To build local life services, Shengyouyoupin secures 5 million yuan in angel round financing

On October 8th, 36Kr exclusively learned that the unmanned retail brand "Shengyouyoupin Unmanned Convenience Store" under Anhui Xirui Intelligent Technology Co., Ltd. recently completed a 5 million yuan angel round of financing. This round of financing was exclusively invested by Shunwei Capital. The funds will be mainly used for the iteration of the unmanned retail intelligent system, the improvement of the supply chain system, and the ecological layout of the industrial chain, further promoting the brand's standardized replication and scenario penetration across the country.

As an intelligent retail terminal focusing on local life services, Shengyouyoupin uses the triple - composite recognition technology of "gravity sensing + visual recognition + RFID" as the core to build an efficient and accurate commodity recognition and settlement system. This technical approach not only effectively solves common industry pain points such as misrecognition and missed settlement in traditional unmanned stores, but also significantly reduces the overall operating cost through the localization of equipment components and continuous optimization of algorithms. Currently, Shengyouyoupin has successfully developed a modular intelligent retail terminal covering an area of 10 - 20 square meters, known as the "intelligent box", which features rapid deployment and flexible replication and is suitable for various offline consumption scenarios.

In the user process design, Shengyouyoupin adheres to the concept of "scan and buy immediately, pay seamlessly". Consumers enter the store by scanning a QR code on their mobile phones. After selecting products, the system automatically identifies them and generates a bill. They can leave the store after completing the payment, without any manual intervention throughout the process. In addition, the remote management background equipped with the system can monitor the device status, inventory data, and sales dynamics in real - time. Relying on big - data analysis capabilities, it can generate user portraits and consumption preference reports, providing data support for product selection optimization, precise replenishment, and marketing strategy formulation, truly realizing "digital and intelligent operation".

In recent years, the unmanned retail industry in China has maintained an average annual growth rate of 20%, and the overall market scale is approaching the 100 - billion - yuan level. However, this field still faces the dual challenges of high technology costs and low operating efficiency. For traditional convenience stores, the labor cost generally accounts for 15% - 25%, making it difficult to achieve 24 - hour sustainable operation. Common vending machines are limited by single SKUs and weak interaction experiences. By constructing a comprehensive solution of "composite recognition + data center + modular terminal", Shengyouyoupin significantly improves the accuracy of goods management and the customer shopping experience while reducing human intervention. It is reported that its self - built operation and maintenance system has currently achieved a 98% remote fault - handling rate, greatly reducing the frequency of offline maintenance and response time.

The team background has also become an important factor favored by capital. Lei Xinchun, the founder and CEO, once served as the regional operation director of Walmart, with rich retail combat experience and regional market insight. The "honeycomb - style location layout model" created by him effectively improves the regional coverage efficiency and logistics synergy benefits through high - density and grid - like distribution in community scenarios, which has been commercially verified in multiple pilot cities. Li Hongjun, the CTO, was the R & D director of a technology company. The hybrid recognition algorithm he led to develop performed outstandingly in terms of recognition accuracy and system stability and won the "Best Innovation Solution Award" at the 2023 China Retail Technology Summit.

A partner of Shunwei Capital said in an interview: "We are optimistic about the Shengyouyoupin team's in - depth understanding of the regional market and the replicable single - store model they have built. Against the backdrop of parallel consumption segmentation and digital transformation in China, the technology - driven and operation - based unmanned retail format is expected to open up new growth paths in semi - closed scenarios such as communities and industrial parks."

Currently, Shengyouyoupin is focusing on high - end communities, industrial parks, schools, and hospitals in high - density semi - closed scenarios, using the "intelligent box" as a standard unit for rapid replication. In terms of product structure, the brand has formed a combination strategy of "30% fresh food products + 40% fast - moving consumer goods + 20% regional specialty products + 10% pre - made dishes", which not only ensures a comprehensive gross profit margin of over 35% but also strengthens the scenario adaptability and user stickiness through localized product selection.

Notably, with the continuous increase in the demand for instant retail, Shengyouyoupin is trying to upgrade the functions of traditional convenience stores to a "community life service station". By analyzing the consumption behavior of residents within a three - kilometer radius through the data center, the system can dynamically adjust the product categories, provide personalized recommendations and service reminders, and gradually build a community micro - ecosystem with intelligent retail as the entry point.

After completing the financing, Shengyouyoupin plans to add 50 standard stores by the end of this year, focusing on covering the East and South China regions. Meanwhile, the company is also actively exploring cross - border cooperation with local life platforms, property management companies, and brand owners, aiming to further expand the service boundaries and create a new - generation unmanned retail paradigm driven by technology, empowered by data, and centered on experience.