2025 Annual Brand Leadership Initiative | Over 500 Leading Brands Discuss the Future of Chinese Brands
A professional and influential ideological event in the field of brand building
Professional and practical, rich in resources
Organized and hosted by the Brand Building Committee of the Double - Brand Project, the 2025 Annual Brand Leading Action and the 11th Selection Activity of Excellent Brand Building Classic Cases is themed "Uphold integrity and innovate, gather strength to create value". It aims to discover excellent cases with demonstration and leading roles in brand building and provide high - quality samples for the sustainable development of Chinese brands.
Since the registration channel for the event opened in July, hundreds of enterprises (including foreign - funded or joint - venture ones) or individuals in the main categories of the national economy, mainly industrial and consumer goods, and representative fields of the new economy and new business forms have actively filled in case reports. As of now, a total of 1,852 cases have been received from 729 reporting entities.
As required by the document notice (shown in the picture below), the committee needs to select the "Excellent Brand Building Classic Cases of the Annual Brand Leading Action" through case collection, so as to create a good learning atmosphere for brands driven by science and technology, supported by excellent quality, and with the soul of craftsmanship culture through research and exchange.
Picture | Event document notice
Case collection is still in progress
Scan the QR code to register and seize the C - position in the brand - powerful country
—Long - press the QR code to fill in the registration form—
—Add WeChat for registration assistance/consultation on cooperation—
Gather with more than 500 leading brands in Beijing
Discuss the future of Chinese brands together
Picture | Map of participating brands (partial)
Event time: November 19 - 21, 2025
Event location: Beijing Fengda International Hotel, No. 20 Ronghua Middle Road, Economic and Technological Development Zone, Beijing
Invited leading guests: The list of participants is being continuously updated. Contact us to get detailed information.
Portrait of the attending crowd: Brand entrepreneurs and main responsible leaders in the main categories of the national economy and representative fields of the new economy and new business forms, including manufacturing, information and communication and Internet technology, financial services, energy and public utilities, consumer goods and retail, medical and health and biomedicine, culture/media and entertainment, professional services and consulting, education services, sports industry, catering and hotel tourism, transportation and logistics, real estate and construction, agriculture and food technology, fashion and luxury goods, home and lifestyle, environmental protection and sustainable development, automobile and travel services, technological innovation and hard technology, city/regional brands, public welfare/social organizations, time - honored brands and intangible cultural heritages, cross - border going global, B2B (enterprise services), ecological and platform economy, etc.
Event agenda:
Picture | Event agenda. Click to enlarge.
Expert consultant units:
Madison Brand Consulting, Shanghai OSAIS, Guodi Consulting
Yinsheng Brand Management Decision - making, Yuanli Marketing Research Institute
Xijiuli Brand Consulting, Ninghai Trademark Office
School of Economics and Management, Communication University of China
School of Journalism and Communication, Xiamen University
Some expert consultant units | Ranking is not in order
Partners/media support:
Some partners/supporting units | Ranking is not in order
Note: The recruitment of the designated alcohol support unit, the designated tea break beverage support unit, the event live - broadcast support unit, and the outdoor advertising service support unit is in progress; only a few seats are left for scene cooperation, content cooperation, annual cooperation, etc. Please feel free to inquire about relevant rights and interests.
A brand is the lifeblood of an enterprise and the business card of a country
On May 10, 2014, when General Secretary Xi Jinping inspected China Railway Engineering Equipment Group in Henan, he first put forward the strategic thinking of "Three Transformations" - promoting the transformation from "Made in China" to "Created in China", from "Chinese speed" to "Chinese quality", and from "Chinese products" to "Chinese brands". This strategic thinking points out the direction for the development of Chinese brands.
In August 2022, seven departments including the National Development and Reform Commission issued the guiding opinions on promoting brand building in the new era, proposing to carry out the Chinese brand creation action. It is clear that a well - structured brand system will be formed by 2025, and China will rank among the top brand - powerful countries by 2035.
In July 2025, the State - owned Assets Supervision and Administration Commission of the State Council issued the "Opinions on High - quality Promotion of Brand Building by Central Enterprises in the New Era". It requires that by 2030, the brand - leading awareness of central enterprises will be significantly enhanced, the brand - powerful enterprise strategy will be generally implemented, the brand value will be greatly increased, and well - known brands with scientific management, outstanding contributions, distinct elements, and prominent values will emerge continuously; by 2035, the brand influence, competitiveness, and leading ability of central enterprises will be significantly improved, and a number of outstanding brands with advanced management, excellent contributions, and global influence will be formed.
Guided by national policies, it's the right time for brand building
Against the background of frequent favorable national policies, the Double - Brand Project invites you to become a leading brand case in 2025! Contribute wisdom and strength to the upward and sound development of Chinese brands! Witness the glory of a powerful country with us, highlight the energy of a powerful enterprise, and jointly create a new glory for Chinese brands!
Forward and help more Chinese brands be seen
