Racing in the Immediate Retail of Big Health, Self-indulgent Consumption during Double Festivals | World Research Consumption Index Brand List Vol.71

During this monitoring period, Yuwell, Durex, and Nutrend ranked top three on the list with comprehensive popularity scores of 1.93, 1.81, and 1.77 respectively, leaving a gap with the following brands.

Image source: Shiyan Big Consumption Index

"Instant retail" drives brands to quickly provide health solutions, and timeliness becomes the core of channel - end competition

Looking at the sub - brands, medical device brands such as Yuwell, Omron, Sinocare, and Resmart continue to dominate the list. From the perspective of the differentiated strategies of brands in channels such as instant retail, the focus of competition has shifted from "medicinal effect" to "fulfillment certainty": whoever can deliver products such as blood glucose test strips, blood glucose and blood pressure monitors, or ventilators to users within 30 minutes will get the right to the next round of repurchase.

Among them, Yuwell, the top - ranked brand on the list, after the official launch of its Anaitang 5th - generation continuous glucose monitor on JD Health, achieved rapid product delivery through its omnichannel supply chain network and service capabilities. Users can also choose the home - service of JD nurses to enjoy professional support such as convenient on - site wearing and equipment debugging. Meanwhile, Omron continued to deepen instant delivery in pharmacies. This month, it joined hands with 12 chain pharmacies such as Shanghai Haoyaoshi and Jiuzhoutong Medical Devices, covering areas around about 500 stores in Shanghai, and provided instant delivery of products such as blood pressure monitors, blood glucose monitors, and nebulizers through platforms such as Ele.me, Meituan, and Dada.

Resmart officially changed its name from "Yijia Jiaye" to "Resmart" on the 21st of this month, unifying the company logo with the product brand, enhancing consumer recognition, and planning to deepen market penetration through academic exchanges, community free medical consultations, and new media marketing.

With the approaching of Mother's Day and May 20th (a romantic festival in China), brands drive the explosion of the female multi - dimensional health track with the concept of "self - indulgence and introspection"

In terms of hot topics, this month coincides with the important nodes of Mother's Day and May 20th Valentine's Day. Therefore, brands drive the explosion of the female multi - dimensional health track through self - indulgent consumption, covering aspects such as body, emotion, experience, relationship, and identity.

In terms of health equipment, on May 12th, Omron Healthcare launched the electronic moxibustion device HZK - 001 in Shanghai, featuring "smokeless, constant temperature, and portable". It is specially designed for career women and can be used for moxibustion therapy at the office or at home at any time. In the field of health nutrition products, Swisse held a live - streaming event titled "The President Is Here" in May, focusing on female health and body management. It customized the "Body - shaping Whey Protein Powder" for career women and self - disciplined moms.

Dong'e Ejiao officially announced that Chen Lijun, a top star in Yue Opera, is the brand image ambassador. On May 20th, it launched the "Golden Bar" strip - packed product, targeting the needs of office workers in scenarios such as staying in air - conditioned rooms all day and working overtime at night, with the concept of "lazy people's health care, good companion for work". Also, this month, it launched the Taohuaji instant donkey - hide gelatin cake co - branded with Disney, driving the double popularity of the "she economy" and "national fashion". In terms of sexual health, brands such as Durex took advantage of the May 20th marketing to strengthen the concept of "healthy intimate relationships", with the concept of caring for women's health, and promoted the hydrating hyaluronic acid series of products.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "Consumption Hot Event List", and extended list reports for corresponding scopes. The aim is to objectively and truly present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear, clothing and accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out partial errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation of them. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.