AI glasses are attracting huge investments. A Chinese startup has secured a record-breaking round of financing, with the total amount potentially reaching 800 million yuan.

Zhitongxi reported on November 7th that this morning, the largest single - round financing in the domestic AI + AR glasses field in 2025 was completed, and it was secured by Leiniao Innovation, a leading player in the domestic XR industry.

This time, the official did not disclose the specific amount of this financing. According to information obtained by Zhitongxi from the industrial chain, the total amount of Leiniao Innovation's Series C financing this year has approached 1 billion yuan.

Specifically, this single - round Series C financing of Leiniao Innovation was led by CITIC Jingshi, with the participation of CITIC Securities International Capital and CITIC Securities Investment (all three companies are subsidiaries of CITIC Securities). The funds will be used to accelerate the technological R & D and ecological construction of AI + AR glasses.

According to public information, in September this year, VITURE (Beijing Xingzhe Wujiang Technology Co., Ltd.), a domestic XR brand, completed two additional rounds of Series B financing, with a total of 100 million US dollars (approximately 700 million yuan). Previously, this financing was considered the largest this year, but it was completed in multiple installments.

It is worth mentioning that in a podcast on October 22nd where Leiniao Innovation's CEO Li Hongwei had a conversation with tech blogger Wang Ziru, Li Hongwei revealed a lot of information related to the financing.

Regarding the financing amount, Li Hongwei mentioned that the new - round financing would be around 800 million yuan, more than expected. The original plan was to raise 300 - 400 million yuan.

▲Leiniao Innovation's CEO Li Hongwei revealed financing - related information in the podcast. Image source: Wang Ziru's AI Podcast

Li Hongwei mentioned in the podcast that at that time, the progress of the company's new - round financing was relatively smooth, and there was a significant over - subscription. The previous financing had gone through about eight or nine rounds. Li Hongwei said in the blog: "We might probably define it as something like B+++."

Just last month, Leiniao just released the world's first AR glasses, the Leiniao Air 4 series, which support HDR display, with a starting price of 1,599 yuan. On May 27th this year, Leiniao released the world's first mass - produced binocular full - color MicroLED + waveguide AR + AI glasses, the Leiniao X3 Pro, with a starting price of 8,999 yuan.

▲The product launch event of the Leiniao Air 4 series. Image source: Zhitongxi

Currently, its product portfolio covers the AI + AR glasses X series, the viewing glasses Air series, and the AI shooting glasses V series. The Air series has ranked first in the sales of consumer - grade AR glasses in China for three consecutive years.

According to the latest data from the hot - selling list of smart glasses on JD.com, three of the top 10 products are from Leiniao Innovation, including the Leiniao V3, Leiniao X3 Pro, and Leiniao V3 Slim. The Leiniao V3, which ranks fourth, shows that 500 pieces have been sold in the past 30 days on the front - end, and over 10,000 pieces have been sold in total.

▲The hot - selling list of smart glasses on JD.com. Image source: JD App

Leiniao Innovation was founded in October 2021. It has technological accumulations in fields such as near - eye display optical design, self - developed AI algorithm models, and multi - modal human - machine interaction. It has the ability to self - develop and mass - produce the entire link of core optical solutions.

According to data from the well - known industry research institution Counterpoint Research, in the second quarter of 2025, Leiniao Innovation ranked first in the global AR glasses sales with a 39% market share. Previously, Leiniao Innovation had ranked first in China for three and a half consecutive years. Currently, Leiniao Innovation's products cover more than 25 countries and regions around the world.

▲The shipment share of global AR smart glasses brand manufacturers in the second quarter of 2025. Image source: Counterpoint Research

Conclusion: The AI glasses track is booming, and capital infusion accelerates the maturity of product technology

From last year to this year, many startups in the XR field have completed new - round or multiple - round financings. The recognition of the capital market and the support of new financings will surely inject impetus into the development of this emerging category of AI glasses.

As large enterprises enter the AI glasses track, it will further inject vitality into this market and drive the overall growth of the market. 2026 may become a crucial year for the pattern change in the AI glasses track.

This article is from the WeChat official account "Zhitongxi" (ID: zhidxcom), author: Yun Peng. It is published by 36Kr with authorization.