Kekr | Creating a "Global Reception Hall" for the AI Terminal Ecosystem: Honor Alpha Global Flagship Store Opens in Shenzhen Bay
On September 30, 2025, the global flagship store of Honor Alpha officially opened at MixC World in Shenzhen Bay. As the core carrier for the offline implementation of the Honor Alpha strategy, the flagship store is centered around the concept of an "AI Terminal Smart Life Innovation Workshop". It is not only a new global flagship landmark that blends technology and humanity but also an open platform connecting people with interests in the AI field and ecological partners. It provides tangible scenario support for the AI industrial upgrade and the improvement of new productive forces in the Greater Bay Area, and injects new impetus into the public's science and technology, culture, and tourism experience during the National Day and Mid - Autumn Festival holidays.
Implementation of the Alpha Strategy: From the AI Ecosystem Blueprint to a Real - life Experience Venue
At the MWC conference in March 2025, the Honor Alpha strategy was officially launched, marking Honor's transformation from a smartphone manufacturer to a globally leading AI terminal ecological company. It reflects the brand's core layout targeting the "global high - end AI ecosystem". The opening of the Alpha global flagship store signals that the Honor Alpha strategy has officially moved from the planning stage to physical implementation, and a concentrated display of phased achievements has arrived.
On the opening day, the store space was fully presented. Its design concept deeply echoes the regional characteristics of "the blend of mountains and seas" in Shenzhen Bay, creating a transparent and relaxed sense of experience. The indoor landscape waterfall and the spiral staircase form a visual echo, where the dynamic water flow collides with the technological curves, making every design detail in the store interpret the concept of "combining technology and humanity". The store focuses on the core experience of the full - scenario AI life. Without complex routes, customers can intuitively feel the diverse values of the AI ecosystem created by Honor. In the full - scenario experience area, products such as a 350g triple - fold projector, a stringless guitar, and an Insta360 panoramic camera are neatly displayed, demonstrating the penetration of AI intelligence into people's daily lives from travel to entertainment.
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In the exclusive experience area of Honor's AI assistant YOYO, four major theme scenarios including AI lifestyle, AI mobile phone assistant, AI creation, and AI companionship present a sense of convenience as if "you can find solutions to everything with YOYO". Moreover, this AI assistant, which has evolved into an intelligent agent, has demonstrated the core capabilities of "observable, memorable, and executable". For example, relying on its powerful personal knowledge base, when you casually mention "preferring window seats", YOYO will automatically incorporate this preference into restaurant recommendations when planning your next trip. This kind of "subtle and considerate" service is the best interpretation of the humanization of AI.
The "AI Inspiration Café", as the core social area in the store, fully embodies the positioning of an "AI incubation platform". It introduces high - quality coffee services and became a communication hub for technology practitioners and creators on the opening day. People brainstormed around topics such as "how AI can optimize office efficiency" and "how smart products can better understand humanistic needs", including discussions on technology implementation and collisions of creative inspirations. Many innovative enterprises displayed the implementation scenarios of cutting - edge AI products here, allowing consumers to directly see the complete implementation link of AI technology from the laboratory to daily life.
The Double - Festival Craze: The Opening of the Flagship Store Becomes a Breakthrough Practice in Science and Technology, Culture, and Tourism
During the overlapping National Day and Mid - Autumn Festival holidays, the Honor Alpha global flagship store quickly made it onto the list of "must - visit science and technology landmarks in Shenzhen", deeply integrating experiential consumption with science and technology, culture, and tourism. At the opening ceremony, the creative interaction between the robotic dog and the real - life lion dance broke the boundary between technology and tradition, and the water curtain light and shadow combined with the music live performance created a strong atmosphere of technological aesthetics.
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During this period, a large number of people interested in AI technology came to the store. From parent - child families to technology enthusiasts, they could all perceive in the experience that AI is not a distant concept but a close - fitting partner that can be integrated into life and improve happiness. This promotes the transformation of science and technology, culture, and tourism from a niche to a mass - consumption scenario, confirming the breakthrough effect of the opening of the Honor Alpha global flagship store.
AI Ecosystem Linkage: Creating a Collaborative Window for the Greater Bay Area's AI Industry
During the opening period, Honor specially invited AI innovative enterprises in the Greater Bay Area to visit and communicate. They not only displayed their core products but also presented the AI technology logic, industry solutions, and innovation values behind the products, making the flagship store a linkage hub between the industry and creativity. This model of natural scenario linkage without deliberate construction not only conforms to the positioning of the Honor Alpha global flagship store as a "global reception hall" but also helps the Greater Bay Area's AI industry move from single - point innovation to ecological co - prosperity.
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