Miyoujia: From Solving the "Pain of Learning to Drive" to Building a "Living Circle" in Universities
In the city of Xi'an, where numerous universities are located, more than 200,000 people participate in driving training every year, with college students accounting for up to 60%. However, the traditional driving training industry has long suffered from problems such as opaque pricing, poor service experience, and frequent hidden fees, which have seriously affected the learning experience of students. Based on a profound insight into this market situation, Xin Feipeng, a serial entrepreneur who has been deeply involved in the driving training industry for more than a decade, led his team to launch the "Miyoujia" project in early 2024. The aim is to use driving training, a high - frequency and essential service, as an entry point to build a new - generation campus digital life platform that is safe, transparent, and efficient.
A Decade - long Industry Observer Re - enters Entrepreneurship: "Miyoujia" Completes Product Breakthroughs, Ensuring Students' Rights through Online Services and Flexible Payment
Since the project was launched, the team has first focused on market research and product model verification.
Relying on the founder's rich industry resources, more than 100 local driving training institutions in Xi'an have been integrated at the initial stage of the project, providing a solid foundation for service supply on the platform. Currently, the product development stage is basically completed, and the core functions revolve around "service transparency" and "autonomous choice". The platform makes the entire driving training process publicly available online, establishes a service constraint mechanism, and offers a dual - payment option of "split payment + true all - inclusive fee system", allowing students to pay flexibly according to the training stages or exam nodes. This fundamentally eliminates hidden fees and ensures the safety of funds. Despite challenges such as financial pressure during the development process, the team has steadily advanced the project with a clear product plan and high - efficiency execution.
Building Barriers with Ecosystem: "Miyoujia" Plans to Reach a Transaction Volume of Over 300 Million in Three Years, Creating a Super Platform for Campus Life
The core technological highlight of Miyoujia is not the pursuit of disruptive black technology but the model innovation and systematic guarantee based on solving practical problems. Its innovation lies in the construction of a "service + content + social" composite ecological model. The platform builds initial trust through highly transparent and secure driving training services, and then increases user stickiness by embedding emotional content communities, local life guides, and fun social tools, achieving a natural transition from a "useful" tool to an "interesting and warm" community. This ecological construction that deeply combines local resources with the habits of young users forms a competitive barrier that is difficult for Internet giants to quickly replicate.
In terms of market prospects, the project targets the market of over 2 million college students and young people in Xi'an, with huge potential. As a high - customer - price - point and essential service entry point, driving training services lay a solid traffic foundation for the platform to extend to high - frequency consumption scenarios such as campus - surrounding life services, cultural experiences, and second - hand transactions in the future. The team plans to quickly acquire customers through precise campus promotions, channel cooperation with driving schools, and content marketing, aiming to effectively increase the user scale and achieve a platform transaction volume of over 300 million yuan within three years.
For future planning, Miyoujia has a clear strategic path. In the short term, the goal is to concentrate resources on winning this "core battle" in driving training and establish a strong brand awareness and user trust in the Xi'an market. In the medium term, it will gradually expand to a wider range of campus - local life services, constructing a "driving training + N" scenario - based ecosystem to acquire customers in a single scenario and realize multi - scenario monetization. In the long term, the vision is to become an emotional and life - related entry point for the younger generation and expand to other cities when the opportunity arises. In terms of business models, it will achieve profitability through various means such as driving training service commissions, membership systems, IP commercialization, and cross - border cooperation.
Identifying Pain Points and Winning with Closed - Loop: The "Value Creation" Methodology and Platform Vision of the Founder of Miyoujia
The team's original intention stems from the determination to change industry bad habits and build a healthy market environment.
Founder Xin Feipeng shared his insights, stating that the core of entrepreneurship is to find a sufficiently painful entry point and build a closely - linked service closed - loop around user needs. He firmly believes that as long as real value is created for users and their actual problems are solved, commercial success will naturally follow. The Miyoujia team is steadily moving towards the goal of building a trusted digital life platform for the young people in Xi'an.