November New Mobile Phone Preview Summary: Huawei Unveils Three Consecutive Annual Flagship Models, OPPO, vivo, and Realme Compete in Mid-Range Market

The mobile phone market never sleeps.

The annual Double 11 shopping festival has kicked off, and it's approaching the peak period in the first and middle ten days of November. Major manufacturers rushed to launch their flagship products intensively in September and October, trying their best to gain more exposure during the one - month - long Double 11 promotion period.

The new phone market in September and October was full of highlights. The upcoming new phones in November are also worth looking forward to.

The highlight among them is undoubtedly the intensive launch of multiple annual flagship models under Huawei. It is expected to include the "long - awaited" most high - end annual flagship Mate 80 series of Huawei, the Air model, which is the thinnest and lightest in Huawei's history and made its "grand finale" appearance in the Mate 70 series, and the new generation of large - fold flagship model Mate X7 of Huawei.

The new phones of other domestic manufacturers in September and October focused on the high - end market. However, following the footsteps of Xiaomi's REDMI K90 series in late October, the upcoming new phones in November will spread the battle to the mid - range phone market:

It is expected that OPPO will bring the first model with the suffix "Pro Max" to its Reno series. Vivo will bring a mid - range new phone with "leapfrog iteration" in imaging, chips, and naming. Honor will also bring the mid - screen 500 series models with flagship - level configurations and an appearance and craftsmanship fully benchmarked against the iPhone.

Huawei's Annual Flagship Trio Launch: Proving Itself in the High - end Market and Advancing with New Technologies

The Pura 80 series of flagship models launched by Huawei in the first half of the year did not meet market expectations. It served as the pioneer of the "pure HarmonyOS" system (no longer compatible with Android), and had relatively unbalanced overall quality and some issues with the pricing strategy of individual versions.

Huawei Pura 80 Ultra (Photographed by Lei Technology)

Data released by the digital blogger "RD Observation" shows that the cumulative sales of the Huawei Pura 80 series in the first four months after its launch were 1.8 million units, only 40% of the sales of the previous generation in the same period.

Even if the Huawei Mate 70 series performs its best this year, it is difficult to fully make up for the market share and user base lost by the Pura 80 series. The pressure on Huawei in the high - end phone market is somewhat transferred to the Mate 80 series, which will be launched in the second half of the year. The Huawei Mate 80 series, originally expected to be unveiled in October, missed the Double 11 promotion period and will most likely be released and launched in the middle and late November.

1. Huawei's Battle to Prove Itself in the High - end Market: The Mate 80 Series Cannot Afford to Lose

As Huawei's annual "most high - end" flagship, the Mate 80 series is expected to include Mate 80, Mate 80 Pro, Mate 80 Pro+ and Mate 80 RS Ultimate Master and other four models, and will be the first to be equipped with the Kirin 9030 chip.

Huawei's new Kirin chip is expected to use the new N+3 process technology, with a core group of 1 + 3+4 Taishan architecture. The early leaked benchmark score reached about 4.2 million points, slightly lower than the about 4.4 million points of the fifth - generation Snapdragon 8 Extreme Edition. At the same time, the Kirin 9030 chip is said to have better energy consumption control and a significant improvement in AI computing power.

(Image source: NoteBook Check)

Paired with the new Kirin 9030 chip, the Huawei Mate 80 series is expected to be pre - installed with the latest HarmonyOS 6 system. Compared with the first half of the year, the current HarmonyOS has greatly expanded and comprehensively enhanced its support for mainstream apps and games. Even the HarmonyOS version of WeChat has reached 8.0.x, and the major functional modules of the WeChat 8.0 version on iOS and Android systems are basically available in the HarmonyOS version.

HarmonyOS 6 has brought significant upgrades in system interaction, inter - connectivity, and AI functions. In terms of system - level AI, HarmonyOS 6 has brought multiple function updates, including "Xiaoyi Help" and "HarmonyOS Intelligent Agent".

(Image source: Huawei)

At the level of the Kirin chip, how to support and contribute to the implementation of HarmonyOS system - level AI functions will be a major highlight. From the chip to the system, the Huawei Mate 80 series aims to bring a new generation of "user experience" based on self - developed underlying technologies.

It is worth mentioning that the large - scale live - broadcast evening party of China Media Group, "HarmonyOS Starlight Gala", will be held at the Shenzhen Longgang Universiade Sports Center on November 28, which will undoubtedly add more popularity to the Huawei Mate 80 series with its two major advantages. After the release of the Huawei Mate 80 series, Lei Technology will present relevant reviews as soon as possible. Please stay tuned to see how well the combination of the Kirin 9030 chip and HarmonyOS 6 system performs.

In other aspects, the Huawei Mate 80 series may be equipped with 3D face recognition based on domestic solutions across the board. This function was previously only available on Pro and higher - end models. In terms of the screen, the high - end versions of the Mate 80 series are said to use double - layer OLED technology, with a peak brightness of 3000 nit; the resolution is also increased to 3200x1440, and the bezel is as narrow as 1.2mm.

In fact, the popular iPhone 17 series of Apple this year taught all manufacturers a lesson. If the difference in core technologies or user perception between the high - end and the most high - end models in the same series is smaller, it can achieve maximum sales. The biggest challenge currently faced by the Huawei Mate 80 series is whether the Mate 80/80 Pro (especially the Mate 80) models can shoulder the heavy responsibility of large - scale sales. Behind this, Huawei needs to transfer more "core technologies" to the entry - level models of the Mate 80 series.

The latest renderings of Huawei Mate 80 (Source: @Factory Director Guan)

In terms of appearance design, the rear camera module area of the Huawei Mate 80 series is said to adopt the design of a "centered large circle". There is a bar - shaped dual - color temperature flash on the upper left side of the lens, and a bar - shaped sensor is symmetrically placed on the upper right side. There is also a multi - spectral lens below the central axis. In terms of imaging, it is said that both the Mate 80 Pro+ and RS versions will be equipped with a 50 - megapixel 1 - inch large - sensor, and the variable aperture will once again become an exclusive configuration of Huawei.

The latest renderings of Huawei Mate 80 (Source: @Chang'an Young Hero TOK)

In terms of communication technology, based on the new - generation self - developed baseband, the Huawei Mate 80 series is expected to support the 5G - A network and may be compatible with low - orbit satellite communication for the first time. In terms of charging technology, the standard version of Huawei Mate 80 supports 66W wired fast charging, and the Mate 80 Pro supports 100W wired fast charging.

It is not difficult to see that the upcoming Huawei Mate 80 series really wants to achieve a new generation of technology in all aspects and further establish the user perception of an "all - around flagship". Facing the impact on the high - end phone market caused by the "below - expected performance" of the Pura 80 series in the first half of the year, Huawei cannot afford to lose this battle with the Mate 80 series launched in the second half of the year.

2. Can Huawei Mate 70 Air Learn from the Lessons of Apple's iPhone Air?

Interestingly, the Air model, which has received a lot of attention, has been classified by Huawei into the previous - generation Mate 70 series and made its "grand finale" appearance one year later.

Recently, the offline promotional material information of Huawei Mate 70 Air has also been exposed, and there is a possibility that it will be released and launched earlier than the Mate 80 series.

Claimed to be the thinnest Mate model in Huawei's history, the official promotional slogan of Huawei Mate 70 Air has also been exposed - "More than just thin". Obviously, Huawei has noticed the iPhone Air with below - expected sales performance and the reasons behind it.

(Image source: @Half a Spoon of Ice Cream)

The back design of Huawei Mate 70 Air has also been exposed. It adopts a circular lens module design, with rounded corners of the body and a significantly protruding lens module. The body thickness is said to be 6.5mm or thinner.

(Image source: @Half a Spoon of Ice Cream)

The Huawei Mate 70 Air is said to be equipped with a 6.9 - inch 1.5K resolution display, a 50 - megapixel large - sensor imaging system, and a 6000mAh battery. Without accident, the Mate 70 Air will be Huawei's first model to support the eSIM function.

As thin and light as the Apple iPhone Air, but with other seemingly powerful technical capabilities and fewer short - board areas, this may be the "open strategy" that Huawei Mate 70 Air wants to show. As for the expected market performance of this model, it depends on whether you recognize it as a model of the Mate 70 series launched one year later.

3. Huawei Mate X7: How Can the Benchmark of Large - Fold Phones Be Further Developed?

In the large - fold and high - end folding - screen phone market, Huawei is almost a synonym for the industry.

Huawei Mate X6 (Photographed by Lei Technology)

Also in November, Huawei is expected to launch a new generation of large - fold flagship model Mate X7.

The Huawei Mate X7 is said to be equipped with a thinner, lighter, and more all - around folding screen. The internal screen specification is 7.95 - inch 2K resolution COE LTPO+UTG. The COE (Colorfilter On Encapsulation) packaging technology it uses has the core feature of directly forming a color filter on the thin - film encapsulation layer, replacing the traditional circular polarizer, thereby improving light transmittance, reducing power consumption, and achieving a thinner and lighter panel.

The Huawei Mate X7 is also expected to fine - tune the "wide - screen ratio" (the ratio of the width to the height of the wide - screen) and have features such as variable aperture, red maple imaging, and periscope macro.

In addition, the Huawei Mate X7 is expected to be equipped with the Kirin 9030 processor, with a larger battery and enhanced imaging. Previous news said that the phone was testing two specifications of CMOS main cameras, 50MP 1/1.56 - inch and 50MP 1/1.3 - inch. It is also equipped with a physical variable aperture, a 50MP periscope telephoto macro, and a multi - spectral camera, supports high - specification waterproofing, and has a battery of about 5500mAh.

Whether it is the further advancement of folding - screen technology or being the first to try out domestic eSIM models, Huawei is demonstrating its positive attitude of embracing and even leading new mobile phone technologies and applications, which is also what a brand known as the "pride of domestic products" should do.

The Battle Spreads to the Mid - range Phone Market: OPPO, Vivo, and Honor Start a New Round of Competition

During the long Double 11 period, the battle among domestic high - end new phones is in full swing. Following the footsteps of Xiaomi's REDMI K90 series, OPPO, Honor, and Vivo will also start a new round of competition in the mid - range phone market in November.

1. Joining the "High - end Mid - range Phone" Camp, OPPO Brings the First Pro Max Model

In late October, Xiaomi's REDMI K90 Pro Max entered the price range of 4,000 to 5