2025 "Global POD Ecosystem+" Conference Held: POD On-Demand Customization Becomes New Focus of Cross-Border E-commerce | Frontline

Author | Ou Xue

Editor | Yuan Silai

The 2025 "Global POD Ecosystem +" Cross - border E - commerce Trend Selection Conference opened in Shenzhen on September 19th. This year's conference is hosted by Midodo Technology and lasts for two days.

Deng Hai, the CEO of Midodo Technology, stated in his opening speech that digitalization and the new globalization driven by digital technology are significant opportunities in the current era. He reviewed the development of cross - border e - commerce over the past decade and pointed out that the industry has shifted from the stage of simply "selling products" to a new era where it is necessary to "sell well" and "be loved". Deng Hai believes that AI technology can enhance data insights, operational efficiency, and customer experience, and will be further integrated with cross - border e - commerce in the next decade.

The conference site

Deng Hai summarized the evolution of Chinese cross - border e - commerce into three stages: from the early "wild era" where "mass distribution was king", to the "chaotic era" with intensified competition, and now to the "awakening era" oriented towards "brand globalization". He said that the long - term construction of brands depends on culture, trust, and storytelling ability, and there is still vast room for Chinese brands to go global.

According to data from the General Administration of Customs, China's cross - border e - commerce export volume in 2024 was approximately 2.15 trillion yuan, a year - on - year increase of 16.9%, accounting for 8.5% of the total value of goods trade exports. The main export destinations include the United States, the United Kingdom, and Germany. Consumer goods dominate the exports, covering categories such as clothing, shoes and bags, digital products, household appliances, etc. The sources of goods are still concentrated in coastal provinces such as Guangdong, Zhejiang, and Fujian.

At the conference, Liu Hong, the founder of Global Customization Network, released the "2025 Global POD Customization Overseas Expansion Trend Report".

POD (Print on Demand), as a niche model in cross - border e - commerce, is continuously expanding its product categories and application scenarios, extending from clothing and footwear to home decor, jewelry, pet supplies, and digital accessories, and is gradually integrating into various channels such as TikTok Shop, Amazon, Temu, and independent websites. At this conference, topics related to "POD +" and participating enterprises also received a lot of attention.

Release of the "2025 Global POD Customization Overseas Expansion Trend Report"