36Kr Global - On-site | We will be at CES 2026 in Las Vegas to document the global stories of Chinese brands.
In 2025, 36Kr Global went deep into IFA in Berlin and GITEX GLOBAL in Dubai, conducting a series of on - site visits and reports. In 2026, our first stop will be CES in Las Vegas.
On January 6, 2026, the global technology feast CES will kick off in Las Vegas, USA. Thousands of technology practitioners will flock to this city again, bringing their latest products and cutting - edge technological concepts, in search of clues to the future.
In 1967, the first CES was held in New York, and the transistor radio was the absolute star. In 1970, Sony exhibited the U - matic video recorder, opening the era of home video. In 1981, the CD player made its debut. In 2001, Microsoft entered the venue with the first - generation Xbox. From the popularization of smartphones, to the Internet of Things, autonomous driving, and then to the application of artificial intelligence in various terminals, CES is like a prism, reflecting every change in modern technology applications.
Models showcasing exhibits at CES in 2002. Source: CES
The story of CES itself is a history of the evolution of global technology products.
For Chinese enterprises aiming to make a mark in the global market, CES is an arena that cannot be bypassed. Displaying products here means putting oneself under the most critical global scrutiny and having conversations with the world's top peers.
Statistics show that the number of exhibitors and brands at CES 2025 reached 3,680; among them, 1,475 were enterprises from China (including Hong Kong, Macao, and Taiwan regions). Every year, some Chinese enterprises win awards with their excellent products, and some find key overseas partners through the exhibition, thus opening up new markets.
An exhibitor demonstrating product usage to the audience. Source: CES
Recording and interpreting Chinese stories at global top - tier exhibitions is what 36Kr Global has been insisting on. We believe that valuable business reports stem from continuous on - site observation and in - depth front - line communication. Words and data can cross geographical barriers, but they cannot replace the real experience gained from being on the spot.
Therefore, from January 6th to 9th, 2026, the content team of 36Kr Global will go to Las Vegas to conduct on - the - spot reports at CES.
We care about the functional parameters of products, but we also care more about the R & D stories, market strategies, and business thinking behind the products. We want to know what specific problems a new technology is born to solve. When entering a new market, what unexpected difficulties are encountered and how are they overcome? We will organize these first - hand observations, interviews, and analyses into in - depth reports and present them to our readers who are concerned about the globalization of Chinese enterprises.
If your enterprise is about to participate in CES 2026 with the latest products and solutions, and you hope to communicate with us during the exhibition and get professional reports in Chinese, English, and Japanese, please scan the QR code below or click “here” to fill in relevant information and requirements. The staff of 36Kr Global will contact you as soon as possible. You can also add WeChat: wow_vickyy (please indicate CES cooperation, company, and position) to discuss relevant matters.
Upcoming Events
Event | Guide to Popular Industries in Dubai: How to Seize Opportunities and Achieve Long - term Operations?
Investment, trade, and technology are currently the most popular directions for Chinese enterprises going global to Dubai. For these industries, how to enter the Middle East market and land smoothly, and how to ensure compliance and long - term operations are the key factors affecting the success of going global. On November 13th, 36Kr Global will jointly organize an online event with Dubai IFZA Free Zone to deeply explain the popular industries in Dubai and share practical paths and cases for business landing and promotion. Please scan the QR code below or click “here” to fill in the form and sign up for this event. The event registration will close at 23:59 on November 12, 2025.
English Services
Service | KrASIA Launches New English Media Services for Chinese Global - going Enterprises
In the current complex global economic landscape, English reports are not only an important means to convey value propositions to overseas customers and consumers but also a cognitive precipitation of enterprises worldwide. The English - language media KrASIA (kr - asia.com) is committed to introducing Chinese business and culture to the world. About 60% of the readers of the English website are business people from core Southeast Asian countries. Through excellent search engine optimization, professional English content, a reliable social media matrix, and external inclusion platforms such as the global top - tier information data platform Bloomberg Terminal and Dow Jones Factiva, KrASIA helps Chinese companies enhance their global brands. If your company has relevant needs for English communication or hopes to cooperate with KrASIA to provide global - going services, please scan the QR code below or click “here” to fill in the form and get the media service rate card of KrASIA and the contact information of the staff.
Community | Welcome to Join the 36Kr Global Learning and Communication Group
Currently, the 36Kr Global learning and communication group has attracted more than 17,000 global - going professionals. They come from domestic and foreign startups, industry giants, investment institutions, etc. In the global - going community, we select and organize daily global cross - border information for members to help them keep up with the latest trends. We also regularly organize global - going exchange activities to connect the global - going ecosystem and find potential partners. Welcome to add the WeChat of the 36Kr Global assistant (ID: wow36krchuhai - xzs2) to apply for joining the group and go global together!
