The popularity of the East Third Ring Road is soaring. The only ready-to-move-in property, "CECEC East Glory Mansion", seizes the opportunity.
After a long period of calm, the land auction market in Beijing witnessed a rare frenzy at the end of November.
At the end of November, seven real estate developers/consortia engaged in an annual land auction battle in Songyuli, the East Third Ring Road area. After about 170 rounds of fierce competition over two hours, Maoyuan successfully broke through and secured a place in the East Third Ring Road. The transaction floor price of 62,100 yuan per square meter has determined that this project will undoubtedly be a luxury property priced over 100,000 yuan per square meter.
Behind the fierce battle lies the inherent "traffic halo" of the plot in the "East Third Ring Road, Chaoyang District". As the location of Beijing CBD, the East Third Ring Road is one of the most valuable areas in Beijing. The presence of various top - level and scarce resources makes most other areas far behind. With the city center and a long - time lack of residential land supply, the launch of new land in the East Third Ring Road naturally led to a "scramble".
In the new - housing market, which also has a scarce supply, the East Third Ring Road in Chaoyang has just staged a long - awaited celebration.
Looking at the luxury property market priced over 100,000 yuan per square meter in Beijing, several popular projects detonated the market in the first half of the year, with the sales volume of a single project approaching 9 billion yuan. In the second half of the year, Nengjian Dongyu Mansion, a rare new residential project in the East Third Ring Road in nearly a decade, took over the baton of popularity. Boosted by the ready - to - move - in property, it easily became the top - selling luxury property (in terms of the number of units sold) in Chaoyang District in September. In November, with its popularity undiminished, Nengjian Dongyu Mansion ranked third in the list of luxury property unit sales in Chaoyang for two consecutive weeks, once again proving its strong strength.
Real - life view of Nengjian Dongyu Mansion
From the start of the Jinsong plot to the crowning of Nengjian Dongyu Mansion as the top - selling project, four years have passed. The prime location and the ready - to - move - in luxury property have finally achieved an ideal resonance. Nengjian Urban Development has finally presented the most perfect answer for living in this valuable land of the East Third Ring Road.
01. The "Scarce" Answer in the City Center
It is often said that time can change everything and reshape the world.
However, in the real estate industry, the core value logic of "location" has never wavered due to the passage of time. The Beijing real estate market is a good example.
For example, Jianfa Haiyan, although located outside the Fifth Ring Road, has a transaction price close to 140,000 yuan and has been selling well continuously. Another example is Tiantan Mansion, with a unit price of about 120,000 yuan. It had sales of over 10 billion yuan for two consecutive years and became the top - selling commercial housing project in Beijing that year. The high sales popularity of these luxury properties is mainly due to their locations. The former two projects are in Haidian, which is supported by both industries and school districts, while the latter is located in Dongcheng, the core inner - city area.
Among all locations in Beijing, outside the inner - city area, the East Third Ring Road is undoubtedly the number one. Its unparalleled top - level resources determine its peak position.
This is an extremely important external window for China. The core Guomao CBD now brings together nearly 16,000 foreign - funded institutions and 123 multinational corporate headquarters, creating the unique top - level business value of the East Third Ring Road. According to the 2025 "Global Business District Attractiveness Report", Guomao CBD has risen to the sixth in the world, second in Asia, and first in China, further enhancing its core competitiveness in the global business district.
This is also the economic and commercial center of Beijing and even China. Statistics show that last year, the total tax revenue of Guomao CBD exceeded 100 billion yuan, and there were 145 buildings with a tax revenue of over 100 million yuan. It is one of the areas with the most concentrated high - efficiency buildings in the country, with an economic density of over 90 billion yuan per square kilometer. Such strong economic strength is unique in the country.
As one of the four international consumption experience areas in Beijing, Guomao CBD also has many top - level commercial facilities. For example, SKP, which has won the title of "the top store in the country" for many years, the first mainland stores of high - end luxury brands such as Chanel are located in Guomao Mall, and there is also the Xiushui Street full of Chinese - style fashion. Nearly 60% of the Michelin and Black Pearl restaurants in Beijing are concentrated here. Coupled with activities such as coffee festivals and music seasons, the high - end, trendy, and cultural Guomao Business District makes life in the East Third Ring Road more high - quality.
Where the Third Ring Road intersects with Chang'an Avenue, and where Line 1 intersects with Line 10 and Line 14, Guomao CBD connects the elites from all over the city, creating a charming and valuable social field.
The East Third Ring Road, full of top - level resources, has since carried the "settlement dreams" of countless enterprises and reflected the "home - owning dreams" of many people. Three years ago, Nengjian Urban Development, a top - 100 real estate developer, started a project here and later created the high - end luxury residence - Nengjian Dongyu Mansion, offering an entry ticket to the 'core living circle of the East Third Ring Road' for the elites in Beijing.
Location map of Nengjian Dongyu Mansion
Backed by China Energy Engineering Group Co., Ltd., a top - level enterprise in the global energy infrastructure field, Nengjian Urban Development has been deeply involved in the real estate field for twenty years and has achieved remarkable results. Whether it is entering cities or product development, it has been successful in all aspects. In addition to developing residential properties, urban complexes, and office buildings across the country, it also engages in tourism real estate, industrial parks, and other businesses. With the layout of the "9 + X" city system, Nengjian Urban Development can be found both inside and outside urban agglomerations such as Beijing - Tianjin - Hebei and Chengdu - Chongqing. Following the "3 + 3+3" strategy, Nengjian Urban Development has achieved differentiated in - depth development in key cities such as Beijing and Shanghai. While its diverse business forms coexist with the city, it has also built a rich brand map for itself.
In its core residential business, around four major concepts such as green living and nine major living systems, Nengjian Urban Development has developed three core product lines to meet the needs of different customer groups: the customized Songxi Series, the hidden - luxury Yufu Series, and the livable Lanyuan Series.
Especially the 'Yufu Series' selects locations based on three major criteria such as being in the city center and is based on Nengjian Urban Development's unique aesthetic design. The series of products developed across the country not only sell well but also receive a lot of praise. For example, Xijiao Yufu, the first 'Yufu Series' project developed by Nengjian Urban Development in Shanghai, had a subscription rate of up to 272%, and all 312 units were sold out on the same day, setting a new record for property clearance in Shanghai at that time. Another example is Chengdu Jinyu Mansion, where nearly 400 units were sold out in four sales launches and won the Platinum Award at the 2024 London International Design Awards.
Moreover, Tianhe Luyu Mansion in Guangzhou under its banner won the 2024 China's Top Ten Light - Luxury Works Award by CRIC, and the popular Xijiao Yufu in Shanghai also won the honorary title of the 2025 Product Brand Innovation Project Model.
In Beijing, the capital city, Nengjian Urban Development has developed seven products, including Beijing Zhongguofu and Beiqing Xiangshuwan. Its latest masterpiece - Nengjian Dongyu Mansion is also the debut of the Yufu Series in Beijing.
The density of core resources in the East Third Ring Road is fully reflected in Nengjian Dongyu Mansion. It is just across the road from the famous Beijing Chenjinglun Middle School, only 400 meters away from the trendy landmark Hohai City, and only 2.5 kilometers away from top - level CBD business districts such as SKP and Guomao Mall in a straight - line distance.
The transportation convenience is needless to say. It is only 200 meters away from Pingleyuan Station of Line 14 and about 500 meters away from Jiulongshan Station of Line 7. It takes only 3 stops to reach the core business districts of Guomao and Shuangjing. With the help of the East Third Ring Road, East Fourth Ring Road, and Guangqu Road Expressway, it takes only 20 minutes to reach the Financial Street and 30 minutes to reach the Capital Airport, truly achieving efficient access to the whole city.
Such impeccable "top - luxury" configuration is rare in the current new - housing market in Beijing. More commendably, Nengjian Dongyu Mansion also has the advantage of being a ready - to - move - in property, making this high - end and luxurious life within reach.
02. No Need to Wait for the Good Life
A truly wonderful life is not an imagination in the void but hidden in the reality of "seeing with one's own eyes and touching with one's own hands".
Nengjian Dongyu Mansion, the only luxury property in Beijing that is a ready - to - move - in property from the start, with its tangible presentation, allows all the yearnings for the city - center life to be fulfilled immediately without waiting.
If one word could represent Nengjian Dongyu Mansion, "Hidden - luxury aesthetics" might be the most appropriate.
The entrance lobby with a super - long span of 33 meters and a height of 5.8 meters outlines the urban skyline at the cover - page level of the East Third Ring Road with its grand scale, showing a luxurious atmosphere right from the first step of returning home. The door - head adopts the heavy - eaves roof, an important element in classical architecture, and is constructed with modern craftsmanship, presenting an aesthetic charm that combines tradition and modernity. Meanwhile, in terms of material selection, dark - coffee - colored aluminum panels, Windham gray, and Agarwood beige marble are mainly used for paving, revealing a calm and elegant temperament inadvertently, and the sense of respect in the city center is self - evident.
Real - life view of the project's entrance lobby
On the building's exterior facade, champagne - colored aluminum panels, light - gray integrated panels, and glass facades are also used, and through the unique design technique of oblique cut - surfaces, a simple and elegant sense of refinement is created.
Real - life view of the exterior facade
The "small but beautiful, small but refined" garden is the culmination of the hidden - luxury aesthetics of Nengjian Dongyu Mansion.
Real - life view of the garden
The 4,300 - square - meter garden draws on the spatial pattern of Beijing's quadrangles. First, a 63 - meter - long corridor forms a three - sided enclosure. Then, landscapes such as "the four waters flowing into the courtyard" are added. Finally, tall trees and flowers are used for decoration. Thus, a poetic secret realm with a garden within a courtyard, a courtyard within a garden, a view within a painting, and a realm within a view is formed.
Real - life view of the garden
The dark - coffee - colored aluminum panels, the natural - faced granite of Binzhou green in a retro style, and the deep Fuding black granite collide to create a visually rich aesthetic. They complement the garden with an oriental charm. Standing here, one seems to be at the foot of the sacred snow - mountain, with tranquility, elegance, nature, and beauty coming towards one.
And in the interior space, Nengjian Dongyu Mansion uses visible refinement and in - depth details to redefine the essence of top - luxury life in the East Third Ring Road. In a pure residential area, the project offers three types of apartment layouts ranging from 102 to 160 square meters, focusing on the core needs of each family member and making every living scenario full of style and comfort.
The 160 - square - meter four - bedroom apartment layout, the main type of the project, has a north - south transparent layout and a super - large south - facing width of 14.5 meters, allowing plenty of sunlight and a large - scale view to enter the room, adding a sense of brightness and spaciousness. The integrated design of the dining room, living room, and kitchen, combined with a floor height of 3.05 meters, creates a transparent public space, making home life more relaxed. The master - bedroom suite design takes the luxury level to the extreme. With a 3.7 - meter width and a 4.6 - meter depth, supplemented by a textured soft - packed background wall, the master bathroom uses a double - sink design, paired with a luxury stone countertop, which not only meets the needs of the male and female owners for simultaneous washing but also adds a sense of space quality.
