WISE 2025, Let's Talk! You're the One We're Looking For!

From November 27th to 28th,

The WISE2025 King of Business Conference is coming!

The business world in 2025 is a complete manifestation of magic realism.

Some people predict that growth has reached its peak and start to figure out how to slack off; some people claim that the dividends have disappeared and turn into brand owners; some people choose to engage in unorthodox marketing methods, hoping to find a new path.

There are also a group of "introverts" who quietly build new ships and silently advance into the new waters of AI, new energy, and biotechnology.

All this proves that this is not an ordinary cyclical fluctuation. For Chinese business, this is a structural transformation and a "system restart" that must be faced. The old rules of the game are becoming invalid, and new productive forces are surging forward. Standing at the forefront of the mighty tide of the era, how can you be content to be just a bystander?

"So close, so beautiful. Come and see the WISE2025 Conference", a carnival for creators, is about to kick off in Beijing from November 27th to 28th.

If the annual WISE Conference is an excellent window to observe Chinese business, then this year's theme - "The scenery here is exceptionally beautiful" - is more like a declaration full of "hardcore romance". It is not an over - confident optimism, but a deep analysis of the unique resilience of the Chinese economy in the "eye of the storm" of global economic uncertainty.

So, when others are still talking about "headwinds" and "winters":

Why can we say

"The scenery here is exceptionally beautiful"?

If you still use the term "involution" to explain everything, you may have fallen behind.

Chinese business in 2025 shows a rare "resilient constitution". In the first half of the year, the GDP increased by 5.3% year - on - year, the added value of high - tech industries increased by 9.5% year - on - year, and R & D investment accounted for nearly 2.7% of GDP.

Behind all this, "innovators" such as AI, new energy, and biotechnology have changed from storytellers to the mainstays.

The technological "elephants" are no longer clumsy but are dancing. Large models have stepped down from the altar and become the "top hard - workers" on standby 24/7; cutting - edge technologies such as brain - computer interfaces and quantum sensing are approaching the "critical point" of moving from the laboratory to industrial applications;

Going global is no longer just "long - distance selling", but "swarm symbiosis". Chinese enterprises are no longer just commodity exporters, but also "system exporters" of technical standards and business models. With their ultra - flexible supply chains and hardcore technologies, they are like "technological swarms", flexibly integrating into the global market and attaching themselves everywhere, achieving true "cyber immortality";

Consumers have become more rational but are willing to pay for "technological sense" and "emotional value". Behind Fat Donglai's "human - centered service" is the reshaping of retail by data intelligence; what Pop Mart sells is not just blind boxes, but a "sensory transcendence" experience based on IP and emotion recognition.

The "exceptionally beautiful" scenery here is not flawless, but stems from the ecological advantages jointly built by technological density, industrial depth, and innovation breadth. It is a "real - life exciting drama" driven by hardcore innovation, and WISE2025 is the best seat to watch this "drama".

WISE 2025:

Don't "act politically correct", just "show the truth"

For 12 years, over 1000 business leaders have taken the stage at the WISE Conference, with an exposure of over 1 billion. Since the first WISE Conference in 2013, we have never regarded it as just a "meeting". Liu Chuanzhi, Li Kaifu, Zhang Yiming, Wang Chuanfu, Zhang Lei... These names didn't come here just to "endorse". They come here for in - depth soul - to - soul exchanges with partners who have invested real money and their "spiritual" shareholders who follow them.

In the past, we talked about the Internet, the new economy, and unicorns;

Today, we talk about AI, going global, hardcore technology, and brand rejuvenation.

This year's WISE 2025 is designed as a seven - act technological exciting drama, and each act is a real business scene:

Act 1 | Rebirth - This 2025 and That 2035: After 3648 days, will you be the one holding the knife in the technological revolution or the specimen to be dissected?

Act 2 | Challengers and the Technological Wave: The technological genes of the winners have been injected into your device, generating an evolutionary force field in your palm.

Act 3 | I Install "Cyber Prosthetics" for Traditional Industries - Hardcore Transformation, the Remaking of N + Industries: "Every day you refuse to implant is murdering 0.73% of the Earth's future."

Act 4 | Cognitive Guerrilla Warfare - Fishing for Users in Broken Mirrors: The Fission of Consumer Demands and the New Cultural Code.

Act 5 | I Made My Brand a Hit with Technology, the Battle of Creating Gods in Consumer Goods with Technology: On the shelves in 2025, there are only two types of products: the money - printing machines being transformed by technology and the scrap iron waiting to be eliminated.

Act 6 | Going Global is Not a Long - Distance Expedition but Symbiosis - Swarm Thinking, Symbiosis Globally: This is not conquest, but the symbiotic evolution theory in the cyber era.

Act 7 | Forging Dawn, the New Technological Era is About to Begin: When you inject your current thinking impulses into the 36Kr reactor - we are no longer just stargazers, but galactic blacksmiths welding star clusters into the iron curtain.

To get infinitely close to the truth:

We invite "you" to take the stage and ask questions

If the previous WISE Conferences were like the "Spring Festival Gala of Business", this year we want to turn it into a business - version "Roast Conference".

However, what we roast is not jokes, but real front - line problems.

We believe that there should not be only one voice under the spotlight.

So this time, we will specifically invite three types of people to ask questions to the big shots on the stage:

200 AI practitioners: AI natives who are more proficient in writing prompts than writing diaries;

200 veterans of going global: Hardcore players who have been tortured by taxes, logistics, and cultural differences overseas countless times;

200 brand architects: Operators who have built brands from scratch and broken through the ceiling from 1 to 10.

We are not short of opinions, but real questions in real scenarios; we are not afraid of sharp questions, but only afraid of false questions.

⬇️ Scan the QR code to participate in the recruitment program of WISE2025 "Special Questioners"

From November 27th to 28th, in Beijing, we don't wait for the wind, we make the wind.

In 2025, those who complain about the environment are gradually quieting down, and those who take action to solve problems are starting to emerge.

WISE 2025 does not provide standard answers, but it provides a mirror to let you see the reality clearly; it also provides a coordinate for you to find like - minded people.

This is a carnival for creators and an energy boost for doers. If you also believe that the scenery here is exceptionally beautiful, it's not because of luck, but because there are always people who choose to take the difficult but right path.

See you in Beijing from November 27th to 28th.

Let's analyze the future together and move forward by making our own wind.

(Click "Read the Original Article" to sign up for the WISE Conference)

This article is from the WeChat official account "36Kr". 36Kr is published with authorization.