Ma Hongbin, Senior Vice President of Kuaishou Technology: Serving the High-quality Development of Film and Television Creation with New-quality Productivity

From October 28th to 29th, the "2025 China Radio and Television High - quality Creation Conference" hosted by the National Radio and Television Administration and the People's Government of Beijing Municipality opened in Beijing. Ma Hongbin, the senior vice - president of Kuaishou Technology, attended the "Drama Forum" of the conference and delivered a keynote speech titled "Serving the High - quality Development of Film and Television Creation with New - quality Productivity".

How AI can empower high - quality creation is a hot topic at this year's conference. Digital platforms like Kuaishou, which excel in artificial intelligence technology and applications, have attracted much attention.

Since 2023, Kuaishou has been deeply involved in the R & D and application of large - model technology and has made many breakthroughs in related fields such as AIGC. Take Keling AI as an example. As the world's first user - accessible large - model for real - image - level video generation, it is steadily growing into a "digital partner" that can deeply participate in the entire process of film and television creation. The recently released Keling AI 2.5 Turbo version has an AI video generation ability approaching the standards of film - level applications.

In response, Ma Hongbin expressed three insights in his keynote speech: First, the resonance between policy guidance and AI technological breakthroughs is bringing strategic opportunities for the development of the audio - visual industry; Second, Kuaishou is committed to serving the audio - visual industry with advanced technology to promote the high - quality development of film and television creation; Third, promote high - quality creation to return to the concept of "people - centered" and let technology enrich cultural expression.

The Resonance between Policy Guidance and AI Technological Breakthroughs Releases Dividends for the Development of the Audio - visual Industry

Since 2025, the two - way interaction between the audio - visual industry and artificial intelligence has entered a new stage of large - scale industrial practice from policy guidance. Embracing rather than rejecting AI has become the industry consensus.

Whether it is long - video platforms such as iQiyi, Youku, and Tencent Video, or content communities such as Kuaishou and Bilibili, they have all actively responded to the "Artificial Intelligence +" action plan by leveraging their technological advantages and actively seized the new opportunities of "Artificial Intelligence + Big Audio - visual".

Last year, under the guidance of the National Radio and Television Administration and the Beijing Radio and Television Bureau, Kuaishou joined hands with nine directors including Jia Zhangke and Li Shaohong to launch the "Keling AI Director Co - creation Plan", which was a pioneer exploration of the in - depth integration of AI and the film and television industry. Nine short films created by the nine directors have been permanently collected by the China Film Museum. Not long ago, under the guidance of the 21 - point policy of the radio and television sector, Kuaishou launched the world's first AI - based unit story collection "New World Loading", which has received more - than - expected responses in both domestic and overseas markets, with a global playback volume of nearly 200 million.

"This has made Kuaishou deeply realize that AI is helping to break the boundaries of cultural expression. When Chinese technology is combined with global aesthetics, we are fully capable of creating works with international influence." Ma Hongbin said. Recently, Keling AI has attracted wide attention at the Busan International Film Festival, the Tokyo International Film Festival, and the Cannes Autumn Television Festival, which also shows that the in - depth integration of AI and the film and television industry is being recognized and accepted globally.

Serving the Audio - visual Industry with Advanced Technology to Usher in a New Era of "Human - Machine Collaboration"

Currently, it has become an industry consensus to promote the full - scale empowerment of high - quality creation, dissemination, service, and experience by advanced technology. What kind of promotion can new technologies represented by Keling AI bring to the creation and production of high - quality dramas?

Ma Hongbin said that first of all, it is a revolution in efficiency and cost optimization across the entire chain. AI can reduce the cost of film and television production to one - fourth of the traditional method and shorten the production time by about 60%. With the help of AI technology, every link such as scriptwriting, shooting, special effects, quality inspection, and promotion can improve quality and efficiency.

Taking the first domestic AIGC - original fantasy micro - drama "The Wonders of Mountains and Seas: Cutting Through Waves" as an example, Keling AI has helped the production company increase the input - output ratio by about 10 times. According to internal estimates, the large - scale AI model is expected to reduce the cost of short - video material production by 60% - 70% or even more, bringing "thousands of times" of optimization in creative production efficiency for small and medium - sized enterprises.

"Secondly, it is to reconstruct the production logic of the film and television industry." Ma Hongbin pointed out that AI technology is reconstructing the industrial ecosystem, creative logic, and even expanding the boundaries of artistic expression, and giving rise to a large number of new occupations.

With the in - depth integration of AI technology and the film and television industry, new occupations such as AI prompt engineers, prompt word optimization engineers, and AI material editors have emerged in large numbers. From pre - production planning and scriptwriting, to casting, storyboarding, and shooting, to post - production, special effects synthesis, and trailer production and public opinion monitoring during the promotion stage, AI is also reconstructing the entire process of the film and television industry, making "human - machine collaboration" possible and a trend.

Let High - quality Creation Return to "People - Centered", and Let Technology Enrich Cultural Expression

The progress of AI technology has given creators greater creative freedom. However, in Ma Hongbin's view, no matter how technology evolves, the core of film and television art remains unchanged - the exploration of human nature, the questioning of reality, and the exploration of the spiritual shore will always be the spiritual lighthouse illuminating creation.

While AI technology is continuously lowering the threshold of creation and increasing the quantity and types of market supply, the ceiling of artistic creation is also constantly being raised. "The industry is more concerned about good stories and good ideas than ever before. Only works with emotional resonance can touch people's hearts." Ma Hongbin said. The ultimate goal of technology is not to replace humans but to empower humans - to free creators from "repetitive labor" and focus on more valuable "creative expression".

With the support of AI technology, the creation of high - quality content will no longer simply rely on popular stars, nor will it only focus on the fame of directors, but will return to telling stories in a down - to - earth manner. He said that what Kuaishou wants to do is to provide advanced technological services for the development of high - quality dramas through the Keling AI large - scale model and promote high - quality creation to return to "people - centered".

"The audio - visual industry is at the historical intersection of leap - forward development. This is not only a revolution in digital content production but also a glorious journey for the globalization of Chinese films and television." Ma Hongbin said. Kuaishou will continue to uphold the mission of "building bridges and paving roads", actively respond to national strategies and the high - quality creation project of the administration, let technology empower the revitalization of Chinese dramas, and help Chinese stories go global.