AI-Driven Seamless Companionship in Home Appliances: The Rise of a Niche Market | Consumer Index Brand Ranking by Siyan Vol.84

During this monitoring period, KUKA Home, JOMOO, and HENGLI ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.87, 1.75, and 1.71 respectively.

Image source: Siyan Big Consumption Index

Brand scene - based competition becomes the mainstream, and AI drives the home furnishing industry from "function stacking" to "invisible companionship"

 In terms of brand distribution, SleePace launched a brand - upgrading combination around "AI sleep". In June, it held the "AI Companionship · SleePace AI Pure Sleep Smart New Product Launch Conference" at the Red Star Macalline Supreme Mall in Chongqing. At the event, it launched the AI Pure Sleep E - series smart mattresses, which are equipped with four major functions of "wave - assisted sleep, flexible massage and stretching, intelligent temperature control, and sleep butler", realizing the leap from "people adapting to the bed" to "the bed adapting to people".

The deep - seated strategy of SleePace's press conference is to reconstruct the consumer's perception of sleep, intuitively demonstrating how smart mattresses can be upgraded from "passive support" to "active intervention" and from "people adapting to the bed" to "the bed adapting to people" with flexible care. As for the bathroom brand JOMOO, its core developments focus on "the implementation of the AI scene - based strategy" and "the brand value reaching a new high". Its two AI bathroom scene brands have been officially launched. Among them, JOMOO AI BATH focuses on "invisible interaction · healthy co - existence", targeting family users with high - level needs for health and quality; while Xiaomu YOUNG BATH targets the post - 90s and post - 00s generations, focusing on the "emotional healing field" and creating beauty scenarios, intelligent toilet scenarios, shower entertainment scenarios, and washing and care scenarios.

Transforming bathroom products from "isolated hardware" into an "evolvable ecosystem" reflects the high - level "consumption upgrading" trend in the home furnishing and decoration consumption. Brands are achieving the value of "invisible AI companionship" for users in home decoration through a comprehensive layout of the AI smart ecosystem.

The rise of "small and beautiful" niche markets, and the integration without boundaries and in - depth segmentation lead the new trend in home decoration

From the perspective of segmentation, the competition in the home furnishing and decoration industry mainly focuses on the "small and beautiful" niche markets. The emergence of brands such as IKEA, MIJIA, KINWEN, QUANYOU, and SIHOO marks that the industry has entered a new stage of "scenario - oriented". Whether a brand can accurately target a high - value niche scenario and build an ecosystem has become the key to breaking through the competition.

Among them, technology brands represented by MIJIA have entered the list. MIJIA App has completed the adaptation to Huawei HarmonyOS 5 system and was officially launched in early June 2025. This adaptation not only improves the user experience but also promotes the interconnection of the smart home ecosystem. Its strategy centers around the AIoT ecosystem, upgrading the smart home to a life of "invisible interaction". This is in line with the logic of KAADAS and LUKE, which focus on smart door locks and are committed to realizing a "keyless" life. Another group of new - force brands have precisely targeted the emotional consumption of the younger generation. For example, the C300i intelligent ergonomic chair launched by SIHOO, which is equipped with functions such as "back - supporting black technology", "movable lumbar pillow", and "massage and hot compress", is given more emotional appeals and has become the "third living space" at home. 

Explanation of the list

The Siyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Siyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", and the "Consumption Popular Event List", as well as extended list reports within the corresponding scope. The purpose is to objectively and truthfully present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track the consumption market trends, provide references for enterprise operations, and enhance the comprehensive business competitiveness.

The Siyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home furnishing and decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Siyan Big Consumption Index

Disclaimer

This list is independently compiled by Siyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data accumulated on the Siyan Big Consumption Platform under the umbrella of SMZDM. We have taken reasonable measures to ensure the reliability and accuracy of the data provided, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute an endorsement or recommendation of them. Any reference to these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to SMZDM Group and Siyan Index. It shall not be reproduced or distributed without permission. SMZDM Group and Siyan Index shall not be liable for any losses or damages caused by the use of the information in this report.