Innovative and Scenario-based Men's Wear Fabrics, Integration of Summer Functional Designs | The World Research Consumer Index Brand List Vol.76

During this monitoring period, Li-Ning, Victoria's Secret, and Hailan Home ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.84, 1.82, and 1.81 respectively.

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Fabric innovation drives the segmentation of men's clothing scenarios, with national affordability, quality classics, and youthful trends going hand in hand

Looking at the brand distribution, brands such as Hailan Home, Youngor, Jeanswest, and Semir are on the list. The common way for men's clothing and business innovation brands to break through lies in reconstructing classic values through fabric innovation and scenario expansion. Facing the summer body sensations and diverse clothing needs, all brands take material upgrading as the core approach. The national brand Hailan Home enhances the summer wearing experience of polo shirts and shirts with technological functional fabrics such as breathable, moisture-wicking, and sweat-repellent, meeting the practical demands of the general male population for "one-stop shopping" with high cost - effectiveness and full-channel coverage. The classic men's clothing expert Youngor focuses on high - end natural materials such as cotton, linen, and silk, strengthening the "decent and dry" attributes of business casual wear with exquisite craftsmanship and stable quality, targeting the trust of mature customers in classic timelessness. Casual representative brands such as Jeanswest and Semir enter the campus and mass markets through the youthful design of basic styles and sustainable concepts, activating youth consumption with a fast - response supply chain and idol endorsements.

Together, these three types of brands promote the transformation of men's clothing from a "single business symbol" to a "full - scenario clothing solution", responding to the advanced needs of male consumers for "functional comfort, value recognition, and scenario adaptation" through three paths: national affordability, quality classics, and youthful trends.

Summer travel gives rise to the integration of clothing functional design, and technological aesthetics reconstructs the value system of functional accessories

Functional lifestyle brands and luxury brands such as Beneunder, Crocs, and Horizon 8 are on the list because they reconstruct the consumption experience through technological aestheticization and scenario emotional value.

Facing the needs of summer travel and outdoor protection, all brands are driven by both functional innovation and design integration. The professional sun - protection brand Beneunder applies hardcore outdoor technologies to daily commuting and travel scenarios through "UPF100+ high - level protection" and "cool - feeling technology", meeting the dual demands of young people for efficient protection and fashionable expression with lightweight design and high - value appearance. Crocs combines practicality and fun with "waterproof and durable" materials and "DIY - able accessories", precisely matching the summer water - related leisure and personalized consumption mentality. Horizon 8 creates a "reliable and good - looking" travel solution with technical details such as "silent universal wheels" and "pressure - resistant boxes" and simple aesthetic design. The luxury brand Coach provides emotional recognition and social value at a relatively affordable price through "iconic element" patterns and "season - limited" strategies.

Together, these four brands present an upgrade path of "functional scenario - based, design emotional - based, value recognition - based", promoting the transformation of products from a single tool attribute to a "quality life companion", meeting the complex needs of new consumer groups for "practical efficiency, aesthetic expression, and emotional belonging".

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", and extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, helping industries and brand owners continuously track consumption market trends, providing references for enterprise operations, and enhancing comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear and apparel accessories, food and fresh produce, household appliances, sports and outdoor, beauty and cleaning, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines public data from mainstream platforms and data precipitation from the Shiyan Big Consumption Platform under the Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.