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From a pioneer in technological innovation to a leader in lifestyle, Goodbaby is reshaping the future maternal and infant ecosystem.

36氪品牌2025-12-09 19:04
Empowered by technology, reshape the new parenting ecosystem for the future. As Goodbaby embarks on a new journey, it will build a brand-new, more intelligent and harmonious future ecosystem through continuous innovative research and integration of cross - border resources, making parenting a journey for parents to enjoy happiness and achieve self - growth.

On December 7, 2025, the Goodbaby Meta-Ecosystem Museum grandly opened its doors, marking the official launch of a new landmark for taking children out.

Stepping into the Goodbaby Meta-Ecosystem Museum, an amazing journey into future parenting officially begins. Innovative technology, ecological fashion, and interactive experiences are integrated into every inch of the space, creating an immersive visual experience full of a sense of the future. It is a must-visit destination for parents taking their children out and photography enthusiasts. Of course, this technological aesthetics doesn't stop at the presentation of the spatial structure. It also creates a living space that combines immersive experiences, interactive learning, and parent-child photo opportunities for new-generation families through scenario-based expression and emotional experiences.

Here, based on absolute safety, technology, art, and environmental protection jointly interpret the love for children.

Robust Protection, Safety Everywhere

Goodbaby's quality culture is a management model that is based on innovation and quality, with the concept of ecological development, aiming to create a globally well-known brand and lead the global industry development. The Goodbaby Meta-Ecosystem Museum uses creative displays as a medium and innovative products as a means to lead everyone to deeply understand Goodbaby's pursuit of safety technology.

The physical testing standards far exceed those of countries around the world. Take car safety seats as an example. Currently, the national standards in Europe, the United States, and other countries conduct impact tests on child safety seats at a speed of 50 km/h. Through technological innovation, Goodbaby has successively completed two revolutions in child car safety technology in the industry: The first was the aerospace energy-absorbing technology, which increased the collision standard from 50 km/h to 80 km/h, with a 256% increase in momentum; the second was the intelligent airbag technology, which provides millisecond-level protection and adds a dynamic safety line of defense for children's heads and necks. By continuously breaking through the key technologies related to child car safety through independent innovation, Goodbaby is moving towards the goal of "zero casualties for children in cars."

Goodbaby pursues zero chemical hazards. Regarding the control of toxic and harmful substances in children's products that are invisible, odorless, and intangible, the strict EU regulations require testing for 54 kinds, while Goodbaby's standards control more than 300 kinds in daily operations, far exceeding the standards of countries around the world. In 2019, Goodbaby won the first "EU Product Safety Award." At the same time, all products adopt ergonomic design, which not only caters to babies but also cares about mothers.

Enterprise operations should be in harmony with the natural environment. Goodbaby has established a sustainable development committee and a project team, deeply integrating the ESG strategic goals into the daily operations of the enterprise, achieving remarkable results. It not only made it onto the "Forbes China Industry Development ESG Benchmark" list but also ranked first in the global maternal and infant industry with 67 points in the S&P Global 2025 Corporate Sustainability Assessment. By allowing innovative design and environmental protection to coexist, Goodbaby is practicing and promoting a sustainable lifestyle with practical actions.

From physical, chemical to environmental and physiological safety, Goodbaby lays the most reliable foundation for the world of children, allowing worry-free safety to be the confidence for children to explore the world.

Panoramic Companionship, One-Stop Care

From safe cockpits to intelligent and fun travel, from deep sleep and growth to the love of nature, and then from the future wardrobe to encountering top luxury brands, the Goodbaby Meta-Ecosystem Museum provides complete, reassuring, and fashionable solutions for all of the baby's life scenarios, such as travel, home, care, and sleep.

In the safe cockpit area, there is a passionate collision between technology and fashion. The "Time Tunnel" dynamic device has become the best photo spot in the museum with its super cool lighting effects. The millisecond-level response protection process of the intelligent airbag safety seat is gradually presented through a decomposed display, transforming obscure professional terms into intuitive perceptions, enabling young parents to instantly understand the robustness and coolness of technological protection.

As an ecological partner, Volvo Cars has brought its brand-new XC70 to settle in the museum. The two sides are committed to bringing safety protection to every family and jointly building an "all-scenario safety fortress," making the safe, healthy, and environmentally friendly travel experience easily accessible. As of now, Goodbaby has formed strategic partnerships with more than 20 automobile brands. Through the interconnection and integration with the automobile ecosystem, it has upgraded child safety seats from "passive protection" to a new dimension of "active care," providing intelligent escort for parents traveling by car with their children.

The child car safety seat is a mobile "safety cabin," while intelligent and fun travel represents a lifestyle. Goodbaby is redefining the style language of parent-child family travel through technological innovation, material innovation, and advanced craftsmanship. The first carbon fiber baby stroller, SWAN, the small pocket stroller, the Light Feather, the Minions IP co-branded series, the high-end customized series with shuttle technology, etc., not only pursue the relaxation of daily parenting but also meet the different aesthetic needs and personality expressions of young parents.

The deep sleep and growth area restores a warm home scene. With natural and skin-friendly materials and scientific design, it gently cares for every moment of the baby's bathing, feeding, sleeping, urine care, and going out. From the mouth to the skin, every inch meets the safety-level standard. Goodbaby's deep sleep series provides a one-stop sleep solution for families with children. By deeply exploring children's sleep science and growth needs, it transforms professional research and development into "visible support and tangible softness," only to guard the child's precious deep sleep time. At the same time, there is also intelligent baby - soothing technology to free parents' hands, making parent-child time full of comfort.

The area of love for nature provides scientific feeding and washing and care solutions, enabling parents to easily handle the small challenges on the parenting journey. The breastfeeding bottle uses an exclusive patented air return valve design, scientifically achieving gas - liquid separation, keeping the baby away from bubble milk and truly preventing flatulence. Based on the skin characteristics of different age groups, Goodbaby has developed special formulas for age - specific washing and care and scientific skin care. For example, to address the skin problems of newborns, it has introduced the exclusive patented "micro - ecological bionic vernix caseosa" - it strengthens the interior to continue the protective power of the mother's womb and prevents external intrusion to balance the micro - ecological barrier on the surface of the skin, truly caring for the baby's skin health. With zero additives and a fully green formula, it gives the baby love and nourishment from nature.

The future wardrobe incorporates the natural atmosphere and the child's naughty nature into the design, making the child's daily clothing not only skin - friendly and comfortable but also suitable for the growth rhythm of all ages, allowing them to effortlessly wear a sense of refinement. Here, all clothing is perfectly matched without any mistakes, saving mothers the trouble of thinking and easily grasping the fashionable sense of parenting. As an underwear expert who understands babies, Goodbaby hides full - score love from the first piece of underwear, using natural, environmentally friendly, and technological fabrics to provide the baby with skin - friendly, warm, and free - flowing growth companionship.

Aesthetic Immersion, Feel Nature and Luxury

In the space created by natural materials and structural aesthetics, feel the ecological beauty of the "harmony between man and nature." At the same time, take a look at the charm of the global top luxury brand CYBEX and experience the peak design that combines technology and art.

The globally limited - edition stroller LA PARISIENNE, which became the focus when it debuted at Paris Fashion Week, has appeared in the museum dreamily. The whole stroller is inlaid with more than 4,000 crystals and its high - end and fashionable design has amazed everyone. Encountering top luxury, Cybex is a cross - border player in the fashion circle. It has joined hands with the design genius Jeremy Scott many times. The classic golden - wing series jointly launched has been regarded as the "Rolls - Royce in the baby stroller world" by fans; the co - branded series with the Victoria's Secret supermodel Karlie Kloss not only has high - level appearance and taste but also truly practices the environmental protection concept of "circular regeneration"; the American musician DJ Khaled and Cybex jointly launched the We the Best fashion style, which has attracted fans of trendy dads and moms around the world with its highly expressive fashion expression and positive energy core.

The fashionable design meets the parents' pursuit of personality expression and unique charm during the process of taking their children out. The innovative application of cutting - edge technology makes parent - child travel easier and more convenient. For example, the world's first intelligent baby stroller, e.Priam, provides a smooth pushing experience on any complex road surface. It won the title of one of the world's top 100 innovative inventions selected by Time Magazine in 2020. Through fashionable design language, technological innovation, and scenario extension, Cybex is redefining the perfect way for modern families to easily take care of their children.

Founded in 1989, Goodbaby has developed from a failing school - run factory into a global industry innovation leader, an international standard setter, and a world - famous brand pursued by global celebrities through independent innovation. After 36 years of innovative development, Goodbaby has been doing one thing - "expressing love for children with technology and ingenuity." The newly opened Goodbaby Meta - Ecosystem Museum today is a vivid footnote to the brand's adherence to its original intention.

Empowered by technology, it reshapes the new ecosystem of future parenting. Starting anew, Goodbaby will build a new, more intelligent, and harmonious future ecosystem through continuous innovative scientific research and the integration of cross - border resources, making parenting a journey for parents to enjoy happiness and self - growth.