"Billy Information" completed tens of millions in Series A+ financing to accelerate the construction of a new scenario of "Artificial Intelligence + Hospitality and Tourism Big Consumption"
Author | Zhong Yixuan
36Kr learned that Billy Information, a provider of digital solutions for the hospitality and tourism industry, recently completed a tens of millions of RMB Series A+ financing round. This round was exclusively invested by Tiantu Capital. The funds will be used to accelerate the construction of the travel new media platform and speed up the technological R & D and commercialization of AIGC and AI Agent, etc.
Founded in 2016, Billy Information focuses on AI - driven personalized travel experiences. Currently, it offers two main product scenarios: the "Hotel +" scenario, which is the Travel Media Network. Through the content and operation of hotel large - screen displays, it enhances the accommodation experience; the "Ticket +" scenario, targeting the "immersive in - travel consumption scenario", and it launched the first intelligent agent application, Bubble Loves Travel, in the West Lake National Scenic Area.
Entering from the hotel scenario to build a "travel new media platform"
The travel new media platform is the cornerstone business of Billy Information at present. In 2016, Wang Yang, the founder of Billy Information, applied Internet TV technology to the hotel room entertainment scenario and created MYCOOLTV, the core product. In 2021, Billy Information officially upgraded its business to a "travel new media platform". That is, in addition to providing technical support, it also added content and copyright services, aiming to provide travelers with local historical, culinary, and architectural content. "It's like a large - screen version of Xiaohongshu or Douyin," said Wang Yang.
The picture is from the enterprise.
Currently, the travel new media platform business of Billy Information has covered multiple scenarios such as hotels, theme parks, scenic spots, cruise ships, serviced apartments, and large - scale elderly care communities in the Asia - Pacific region. For example, Billy Information has signed MSA (MASTER SERVICE AGREEMENT) in the Asia - Pacific region with international hotel groups such as Marriott and Hyatt, covering luxury brand hotels like Bulgari, Four Seasons, Rosewood, and Waldorf. It has also cooperated with globally renowned brands such as Viking Cruises, Universal Beijing Resort, and Legoland. It reaches over 80 million POTM (People on the Move) annually.
Why can Billy Information capture the needs of these diverse scenarios? Wang Yang summarized the following reasons to 36Kr. First, Billy Information entered the market as early as the era of Internet home entertainment. The company seized the technological dividend early and continued to iterate. Second, in terms of the content system, different from the common agency model in China, Billy Information built its own application, created the MYCOOLTV video platform, and carried out personalized content distribution, similar to a "travel - version of Douyin". Third, with revenue growth as the core, relying on the underlying OS capabilities and content traffic, Billy Information provides scenic spots with a more controllable cooperation method by paying based on results.
In addition, Wang Yang also mentioned that in terms of traffic reach, AI Agent has the advantages of being more immediate, private, and immersive. "We will automatically reach users in the hotel scenario. For example, when a user enters the room, the large - screen in the room automatically turns on, and content recommendation starts. Moreover, the hotel large - screen is larger, clearer, and more private than a mobile phone, and users stay longer."
He told 36Kr that in the future, with the development of AI Agent, voice interaction will replace the remote control, making the cost of "watching the screen" and "using the screen" lower - similar to the Cybercab that Tesla is about to launch. After autonomous driving, the only thing left in the car is a large - screen, and Billy has already made arrangements for relevant technology and copyright reserves.
From scenic spots to scenarios, "Bubble Loves Travel" enters the "in - travel instant consumption" market
In the "Ticket +" scenario, Billy chose a completely different entry point from OTA and OTT, that is, the in - travel consumption scenario, and launched the first intelligent agent application in the West Lake National Scenic Area, Bubble Loves Travel.
A major trend is that the scenario economy is gradually replacing the scenic - spot economy. According to incomplete statistics from the media, recently, 16 listed cultural and tourism enterprises have successively released their performance forecasts for the first half of the year, and 12 of them are in a loss state. However, while tourism enterprises have been suffering losses for years, on the other hand, there is a strong demand for travel. According to data from the Ministry of Culture and Tourism, in the first three quarters of 2025, domestic residents made 4.998 billion trips, an increase of 761 million compared with the same period of the previous year, a year - on - year increase of 18.0%.
The tourism industry is facing the problem of structural disconnection between supply and demand. The old model relying on ticket revenue and economies of scale is difficult to sustain. The scenario economy that emphasizes experience and emotion is redistributing tourists' consumption power and attention.
For this reason, Billy Information defines the traffic source as "near - scenario" and launches a new model of "in - travel instant consumption". Wang Yang said that the core innovation of Bubble Loves Travel is the Recommender AI Agent, which gives appropriate recommendations at the right time and in the right place. "In the dynamic scenario of in - time and in - where, we only recommend six pieces of content most relevant to your 'current state' - multimodal videos, map navigation, coupons, experience cards, etc., achieving the combination of'scenario × traffic'." he told 36Kr.
The picture is from the enterprise.
Wang Yang took Wansong Academy in the West Lake as an example. During the National Day this year, Billy Information provided a unique photo - shooting experience for a study tour group of Singaporean students. The students had a great experience while visiting in traditional costumes. "For the Wansong Academy project, we expect the annual revenue to increase by at least 30% year - on - year, and we aim to achieve a 40% growth target," said Wang Yang.
Currently, the overall business proportion of Billy Information is that the "Hotel +" business accounts for 90%, and the innovative "Scenic Spot +" business accounts for about 10%. However, Wang Yang said that the business structure will change in the future. In a five - year plan, nearly 70% of the future revenue will come from scenic spots and travel scenarios, and the hotel - related business will account for about 30%.
Regarding the founder's experience, Wang Yang graduated from Beijing Institute of Technology in 2002. After graduation, he joined Skyworth TV and engaged in marketing work. Later, he was responsible for the national sales of B2B businesses such as hotels, real estate, and media in well - known enterprises such as Samsung, accumulating relevant industry resources. In 2016, when the Internet changed the home entertainment scenario, Wang Yang judged that Internet technology would also have opportunities in commercial scenarios and officially founded Billy Information.
In addition, Billy Information has completed two rounds of financing before. The earliest investment was from Mr. Liu Zhen, the chairman of Guanghe Tianrun, an institution that has long served large - scale media such as CCTV. In 2023, it received a strategic investment of 210 million yuan from Skyworth Coocaa Technology. Its shareholders include Skyworth, Tencent, iQiyi, and Baidu, mainly focusing on the home scenario, while Billy focuses on the commercial scenario.
"An OTA will not be defeated by another OTA, but can only be reconstructed by underlying technological changes. The OTA could not be shaken in the Internet era, but the AI era provides a small but real 'gap'. Only by starting from the most fundamental logic - personalization, data equality, and real - time perception can we reconstruct the travel experience and open a new entrance. And Billy has precisely grasped the key point of 'during the journey' that the giants can hardly reach," said Wang Yang.
Views from the investor
Chen Junjia from Tiantu Capital said: "Billy Information has mastered extremely valuable scenario entrances at both the hotel and scenic - spot ends and is using AI to open up the new supply side of the hospitality and tourism industry. Whether it is the 'Accommodation +' or 'Ticket +' model, it has clear replicability. We believe that AI will become the core driver of the next round of growth in the hospitality and tourism industry, and Billy Information is already in the leading position in this field."