Nine out of ten Chinese people are concerned about their health, and "daily preventive" health care is receiving increasing attention.
Data shows that 94% of Chinese consumers consider health management an important matter, and 47% of young people "often purchase" health products and services. Some people spend over 10,000 yuan on health annually. This trend reflects a shift in the public's health concept - from "post-treatment" to "daily prevention". However, in actual care, cleaning, as the first step, poses a problem of "difficulty in controlling the cleaning scale", which leaves many people in a dilemma: when taking care of the oral cavity, they want to use an electric toothbrush for a cleaner result but are afraid that excessive force will damage the teeth; when shaving, they want to get rid of all the stubble but worry that excessive friction will make the skin turn red and sting; when drying their hair quickly, they are afraid that high temperature will harm the scalp. Therefore, how to achieve gentle care while ensuring efficient cleaning has become the key to daily preventive health care.
At the 8th China International Import Expo, as a leading enterprise in the field of general health backed by professional medical technology, Philips put forward the new personal care concept of "Combining Cleaning and Care", and unveiled three health technology solutions for oral care, skin care, and scalp care. Through its intelligent cleaning and care technology, Philips integrates efficient cleaning with gentle care, revitalizing a healthy state every day and helping to build a long - term health foundation.
The three health technology solutions for oral cavity, skin, and scalp comprehensively demonstrate Philips' technological prowess and innovation capabilities in the personal care field. Philips provides scientific, gentle, and efficient health care experiences for different groups of people through leading technologies such as AI intelligent sensing, precise pressure control, rotary lifting technology, and salon - grade hair drying and care technology.
- Oral Cleaning and Care Health Technology Solution: Focusing on Philips Sonicare's 33 - year research on sonic tooth - cleaning technology, the multi - functional electric toothbrush and water flosser comprehensively cover basic cleaning, gum and tooth protection, teeth whitening, and AI intelligent all - around protection, revitalizing the oral cavity with cleanliness, protection, and beauty. The brand - new Burgundy red Diamond AI electric toothbrush making its debut at the CIIE is equipped with SenseIQ intelligent sensing technology, which can accurately sense every corner and start all - around protection with a single click.
- Skin Cleaning and Care Health Technology Solution: The revolutionary rotary lifting technology featuring "integrated cleaning and care" is the core highlight of Philips razors. Many razors that have won domestic and international design awards cover various scenarios and needs. Among them, the new 9 - series Pro rotary protection razor making its debut at the CIIE can achieve a clean shave at the root layer 0.08 mm below the skin, offering a skin - care - grade shaving experience. The upgraded version of the electric epilator to be launched in 2026, which is on display for the first time, has a three - in - one cleaning and care blade head that fits the body curve. The round comb teeth are more gentle on the skin. It can be used both wet and dry, achieving a clean shave without harming the skin.
- Scalp Care Health Technology Solution: Philips high - speed hair dryer has the function of "one device, three - fold care", achieving scalp care, strengthening hair roots, and smoothing hair strands, allowing consumers to enjoy salon - grade care at home.
During the Double Eleven period, Philips products with the same technology as those at the CIIE are on sale both online and offline. After members combine with the national subsidy policy, they can purchase high - quality technology best - sellers at a low price and enjoy multiple benefits such as extended warranties, easily unlocking a new way of daily health care with "Combining Cleaning and Care".
Oral Cleaning and Care: Philips Sonicare's 33 - year research on sonic tooth - cleaning technology revitalizes the oral cavity with cleanliness, protection, and beauty
Data shows that nine out of ten people in China have oral problems. Oral problems not only affect the digestive system but may also pose a threat to overall health! According to the data from the "Fourth National Oral Health Epidemiological Survey", most people suffer from bad breath, gingival bleeding, tooth discoloration and stains, and periodontal problems. Tracing the root cause, most of these oral problems are directly related to inadequate basic cleaning. Oral experts suggest that scientific tooth - brushing every day is the first step towards health. How to effectively clean dental plaque while gently caring for gum health has become the key to daily preventive oral care.
As the sonic electric toothbrush recommended by dentists worldwide in surveys, Philips Sonicare has undergone over 3,900 real - person tests. Centered on 33 years of professional sonic tooth - cleaning technology, it uses "toothbrush bristles - toothbrush head - motor" three - in - one efficient relay to transmit kinetic energy, driving micro - bubble water flow to clean about 40% more of the hard - to - reach areas between teeth, providing users with a professional oral care experience of powerful cleaning and gentle care; with fine dynamic swinging, it creates a golden triangular area of swinging and vibration; it can remove up to 20 times more dental plaque; the multi - functional modes cover all scenarios of oral care - from basic cleaning to gum and tooth protection, from teeth whitening to AI intelligent all - around protection; there are also toothbrush heads with different functions for enhanced care and personalized AI intelligent tooth - cleaning technology. The AI intelligent pressure - control technology can sense the brushing force in real - time, truly achieving "cleaning without harm". Two minutes of brushing every day can help everyone achieve the "8020 Oral Health Initiative" of the World Health Organization - having 20 functional teeth at the age of 80.
- Philips Diamond AI Toothbrush: With AI intelligent pressure control and SenseIQ intelligent sensing technology, it combines cleaning, gum protection, and teeth whitening in one, removing 20 times more dental plaque, removing 2 times more surface stains, and improving gum health by 15 times in 6 weeks. The brand - new Burgundy red Diamond AI electric toothbrush of Philips makes its debut at the CIIE!
- Philips Diamond 9 - series Pro Whitening Toothbrush: It can effectively whiten teeth by one shade in 7 days. The specially developed whitening + mode targets tooth discoloration and stains. It can remove 10 times more dental plaque and 99% of stains in 3 days. Paired with a smart charging cup with black technology, it provides long - term protection for oral health.
- Philips Diamond 7 - series Pro Sensitivity - Protection Toothbrush: Co - developed with dentists, it is a professional toothbrush for sensitivity protection with intelligent special care. The 2 + 1 GumPro gum - care mode includes 2 minutes of cleaning and 1 minute of gum care. It can remove 7 times more dental plaque and improve gum health in 4 weeks. The new marshmallow - like sensitivity - protection toothbrush head increases the protection of dentin by 171% and reduces the risk of tooth wear by 60%. It has real - time two - way pressure - control reminders and triple feedback on the smart screen after brushing, thoroughly cleaning teeth while caring for them.
- Philips Diamond 3 - series Electric Toothbrush: It cleans teeth from the root. Compared with manual toothbrushes, it can remove 5 times more dental plaque. It is the first electric toothbrush for beginners, cleaning about 40% more of the hard - to - reach areas between teeth and achieving 8 - way comprehensive cleaning, reaching every corner, comparable to a "mini - dental cleaning".
- Philips Little Fly Toothbrush: It is the first electric toothbrush for kids. It has a 30 - second zone - changing intelligent reminder and a 2 - minute intelligent rainbow light ring for motivation. The star - light smart screen provides instant feedback to help kids develop good tooth - brushing habits. It has customized modes for the deciduous tooth, tooth - changing, and permanent tooth stages, providing care at every stage. It makes tooth - brushing effortless for parents and helps kids say goodbye to cavities.
- Philips Sonicare Series Toothbrush Heads: With a double - ring design and integrated brush, they offer customized oral care solutions. The official toothbrush head technology fully utilizes Philips Sonicare's professional sonic tooth - cleaning technology to achieve an excellent effect greater than the sum of its parts. The 3D design fits the tooth surface, the round - tipped bristles are gentle on the oral cavity, and the metal ring ensures stable transmission. Cleaning Toothbrush Head: It can remove up to 10 times more dental plaque; Sensitivity - Protection Toothbrush Head: It can improve gum health by 7 times in 2 weeks; Whitening Toothbrush Head: It can remove more than 5 times of stains in 3 days; All - in - One Toothbrush Head: It combines cleaning, protection, and whitening in one.
- Philips Dental - Grade Professional Water Flosser: It provides dental - grade all - around deep cleaning and inhibits bacteria at the root for 48 hours. It features the innovative X four - way water flow technology, sweeping through blind spots at 360° and effectively removing 99.9% of dental plaque, improving gum health by 250% in 2 weeks.
Skin Cleaning and Care: Philips' revolutionary rotary lifting technology featuring "integrated cleaning and care" achieves a clean shave at the root layer 0.08 mm below the skin, revitalizing a fresh and youthful look
Incomplete or improper shaving can easily lead to redness, sensitivity, and even pore problems. Currently, men's requirements for shaving are not limited to getting rid of beard but also include a comfortable shaving process, and even skin care, intelligent operation, and effective sterilization. The growth direction of men's beards is complex and disordered, making it difficult to balance "clean shaving" and "skin care".
To meet the upgraded needs of consumers from "facial shaving" to "comprehensive facial skin health management", Philips launched the brand - new 9 - series Pro rotary protection razor at the 8th China International Import Expo. With its revolutionary rotary lifting technology, it can achieve a clean shave at the root layer 0.08 mm below the skin, effectively dealing with disordered beards and keeping the face clean and fresh for 24 hours. The rotary protection blade combined with the micro - bead blade net significantly reduces skin friction, and the low - temperature rise reduces the impact of vibration on the face, being more friendly to the skin; with SkinIQ Pro innovative technology, it is like a personalized intelligent shaving butler, offering a skin - care - grade efficient shaving experience and leading the industry into a new era of skin health management with the concept of "integrated cleaning and care".
Philips' revolutionary rotary lifting technology
As a leading brand of electric razors in global sales, Philips has been focusing on men's grooming for over 85 years. In the recently announced "2025 Best Inventions List" by the US "Time" magazine, the new 9 - series Ultra rotary protection razor of Philips made the list with its innovative technology and excellent product functions. This year, the new 9 - series rotary protection razor and the Cyclone Pro razor of Philips won the 2025 German Red Dot Design Award, and the "Philips Cobblestone Razor" and the "Philips Cyclone Pro Razor" won the 2025 German iF Design Award, being widely recognized by consumers around the world. In the recently announced "Shanghai Souvenir" selection, the Philips Cobblestone Portable Razor became a selected "souvenir" representing Shanghai.
For many people, the difficulty of hair removal, incomplete hair removal, and the risk of skin damage are the main reasons for not daring to try hair removal products. As the world's best - selling epilator brand, Philips has 76 years of research experience in hair removal. Clinically verified by dermatologists, it can achieve easy and pain - free hair removal anytime and anywhere without harming the skin. The upgraded version of the electric epilator to be launched in 2026, which