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Solve the problems of single IP monetization and overseas expansion needs across the entire value chain, and seek seed-round financing.

氪友7GyA2025-11-03 18:17
A 12-year original fairy tale IP with global layout and full-chain development, having raised 15 million RMB in financing.

Core Value of the IP: A 12-Year Accumulation Laying the Foundation for Global Adaptation

The core of this project is an original fairy - tale IP with 35,000 words, which has been refined over 12 years. From its initial 130,000 - word prototype in 2013 to the final version in 2025, it has undergone multiple rounds of plot optimization and logic improvement. Now, it has completed domestic copyright registration and trademark registration applications for core characters. The IP rights are clearly defined, with no risk of legal disputes. The IP is centered around the universal core values of "courage, friendship, kindness, and the spirit of exploration", making it adaptable to the global cultural communication context. It precisely meets the growth and educational needs of children aged 3 - 12, satisfying parents' dual expectations for content aesthetics and educational significance. It also aligns with the mainstream global cultural orientation, having inherent advantages for cross - regional and cross - age - group dissemination. The character system is maturely constructed and highly extensible: it includes 2 primary characters with transformation forms (actually corresponding to 4 independent IP images), 2 exclusive witches for the protagonists (secondary primary characters), 5 tertiary primary characters, several secondary characters, and extended characters such as the black - footed ferret family. In subsequent sequels, distinctive characters and animal IPs can be continuously added, providing a steady stream of material support for full - chain derivative development. The character image design combines uniqueness and affinity, with soft lines and bright colors, and extremely high visual recognition. It not only perfectly suits trendy toys such as plush toys with rubber - plastic faces but also conforms to the aesthetic preferences of global markets in Europe, America, and Southeast Asia, laying a solid foundation for visual development and overseas promotion. In terms of the creation model, referring to the serialization logic of the "Harry Potter" series, a sequel is planned to be launched every 2 - 3 years, completely breaking the industry pain points of content homogenization and short life cycles of most IPs in the current market, and having long - term and stable commercial viability.

Full - Chain Development Plan: Linking Global Resources to Multi - Dimensionally Explore Value

The project aims to "create a Chinese - style Disney (excluding theme parks for now)" as its core goal, constructing a full - chain commercial ecosystem of "book publishing + comic adaptation + animated film + trendy toy development + IP licensing + global layout". In the core part, a cooperation for comic adaptation has been locked in with Japan's Houbunsha. The original 35,000 - word text will be refined into a 10,500 - 17,500 - word script to create a complete comic work of 52 - 175 pages. At the same time, the standard visual images of 11 core characters and 3 secondary characters will be solidified. Relying on Houbunsha's mature overseas distribution resources, multi - language versions will be simultaneously issued in paper and digital forms in Europe, America, and Southeast Asia. As the core carrier for IP visualization, a 100 - minute animated film of above - average production level is planned to be created with an investment of 12 million yuan. It will cooperate with a suitable film and television company with overseas distribution experience and high - quality production capabilities. The original author of the IP will serve as the core positions such as script consultant and content director to fully control the story core and value transmission, adapting to the global cultural context. Finally, it will achieve global coverage through domestic cinemas and overseas streaming platforms such as Netflix and Disney+. The trendy toy business takes the registered "Dongguan Zhuying Doll Toy Co., Ltd." as the operating entity. Relying on the rich OEM/ODM trendy toy supply - chain resources in Dongguan, it will first cooperate with high - quality trendy toy enterprises in Dongguan for joint development. It plans to produce plush toys with rubber - plastic faces in multiple specifications, such as the 25 - 30 cm main models and 15 - 20 cm portable models. At the same time, it will expand the markets in Europe, America, and Southeast Asia through cross - border e - commerce platforms such as Amazon and Shopee and overseas distributors. In addition, the creation of serialized sequels and full - category IP licensing will be the long - term core. The licensing scope covers multiple categories such as stationery, clothing, household items, and food, continuously exploring the commercial value of the IP.

Financing Needs and Market Potential: 15 Million Yuan to Leverage 80 Million Yuan in Revenue and Large - Scale Growth in 5 Years

The total funding requirement for the project is 15 million yuan, which will be allocated in three phases: the start - up phase, the promotion phase, and the implementation phase to ensure the efficiency of fund use. In the start - up phase, 30% (4.5 million yuan) will be allocated for comic adaptation, overseas IP rights registration, trendy toy sample development, and book publishing. The milestone is "signing the comic cooperation contract + completing overseas copyright registration". In the promotion phase, 40% (6 million yuan) will be allocated for the pre - production of the 3D animated film (script adaptation, modeling, storyboarding), the first - batch production of trendy toys, and preliminary domestic and overseas promotion. The milestone is "the entry of the animated film production team + the trendy toy samples passing the inspection". In the implementation phase, 30% (4.5 million yuan) will be allocated for the post - production of the animated film (animation, special effects, dubbing), overseas channel connection, and large - scale promotion. The milestone is "the initial editing of the animated film is completed + signing the overseas distribution channel contract". In addition to financial support, the investor is required to assist in connecting with high - quality film and television production companies, overseas publishing and streaming channels, and leading trendy toy OEM factories in Dongguan to accelerate the implementation of the project. In terms of profitability, it is expected that the cumulative revenue in 5 years can reach 48 - 80 million yuan. Among them, the domestic box - office target of the animated film is 50 - 100 million yuan, and the overseas distribution and streaming licensing revenue will reach 30% - 50% of the domestic box - office. In the first year, the domestic sales volume of trendy toys will be 10,000 - 30,000 pieces, and the overseas sales volume will be 5,000 - 10,000 pieces, doubling year by year thereafter. The IP licensing business will grow steadily from the second year, and the licensing revenue will exceed 10 million yuan in the fifth year. Relying on the supply - chain advantages in Dongguan and the global layout strategy, the project precisely targets the IP consumer market for children and teenagers. The proportion of overseas market revenue will gradually increase to over 50%, and it is expected to create a cultural IP brand with global influence.