Get an early taste of OpenAI's most powerful "proactive intelligence" and wake up to a morning newsletter. Pro users are reaping huge rewards.

On September 26, Zhidx reported that today, OpenAI is launching a brand - new feature called Pulse for ChatGPT mobile Pro users. The biggest difference compared with the past is that ChatGPT no longer just "waits for your questions" but starts to "actively push" information.

Pulse will conduct research actively at night and push a customized news card every morning based on the user's chat history, interests, feedback, etc.

In the official demo video, OpenAI demonstrated the interactive experience of Pulse. It can be seen that the information is presented in the form of cards. Pulse can proactively provide an introduction to Heathrow Airport before the user travels, preventing the user from getting confused at Europe's busiest airport; or give suggestions to help a kitten adapt to a new routine.

OpenAI introduced that the goal of Pulse is not to make users addicted to the information flow, but to help people obtain the required content more quickly through concise daily news updates and then "return to real life".

The information in the news card may include hot topics that the user follows, dinner suggestions for the day, or reminders of long - term goals (such as fitness or travel plans).

Pulse can even be directly integrated with applications such as email and calendar. It's like installing an MCP interface for the user's life, enabling Pulse to understand the user's schedule and provide more accurate content.

Sam Altman, the founder and CEO of OpenAI, posted that Pulse is his favorite ChatGPT feature at present. It can be regarded as a super - competent personal assistant. As long as users share their preferences with it, it can do the work actively for them. This is also what Altman sees as the future of ChatGPT - transforming from being completely passive to active and highly personalized.

Users can specify the topics they want to see the next day through the "Planning" function, such as local events, learning skills, or professional tennis news. They can also provide quick feedback by liking or disliking. Over time, Pulse will continuously adjust the content according to the user's habits and provide more accurate personalized recommendations.

Currently, the Pulse feature is only in a trial run for Pro users. There are plans to expand it to Plus users later and finally make it available to all ChatGPT users.

Many Pro users have already received their first Pulse morning news. Generally speaking, netizens' feedback on this new feature is quite positive.

Simon Smith, the executive vice - president of generative AI at the medical technology company Klick Health, posted that Pulse is very similar to the "Discovery" function of the AI search engine Perplexity but more personalized. It can even find corresponding in - depth articles for the user's casual questions and provide more comprehensive insights.

He believes that Pulse may also affect people's news and social media consumption habits. It provides OpenAI with a very clear interface where ads can be inserted in the future, and perhaps a social network can be built around it.

Some netizens also shared that Pulse can actively display content that they may be interested in based on the conversation. Clicking on each card will open a new conversation containing very useful information.

Pulse supports integration with Gmail and Google Calendar. After enabling it, ChatGPT can automatically generate meeting agendas for users, remind them to prepare gifts, and even recommend restaurants based on the itinerary. All integration functions are turned off by default, and users can turn them on or off at any time. At the same time, all content displayed by Pulse will go through a security review to avoid violating or harmful information.

The personalization department of OpenAI developed the Pulse feature. Christina Wadsworth Kaplan, the head of this department, showed off the personalized experience after connecting the calendar. ChatGPT can extend the context directly to the user's real - world life by connecting to the calendar. In a tweet, Pulse actively provided Kaplan with suggestions for her father's birthday celebration.

During the development of Pulse, OpenAI invited college students to conduct early testing. The team found that when users clearly express the content they want, the practicality of Pulse is greatly improved. This also prompted OpenAI to add more feedback channels in the product, allowing users to gradually create a more personalized daily news update that meets their own needs. The college students participating in the test also shared their usage experiences.

A student taking a scuba - diving course mentioned that Pulse not only noticed the challenges he faced in skills and psychological pressure but also linked scuba - diving with risk management and provided just - right suggestions. He said, "It can draw analogies between my different interests. It's really cool. And the suggestions it gave just targeted the most difficult part for me, which was very helpful."

Another user was deeply impressed by the initiative of Pulse: "Once, ChatGPT realized that I was about to return to school and actively helped me prepare. It knew that I had been at home during the summer vacation and had been studying abroad before, so it pushed information about the changes in the town where my university is located in the past six months. This really shocked me. Its initiative and practicality really surprised me."

Some users also experienced the "interest combination" ability of Pulse. He recalled, "It combined two computer graphics technologies that I had discussed with it in different conversations. One was used in my art project, and the other was something I learned out of curiosity. I never thought of combining the two, but its suggestion gave me an inspiration. I'm going to put this idea into practice and take my artworks to a new level."

Conclusion: Will ChatGPT's further evolution make proactive intelligence the next direction?

Proactive Intelligence has become the next feature that many AI companies are competing to develop. From the Live AI function of Meta AI glasses to the Pulse feature released by OpenAI this time, they all hope to turn from passive to active, gradually transforming from a tool - like Q&A machine to an intelligent assistant that can take the initiative.

This is not the first time that OpenAI has explored the direction of proactive intelligence. In fact, after the upgrade of GPT - 5, we can find in the communication with it that the model more and more often gives users suggestions for the next step, and even actively supplements background information and provides extended ideas.

After the model's capabilities and relevant memory, security, and MCP mechanisms are continuously improved, we may witness proactive intelligence providing users with a more customized experience.

This article is from the WeChat official account "Zhidx" (ID: zhidxcom). The author is Chen Junda, and the editor is Yun Peng. It is published by 36Kr with authorization.