Intensified competition in the high-end smartphone market and upgrades in the PC and accessories sector | World Research Consumer Index Brand Ranking Vol.80

During this monitoring cycle, Apple, Huawei, and Xiaomi ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.95, 1.79, and 1.77 respectively.

Image source: Shiyan Big Consumption Index

The competition in the high - end smartphone market intensifies, and the incremental space lies in the popularization of folding technology and the penetration of AI

In terms of brand distribution, according to public data, the global high - end smartphone market (priced above $600) in the first half of the year was still dominated by Apple, Samsung, and Huawei. Although Apple still ranked first, other brands showed greater growth rates. Among them, Xiaomi increased by 55% year - on - year, and Huawei increased by 24% year - on - year.

Specifically, in June, Huawei officially launched the Pura 80 series. As a new masterpiece of the HUAWEI Pura series, the products in this series are equipped with a one - inch large - sensor main camera and an RYYB ultra - sensitive sensor, achieving an extremely high amount of light intake for the main camera. Combined with top - notch photography technologies and configurations such as the Maple Red Original Color camera that accurately restores night - view colors, it competes head - on with Apple.

With the support of the "national subsidy" policy, the Xiaomi brand benefited the most. Compared with the online and offline pricing differences of brands like vivo and oppo, Xiaomi has a unified pricing strategy. Not only many mid - and low - end models can enjoy the "national subsidy" policy, but high - end models also benefit from it, which greatly stimulates product sales.

This month, Xiaomi also held a highly anticipated "Automobile, Mobile, and Home Full - Ecosystem" press conference in Beijing, launching a series of blockbuster new products covering multiple fields such as automobiles, mobile phones, tablets, and wearable devices. In the mobile phone field, it was confirmed for the first time that the new generation of small folding mobile phone Xiaomi Flip2, which features a slim design and flagship performance, will be released, continuing the brand's technological exploration in the small folding - screen form and creating a high - end differentiated symbol for the brand.

The PC and accessories market is booming, and the integration of creation and gaming drives AI high - performance laptops to become the focus of upgrades

In addition, the PC and accessories market is undergoing a triple upgrade of "AI computing power popularization + large - screen high - refresh rate + wireless ecosystem". Brands such as Asus, Lenovo, Sony, and Samsung are participating in the competition, forming segmented battlefields such as "ultra - thin laptops, gaming laptops, AI PCs, and projectors".

The increase in users comes from "post - 2000 college students + content creators", and their demand characteristics are "both 4K video editing and 3A game playing", which drives brands to make 16:10 2.5K 165 Hz screens, 1 TB SSDs, and 32GB dual - channel LPDDR5X standard configurations at the 6,000 - yuan price range. During this monitoring cycle, the ranking of the Asus brand rose by three places. With the release of the TUF Gaming A14 2025 high - performance ultra - thin laptop and the Zenbook Pro 16 2025, two RTX 5060 AI PCs, it brought both the 14 - inch compact powerhouse and the 16 - inch large - screen laptop to the 6,000 - 7,000 - yuan price range, and they were sold out on the first day of sales, further consolidating its brand label as the "king of cost - effective AI PCs". Lenovo, on the other hand, demonstrated its latest AI technologies and products at the Mobile World Congress Shanghai (MWC Shanghai), including the Tianxi Personal Super Intelligent Agent, Lenovo LeXiang Enterprise Super Intelligent Agent, and Urban Super Intelligent Agent, highlighting Lenovo's commitment to promoting the development of AI technology.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", and extended list reports within the corresponding scope. The aim is to objectively and truly present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear and clothing accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models, and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines public data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it cannot be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.