INNO100 collaborates with Kickstarter to open its first store in Shenzhen. Anker's EufyMaker UV printer can be experienced on-site | The Frontline

Author: Ou Xue

Editor: Yuan Silai

On November 22, the INNO100 Global Innovation Flagship Store officially opened in Shenzhen. It has reached a cooperation with Kickstarter, the world's largest creative crowdfunding platform, and has become Kickstarter's first officially authorized store in China.

The relevant person in charge of INNO100 said in the opening speech that in the future, this space will become a "pre - incubator" and a "cognition - leading" channel for new brand products, aiming to reduce the market education costs of relevant brands.

According to the on - site observation by 36Kr, the flagship store has attracted several cross - border sellers to settle in, such as Anker Innovations, Insta360, Hoverair, Xtool, and Shargeek.

In terms of product categories, INNO100 is centered around several core sectors, including the all - form robot interaction area, the "Everything Customization Workstation", and the "Creativity Showroom". Currently, all the products on display in the store are available for on - site sales.

The scene of the flagship store

The all - form robot interaction area covers products ranging from humanoid robots, bionic robot dogs to exoskeleton devices, providing a one - stop service of "rent, buy, learn, and play". The products in the "Creativity Showroom" are more related to AI office, AI education, AI home, etc.

As for the "Everything Customization Workstation", by integrating equipment such as laser engraving, 3D printing, and UV printing, it can provide instant personalized customization services for the products purchased in the store.

It is worth noting that the EufyMaker UV printer under Anker is also on display here. "In public, this is the only place where you can see and touch the actual EufyMaker UV printer product," said Peng Yiheng, the Chief Strategic Representative of Kickstarter in China on - site.

EufyMaker UV printer

According to the on - site disclosure by the person in charge of INNO100, during the more than ten - day trial operation, the store's entry rate reached as high as 70% - 80%, and the average user stay time exceeded 30 minutes.

In the retail industry, these two data are regarded as key indicators for measuring the attractiveness of offline experiences. The relevant person in charge said that currently, both of these two data of INNO100 are better than the industry average.

"Technology products need to be introduced and experienced." Peng Yiheng said. "The greatest advantage of offline stores lies in providing enough time and space for in - depth communication."

In essence, INNO100 is a bit like an "offline filter" and a "value amplifier" focusing on hardware innovation. It mainly selects innovative hardware products that are in the market introduction period and have uniqueness, and builds early user awareness and brand assets for them through in - depth experience and customized services.