MOVA Ecosystem Companies Secure Tens of Millions in Financing, Targeting the Overseas Power Tool Market with Projected Revenue to Exceed 100 Million in 2025 | Exclusive Report by Yingke

Author | Huang Nan

Editor | Yuan Silai

Yingke has learned that Woting Technology (Suzhou) Co., Ltd. (hereinafter referred to as "Woting Technology") recently completed an angel - round financing of tens of millions of yuan. The funds from this round will be used to increase investment in technology R & D, enhance innovation capabilities, accelerate the construction of the upstream and downstream ecological chain, and improve the industrial layout.

Founded in January 2025, "Woting Technology" focuses on the R & D, manufacturing, and sales of power tools. The company has R & D centers and offices in many places such as Suzhou, Dongguan, and Nanjing. Most of the core team members graduated from well - known domestic and foreign science and engineering universities such as Harbin Institute of Technology, Jilin University, Tongji University, and Southeast University. They have previously worked in leading enterprises in the power tool industry and have accumulated more than a decade of rich experience in technology R & D, industry insight, and industrialization promotion.

In the century - long development process of power tools, technological innovation has always been closely related to industrial upgrading, going through several crucial evolution stages such as electrification, cordless, and lithium - ion battery. In recent years, with the improvement of the energy density of lithium - ion batteries and the reduction of costs, cordless power tools mainly powered by lithium - ion batteries are rapidly replacing traditional corded tools. The advantages of miniaturization and portability are becoming more prominent, and the market scale of power tools shows a steady growth trend.

According to a report by Grand View Research, in 2023, the global power tool market scale was approximately $36.7 billion, and it is expected to reach $59.5 billion by 2030, with a compound annual growth rate of 6.4%.

Looking at the specific market, power tools can be divided into two major segments. One is consumer - grade power tools represented by RYOBI, Black & Decker, and Bosch, which are mainly targeted at household users who own their own homes and have DIY needs for home maintenance and small renovation projects. In recent years, there have also emerged phenomenon - level new players such as HOTO and Fantikk with a scale of over one billion. The other is professional - grade and industrial - grade power tools, whose users include industry users in vertical fields such as construction, electricity, railways, coal mines, ships, and high - end manufacturing and assembly.

Among them, in the professional power tool field, currently, the top five global brands, including Milwaukee, Dewalt under Stanley Black & Decker, Bosch, Hilti, and Makita from Japan, occupy a large share.

However, although these industry giants have long dominated the market, their pace of innovation and breakthrough has been relatively slow in the past few years, and there are still many pain points in the professional - grade market. For example, under low - temperature outdoor conditions, the low - temperature performance of the battery of high - torque impact wrenches is easily limited, the torque decays seriously, and the battery life is greatly reduced, increasing the difficulty of construction.

Since its establishment, "Woting Technology" has been committed to the R & D and production of all - category power tools, covering both professional - grade and consumer - grade product lines. Among them, the professional - grade product line focuses on developing standardized tools that can be used across different scenarios. Starting from fastening tools and gradually expanding to all categories, it centers around high - performance and strong intelligent attributes.

Rendering of Woting Technology's products (Source/Enterprise)

The person in charge of "Woting Technology" told Yingke, "Professional users are often confident in their own skills and are averse to the so - called 'fool - proof' intelligent operation. The strong intelligent attribute we propose does not focus on lowering the operation threshold. Instead, we hope to improve the use efficiency of power tools through intelligent algorithms and silently assist professional workers. Professional workers are still the dominant players when using tools."

As an enterprise in the MOVA ecological chain, "Woting Technology" relies on the advanced motor process technology, electromagnetic simulation, and design capabilities of its upstream partners to independently develop high - power - density motors. At the same time, through intelligent motor control algorithms, it can improve the user's control experience and enhance the usability and safety of tools under different working conditions and scenarios.

Rendering of Woting Technology's products (Source/Enterprise)

In the consumer - grade product line, with the increasing DIY needs of the Generation Z, "Woting Technology" focuses on innovation in industrial design and CMF (color, material, and process), integrates the aesthetics of consumer electronics, and launches products that meet the aesthetics of young users. Considering the learning enthusiasm of hobby users, the team has also introduced intelligent algorithms to assist operation, lower the use threshold for DIY users, and fully consider storage needs to adapt to the apartment living scenario.

"Since the first day of the century - long process of power tools starting from electrification, the essential problem to be solved is to expand and extend the boundaries of human capabilities and liberate productivity," the person in charge of "Woting Technology" told Yingke. "In addition to the planning, development, and business expansion of the regular product lines, we also concentrate our core strategic R & D resources on three types of ultra - cutting - edge application scenarios, including power tools suitable for humanoid robots, the intelligent robotization evolution of power tools based on industry scenarios, and power tools strongly coupled with human - machine symbionts."

Partial view of Woting Technology's products (Source/Enterprise)

Within just half a year of its establishment, "Woting Technology" has quickly achieved commercialization. Yingke has learned that its consumer - grade products have now entered many European countries and regions, and mass shipments started in September. The sales channels will fully cover offline retail, Amazon, and independent websites to achieve diversified layout and wide reach. It is expected that the actual GMV will exceed 100 million in Q4 of 2025.

In addition, the professional - grade products of "Woting Technology" will also be launched in the first quarter of 2026. Relying on the company's continuous investment in in - depth technology R & D, this series of products will focus on the high - end market and strive to achieve an upward breakthrough and value upgrade of the brand globally.