Sneak peek of DAY 2 at WISE2025: Have a dialogue with the kings of business and find the rules for business survival!
The agenda for DAY 2 of the WISE2025 King of Business Conference is announced!
The DAY 2 of the WISE2025 King of Business Conference will attempt to directly address the most urgent needs of business operators. From solving the problem of user insight in the fragmented era, to the reconstruction of consumer product categories driven by technology, and then to the new strategies for going global in the context of globalization, each session revolves around one core: how to build a truly cycle - spanning business brand in a market environment full of uncertainties.
The speakers on the 28th include those from consulting firms like Nielsen, which have long - term in - depth insights into the front - line market, as well as the leaders of brands like Bloomage Biotechnology and Ma Liuji, who have built their brands from scratch.
It can be said that the agenda on the 28th of the conference is trying to depict a complete future business combat guide. (Sneak peek of DAY 1👉Where to invest your "business attention" this week? WISE 2025 highlights the key points for you!)
Act Four: Guerrilla Warfare of Cognition
— Fishing for Users in Broken Mirrors
We are standing in an era of "broken mirrors". Consumers are scattered across countless screens and scenarios. "Loyalty" can be ignored, and the life cycle of hit products iterates in seconds. In such chaos, how can brands identify the real needs of users? The agenda content on the 28th of the conference will attempt to explore the answer.
At the beginning of the conference, Li Yang, the Chief Content Officer of 36Kr, will deliver a in - depth speech titled: The Moment of Chinese Brands: From "Existence" to "Definition Power".
Keynote Speech | The Moment of Chinese Brands: From "Existence" to "Definition Power"
Feng Dagang, the CEO of 36Kr, and Zhou Lingqing, the Managing Director of Nielsen IQ in China, will jointly release the "Roster of Future Super Brands of Chinese Domestic Products" — this is not just a roster, but also a strategic blueprint guiding future brand competition, helping enterprises identify "true signals" in the chaos.
Release Session | Release of the Roster of Future Super Brands of Chinese Domestic Products
As a researcher who has long been deeply involved in consumer insight and brand growth strategies, Wang Fei, the Senior Vice - President of Nielsen IQ in China, will systematically disassemble the methodological system behind the "Roster of Future Super Brands of Chinese Domestic Products". In an era of abundant data but scarce signals, through a scientific and complete methodology, he will not only measure the current popularity but also predict the future category discourse power.
Keynote Speech | Breaking New Ground: Methodology and Trend Insight of the Roster of Future Super Brands of Chinese Domestic Products
Zhao Yan, the Chairman of Bloomage Group and the Chairman and President of Bloomage Biotechnology, will reinterpret the next chapter of the integration of Chinese manufacturing and life sciences with the theme of "The Power of Symbiosis". She will explore how brands can achieve continuous regeneration in symbiosis with users, technology, and time.
Keynote Speech | The Power of Symbiosis: The Regeneration of Chinese Manufacturing and Life
Wang Xiaofei, the Chairman of Beijing Shitongda Technology Development Co., Ltd. and the founder of the Ma Liuji brand, will give a speech titled "Five Years of Sichuan Flavor, as Strong as Ever", telling how to make a Sichuan cuisine dish cross the cycle and become a national memory in five years. Behind it is a brand narrative about "time compound interest" — in a fast - paced era, how to build a "brand of time" with slow - paced efforts?
Keynote Speech | Five Years of Sichuan Flavor, as Strong as Ever: The Five Years and Future of Ma Liuji
Wang Zhiguo, the Chief Technology Officer of Skyworth Group and the CEO of Shenzhen Coocaa Network Technology Co., Ltd., will propose an AI exploration path of "from individual happiness to global resonance" and share how AI can evolve from a cold technology to an "empathetic partner". When technology begins to sense users' emotions and create a sense of life ritual, how should the temperature of a brand be re - measured?
Keynote Speech | AI Exploration from Individual Happiness to Global Resonance
Feng Dagang, the CEO of 36Kr, and Zhang Chun, the President of OATLY Greater China, will have a dialogue around "Breaking the Barriers in the East", discussing the localization logic of global brands in the Chinese market — when "Eastern narrative" becomes the new grammar of global consumption, how should brands use "Chinese culture" to tell global stories?
Big Talk | Breaking the Barriers in the East: The Development of Global Brands in China
Act Five: I Made My Brand a Hit with Technology
The Battle of Technology - Driven Deification in Consumer Goods
On the shelves in 2025, there are only two types of products: those being transformed into money - making machines by technology and the obsolete ones waiting to be eliminated. When the competition in consumer goods shifts from "channel supremacy" to "technology empowerment", having "tech genes" has become a key factor determining a brand's development.
The fifth act will reveal how AI becomes the "growth engine" of brands. Shen Chengang, the founder and CEO of Feishu Shennuo Group, will propose the "dual - wheel drive of marketing + AI" model, which is becoming a new paradigm for Chinese enterprises to accelerate going global.
Keynote Speech | Dual - Wheel Drive of Marketing + AI
Yin Kuo, the Chairman of Xiaokuo Group, the founder and CEO of Semi, will share the practical path of implanting tech genes into traditional consumer product categories. As an "industry veteran" good at injecting technology into traditional categories, making old products grow "new nerves" is a must - have skill — are you brave enough to give your product a "tech brain - replacement" surgery?
Keynote Speech | Activating Traditional Consumption through Implanting Tech Genes
In the subsequent in - depth dialogue hosted by Liu Xiaohui, the Senior Research Director of Nielsen IQ in China, He Jiabin, the co - founder and CEO of Mengyou Intelligence, Zhang Qiang, the Chief Scientist of Artificial Intelligence at Quwan Technology and the CTO of Quwan Qianyin, Luo Jie, the founder of STARAY and the pioneer of the global 3D - printed consumer goods brand, and Ke Bin, the Vice - Chairman of Asus Computer (Shanghai) Co., Ltd., will jointly discuss: how to use technology to spawn "brand - created product categories"? When products can be "calculated", "printed", and "perceived", where exactly are the boundaries of brand creation?
Deep Talk | Technology - Driven Innovation: Creating Product Categories with Technology
The next session is hosted by Luo Qi, the Chief Client Officer of Nielsen IQ in China, bringing together innovators from four traditional industries: food, nutrition, catering, and daily chemicals. Yuan Hanzhao, the President of Huamei Food Group, Zhang Haifeng, the General Manager of BGI Nutrition, Gao Zhenzhen, the co - founder of Wang Chunchun Chicken Soup Rice, and Yu Cong, the Chief Marketing Officer of Shanghai Hutchison White Cat Co., Ltd., will jointly respond to a proposition: in today's era of continuous category reconstruction, how should "old craftsmanship" be combined with "new thinking" so as not to be left behind by the times?
Deep Talk | Consumption Transformation - Inheritance and Innovation
