The Dark Horse in the Outdoor Market: How Does Bosideng Adapt to All Changes with "Layered Transformation"?

"You're going to climb Mount Siguniang?" "Yes, to conquer the peak bravely!"

Sun Yizhou and Yu Shi, who were having hot pot in Chengdu, suddenly appeared at Mount Siguniang the next second. They came from the bustling city with a temperature of 25°C to the outdoor paradise with a maximum temperature difference of 20°C. The two celebrities put on Bosideng's Transformable Three-in-One Windproof Down Jacket and headed towards the mountains.

Yu Shi and Sun Yizhou are not the only ones climbing Mount Siguniang. At the "Transformable Sharing Event" held by Bosideng, nearly a hundred climbers from all over the country were uniformly dressed in Bosideng's Transformable Three-in-One Windproof Down Jacket. They had an immersive experience on the classic hiking route and deeply experienced the product performance in the natural environment with a huge temperature difference.

In addition to going deep into the mountains, Bosideng also went to Xinjiang and cooperated with Xiaohongshu on the Outsider Festival, an S+ platform IP. Through brand promotion activities in real - world environments, it further consolidated its position and leadership in the urban outdoor market.

However, at all times, the foundation of brand promotion is high - quality products. At the center of this "Transformable Campaign", Bosideng obtained the official authorization from Gore, the world's top fabric supplier, and jointly innovated with them to "launch the elastic GORE - TEX® fabric for the first time", which was applied to the shell of Bosideng's Transformable Three - in - One Windproof Down Jacket. The strong combination created a "technological moat" for the product.

As the leader in the Chinese down jacket industry, behind Bosideng's "diverse transformations", on the one hand, it benefits from the strong support provided by the "Transformable Campaign", which demonstrates the brand's determination and courage, in brand promotion. On the other hand, it also benefits from Bosideng's nearly fifty - year exploration and accumulation of technology.

Most importantly, Bosideng always stands with consumers. Through the precise layout of the urban outdoor market and the accurate insight into user needs, while creating high - quality and cutting - edge products for users, it also helps the urban outdoor market accelerate its progress towards mainstream culture and the commercial market.

The Temperature Difference Challenge Initiated by "Transformation"

In September, the autumn atmosphere is gradually rising at Mount Siguniang. A group of climbers from the city are enjoying the afternoon sun in Shuangqiao Valley Scenic Area. Two hours ago, they set off towards the mountain top in the early - morning cold wind. In less than half a day, they had already felt a temperature difference of nearly twenty degrees.

This rich temperature change in a short period of time is due to the natural endowment of Mount Siguniang. This snow - capped sacred mountain with an altitude of over 5000 meters has different temperature conditions and natural scenery at different heights, making it a favorite among many outdoor enthusiasts.

It was at this challenging outdoor paradise that Bosideng initiated a "Transformable Journey" deep into Mount Siguniang.

Nearly a hundred climbers from all over the country were uniformly dressed in Bosideng's Transformable Three - in - One Windproof Down Jacket and went deep into the mountains from the city. They hiked in the famous Changping Valley Scenic Area. While completing the hiking journey in the ever - changing natural environment, they felt the product feature of "three ways to wear one jacket" of Bosideng's Transformable Three - in - One Windproof Down Jacket.

Such an immersive, in - depth and direct new product sharing event is quite a difficult challenge for any brand, especially when it is held at Mount Siguniang, where the weather is changeable and it often goes from "sunny summer to winter when it rains".

This means that the product is directly placed in the consumption scenario and deeply experienced by the most targeted users. The traditional concept of "people - goods - scenario" in the business field is concretely implemented, and all details, textures and elements of the product will be quickly feedback. In other words, only brands with high - quality products have such confidence.

But since it is Bosideng, everything is understandable.

In addition to Mount Siguniang with its changeable temperature, Bosideng also went deep into the Ili East Karajun Grassland in the southern Xinjiang region. It set up a "Exclusive Fitting Room for Bosideng's Transformation" on - site. The "Five Spirits" - horse, dolphin, eagle, marmot and wolf corresponded to 10°C at dawn, 20°C in the morning, 35°C at noon, 15°C at dusk and 0°C at night, attracting many on - site KOLs and KOCs to take "wilderness - themed makeup photos". They jointly created the concept of "Urban Outsiders, Initiate Transformation" to promote online and offline communication.

The two in - depth offline brand activities not only demonstrated Bosideng's brand strength to showcase product performance in real environments but also showed its leading position in the industry, further enhancing its position in the outdoor market.

However, Bosideng's "Transformable Campaign" does not end with these two events this year. In fact, since last year, the "Transformable" series of products have appeared at the Boao Forum for Entrepreneurs. The "Transformable" series products displayed in the "National Trend Pavilion" attracted many on - site entrepreneurs to take photos.

This also means that the diverse appearances of Bosideng's Transformable Three - in - One Windproof Down Jacket are not single - point brand promotion activities. Instead, Bosideng precisely targets the urban outdoor market around its products, builds a brand content scenario, and further strengthens its influence and voice in the urban outdoor market through the natural linkage of people - goods - scenario.

The Behind - the - Scenes Secrets of "Three Ways to Wear One Jacket"

However, the foundation of any brand marketing activity is high - quality products, and Bosideng is no exception.

Behind the brand power strengthened in this "Transformable Campaign" is the "super product" with strong technological barriers - Bosideng's Transformable Three - in - One Windproof Down Jacket. Based on the insight into user pain points, Bosideng built brand characteristics from three dimensions and empowered the product with technology.

From the consumption behavior of outdoor enthusiasts in the Chinese market, users generally have three considerations when choosing equipment: versatility, functionality, and comfort.

Versatility corresponds to the ever - changing natural environment and the resulting temperature differences. It is best to have a piece of clothing that can adapt to different temperatures.

This time, Bosideng's Transformable Three - in - One Windproof Down Jacket adopts the "transformable design". Consumers can wear it in three ways and handle the temperature environment from 0°C to 20°C with ease.

On this basis, Bosideng took it a step further and maximized the functionality of the windproof down jacket.

Actually, behind the demand for "multiple ways to wear one jacket" is consumers' strong pursuit of the functions of "windproof, cold - proof, waterproof, and breathable" in urban and outdoor scenarios. For the category of windproof jackets, the fabric plays a key role in achieving strong functionality.

Currently, the main windproof jacket fabrics on the market are Gore - tex®, TPU, pretex, polyester fiber, nylon, etc. Among these fabrics, Gore - tex®, which is commonly used in high - end windproof jackets, still firmly stands in the first echelon. It is known as "the second skin of humans" and the "uncrowned king" of outdoor fabrics.

As the pioneer in the waterproof field, Gore - tex®, a high - performance waterproof and breathable membrane material, is both waterproof and breathable. However, it is extremely difficult to cooperate with Gore, the R & D company of Gore - tex®.

Companies with cooperation needs need to send their products to Gore. After various tests including extremely low temperature, abrasion resistance, mechanical bending, hurricane, pressurized water gun and on - site tests, they can reach a cooperation.

This explains why for a long time in the past, only some top outdoor brands and first - tier luxury brands could cooperate with Gore.

Bosideng has been cooperating with Gore since the R & D of its high - end outdoor product series. Now it has obtained the global exclusive authorization from Gore - tex® and jointly developed and innovated the "Elastic GORE - TEX® Fabric" with it, which is applied to the shell of Bosideng's Transformable Three - in - One Windproof Down Jacket.

It is worth noting that the "Elastic GORE - TEX® Fabric" jointly innovated by Bosideng and Gore breaks the traditional hardcore feeling of outdoor products. While being windproof and rainproof, it can also fit the body like skin.

Li Shining, a functional outdoor product designer at Bosideng's Innovation Research Institute and a national first - class mountaineer, also said at the "Transformable Realm Sharing Event" that Bosideng's Transformable Three - in - One Windproof Down Jacket combines the Vertex Fit - block three - dimensional cutting. It innovatively features a double - zipper structure, a hidden cuff strap design and a strap system suitable for the Chinese body shape, making it more fashionable and comfortable to wear.

We can think that whether in terms of comfort or technological performance, Bosideng has established a strong technological barrier in the current outdoor market, giving the shell of the Transformable Three - in - One Windproof Down Jacket more differentiated advantages.

Behind a Transformable Three - in - One Windproof Down Jacket is Bosideng's nearly fifty - year emphasis on and persistence in technological innovation, which is also the strong moat built by the brand itself.

In the past nearly fifty years, Bosideng has continuously innovated in down, fabrics, processes, and styles, and has 1498 patents.

As the leader in the down jacket industry standards, Bosideng integrates innovation - driven development into its brand gene. With strong technological and innovative capabilities, it continuously iterates itself and also promotes the development of the industry.

Bosideng: The New Leader in the "Urban Outdoor" Market

Through a small Transformable Three - in - One Windproof Down Jacket, what we should pay more attention to is Bosideng's strong move to occupy a key position in the urban outdoor market.

As the world's leading down jacket expert, it is not surprising that Bosideng has entered the urban outdoor market. From the perspective of the consumer market, in recent years, the outdoor market has evolved from a niche vertical hobby to a lifestyle accepted and loved by the public. The corresponding pop - culture attributes have also been increasingly understood and recognized by more consumers with the help of the spread on social media.

When a consumer market begins to have cultural attributes, brands have the opportunity to be shaped and seen.

However, we can also see that while many brands increase their exposure by leveraging outdoor culture, problems with their products also emerge.

Currently, there are two main problems with some products in the outdoor market. One is the excessive pursuit of the so - called "hardcore technological feeling", resulting in a deviation between the ideal usage scenario and the actual usage scenario of users, greatly reducing users' comfort.

The other is getting caught in the involution of functions and parameters, leading to a continuous increase in prices. There are many windproof jackets with four - or five - digit prices, but they cannot provide users with a more cost - effective wearing experience.

The industry needs a high - cost - performance leader with both strong technological strength and practical experience to truly solve the needs and pain points of urban outdoor users, and Bosideng can just play this role.

On the one hand, Bosideng has decades of patent technology and strong technological strength accumulated. Its technological accumulation as the leading brand in the down jacket industry can be transferred to the urban outdoor market. On the other hand, as a well - known national brand, Bosideng also has a deep insight into users' consumption psychology and an accurate grasp of consumption needs.

In 2018, Bosideng noticed that consumers needed a high - quality down jacket that could be used in both outdoor and business scenarios, so the High - end Outdoor 1.0 was launched, pioneering the application of top - level outdoor fabrics to mass clothing categories.

Now, Bosideng has noticed the needs of refined office workers, high - end field workers and light outdoor enthusiasts for a windproof down jacket that can meet daily commuting needs and adapt to the ever - changing outdoor environment.

Finally, in a strong cooperation with Gore, Bosideng's Transformable Three - in - One Windproof Down Jacket, which combines business attributes and outdoor functions, was developed and began to occupy the market and users' minds.

The accurate insight into user needs and the in - depth development of product technology have finally led to strong performance in the commercial market. According to the research data of Frost & Sullivan, a globally renowned consulting company, Bosideng's 2024 Three - in - One Windproof Down Jacket led in global sales from the second half of 2024 to the first half of 2025, demonstrating Bosideng's strong strength and wide recognition in the global market.

In essence, this is a direct manifestation of the further deepening of Bosideng's brand power. Through the "Transformable Campaign", Bosideng planted the Transformable Three - in - One Windproof Down