watching a movie" and "spending time" to creating "a happy experience that can be taken away" for the audience.

Photo Cube self - portrait machine at Wanda Cinema in Beijing CBD

Insight into new demands and define the "new image - social life" track

The current consumer market is undergoing a profound transformation from function satisfaction to the pursuit of emotional value. Especially among Generation Z and young consumers, paying for "emotional experience" and "social sharing" has become the mainstream trend. A data report shows that more than 90% of high - spending - willing users among the post - 2000s demonstrate strong potential to "pay for what they like." Against the background of leading the industry in seeking experience upgrades, Wanda Film, with its forward - looking vision, has taken the lead in deeply deploying in the "new image - social life" track through strategic investment, precisely targeting the young consumer market.

As an innovative leader in the self - service imaging field, Photo Cube's "photo booth + IP economy" model has been fully verified by the market. Since its operation in June 2020, its business has covered more than 160 core cities across the country, with over a thousand devices deployed and the cumulative number of service person - times exceeding 10 million. In 2025 alone, Photo Cube launched more than 160 IP - themed pop - up events and star tour linkages, showing strong brand appeal and operational strength. The great potential of this model has been confirmed in mature markets such as South Korea. Photo booth formats represented by "Life4Cuts" have developed into large - scale industries by deeply integrating with popular culture and fan economy, successfully stimulating high - frequency consumption and spontaneous dissemination among young customers.

Ecosystem integration to draw a panoramic entertainment consumption blueprint

Photo Cube has built a solid competitive barrier. In terms of content ecosystem, it has not only reached an exclusive strategic cooperation with "Life4Cuts" in South Korea but also gathered more than a hundred international top - level IP matrices. In terms of core technology, the company has a full - link technology system covering image collection, intelligent processing to device integration, and has accumulated more than 100 national patents. Its AI image processing algorithm can achieve real - time beauty and light optimization, enabling users to easily obtain professional - level imaging. In addition, Photo Cube has obtained the third - level security certification for information systems from the Ministry of Public Security, providing high - standard protection for user data security.

Based on this, Wanda Film has truly "seized the lead in the track" through capital and ecosystem binding with Photo Cube. Industry analysts point out that Wanda Film is the first full - industry - chain company in the industry to achieve in - depth ecosystem integration with the leading offline image - social platform through strategic investment.

It is reported that Photo Cube will be installed in 300 Wanda Cinemas across the country before the Spring Festival in 2026, integrating Wanda Film's advantages in film genes, star artists, trendy toy IPs and other resources, and will gradually cover more than 700 directly - operated cinemas under Wanda Film. At that time, the audience can experience rich and unique shooting theme scenarios, cinema - exclusive ticket stubs, Easter egg posters and other interesting interactive gameplay. Meanwhile, its ability to cover high - traffic scenarios is accelerating. In Shanghai, more than 80 devices to be initially deployed will cover important transportation hubs, which is expected to bring millions of daily exposures. In the future, the two parties will jointly promote the layout of devices in core business districts and characteristic cultural blocks in first - and second - tier cities and overseas markets, continuously drawing a panoramic blueprint covering diverse entertainment consumption scenarios.

Wanda Film's "Super Entertainment Space" strategy

In June this year, Chen Zhixi, the chairman and president of Wanda Film, pointed out prospectively when announcing the deepening of the "Super Entertainment Space" strategy in Shanghai that interactive facilities such as photo booths would be introduced to create an immersive experience and social value for Generation Z and continuously enrich the ecosystem of the super entertainment space. She emphasized that the "Super Entertainment Space" should gather the most popular art and entertainment forms in real - time, enabling users not only to enjoy wonderful content but also to continuously obtain "emotional value replenishment" in a continuous life scenario.

In the past year, Wanda Film has successively carried out a series of co - branding activities with top IPs, creating super scenarios through its unique film genes and successfully attracting a large number of young people to the cinema to "spend time." Now, with the full installation of Photo Cube devices, Wanda Film will go beyond "watching movies" and "staying" to provide the audience with a new experience of materializing happiness and taking it away - interesting images integrating movie memories and wonderful videos full of a sense of ceremony.

As Chen Zhixi said, "We hope to incubate a series of super IPs and super brands through the super entertainment space. We will use our own venue as a link to jointly build a new industrial ecosystem." Investing in Photo Cube is not only a definition of the emerging "new image - social life" track but also a solid step in building a new future entertainment ecosystem by linking IP, technology and consumption with the cinema venue as the core. This further consolidates Wanda Film's attractiveness in the young consumer market and its leading position in the industry.