More details of Smartpie receiving investment from DJI: Annual revenue should exceed 5 billion within three years | Exclusive report from 36Kr

Text by | Zhang Ziyi

Edited by | Yuan Silai

36Kr has learned that Shenzhen Elegoo Technology Co., Ltd. (English name: ELEGOO, hereinafter referred to as "Elegoo") recently announced the completion of a new round of strategic financing worth hundreds of millions of RMB. The investor in this round is DJI.

Elegoo has achieved a compound annual growth rate (CAGR) of over 40% in the past three years. The company's total revenue reached 1.6 billion RMB in 2024, and it is expected to grow by 30% to 50% in 2025, with the potential to exceed 2.5 billion RMB.

Meanwhile, 36Kr has exclusively learned that Elegoo plans to achieve an annual revenue of over 5 billion RMB within the next three years.

Founded in 2015, Elegoo focuses on the R & D, production, and sales of consumer-grade 3D printers, laser engravers, and other products. The company's core goal is to lower the creation threshold for global users by providing cost - effective and intelligent products, enabling the creation process from imagination to reality. It leverages the advantages of China's integrated supply chain and mature e - commerce operation experience to enter the market with a cost - effective strategy.

In its core product line, Elegoo's products cover two major mainstream technology routes: stereolithography (LCD/SLA) and fused deposition modeling (FDM). It has maintained the leading position in the global consumer - class LCD 3D printer shipment volume for many consecutive years.

In the stereolithography series, Elegoo's Mars series was launched in 2019. It was among the first devices in the global market to enter the $300 price range and simultaneously offer 2K printing accuracy. The Mars 5 Ultra, launched in June 2024, added a zoned exposure function, improving printing efficiency and quality. It won the Red Dot Product Design Award for its industrial design and functional innovation.

The stereolithography route has become an effective strategy for Elegoo to enter the market and achieve rapid growth in its early development.

LCD 3D printers use photosensitive resin liquid materials. They build three - dimensional models by curing the resin layer by layer with ultraviolet light through the liquid crystal screen. They offer higher accuracy and smoothness than FDM 3D printers.

However, consumers are often concerned about the odor produced by the resin, which requires well - ventilated usage environments. Also, the products need to be cleaned and post - cured after printing, and the prices used to be relatively high. Until now, there are not many 3D printing companies adopting the stereolithography route, and FDM remains the main competitive technology route.

Benefiting from its high - precision characteristics, Elegoo's stereolithography 3D printers have been applied in the dental medical field, capable of printing detailed dental models to assist in the simulation, planning, and teaching of dental surgeries.

In Elegoo's FDM series, the OrangeStorm Giga is an attempt by Elegoo to enter the industrial - grade 3D printing field. This extra - large - sized device successfully raised over $3 million in crowdfunding on the Kickstarter platform.

In addition, the company has also laid out a laser engraver product line, expanding its product matrix of intelligent manufacturing tools.

In terms of the software ecosystem, Elegoo has always been committed to providing integrated solutions. In November 2024, the company released its first self - developed slicing software, SatelLite, specifically designed for stereolithography 3D printing. This software has a built - in EVO support system and a personalized resin library, offering one - stop model editing and slicing services.

In 2025, Elegoo launched the Matrix APP for remote device management, and launched the Nexprint 3D model platform. It also established a one - million - dollar support fund to encourage original design. By then, Elegoo had completed the full - fledged layout of the 3D printing ecosystem, providing a full - link solution covering everything from front - end 3D models, slicing software, remote APP control to 3D printers and printing consumables.

In terms of business expansion and global layout, Elegoo sells its products to over 150 countries and regions around the world through diversified sales platforms such as independent websites and Amazon. The cumulative shipment volume has exceeded one million units.

Elegoo entered the cross - border e - commerce industry in 2015. Starting from producing STEM kits and moving on to R & D of 3D printers, it caught the window period of the take - off of consumer - grade 3D printers overseas and became the brand with the highest shipment volume of global consumer - class LCD 3D printers.

After becoming the leader, the 3D printing market has undergone significant changes. The entry of TROZEN has transformed the consumer - grade FDM 3D printer market from a blue - ocean market to a red - ocean market, expanding from a market worth tens of billions to one worth hundreds of billions. With DJI's strategic investment, Elegoo, still in the game, will undoubtedly receive more resources and experience support in global expansion, technology integration, and supply - chain optimization.