New trend in pet food upgrade: Cool snacks to reduce internal heat and moisten dryness | World Research Consumer Index Brand List Vol.69

During this monitoring period, pet brands Lanshi, Myfoodie, and Chengshiyikou ranked in the top three of the comprehensive popularity list with comprehensive popularity scores of 1.85, 1.81, and 1.77 respectively.

Image source: Shiyan Big Consumption Index

Pet food consumption upgrade and brand strategy innovation: It Expo showcases new trends in pet consumption

This month, the 5th Tops It Expo with the theme of "High - five for cuteness, wave paws to the world" was successfully held in Shanghai. It attracted over 8,000 pet brands, covering the entire industrial chain including pet food, supplies, medical care, and smart technology.

In terms of pet food, Wiskey first showcased another potential hit product after the Fairy Cube - the Daily Nutrition Explosion series, including cat/dog staple food freeze - dried explosion buckets, freeze - dried blended fresh meat cat food explosion bags, dog and cat staple wet food explosion sauces and other new products. As the top - ranked brand, Lanshi took the theme of "Nourishing nature 2.0 upgrade" and launched three new products such as the "Natural Nutrition Series Full - price Baked Cat Food" on - site. It also set up an interactive area for the "Cat nature preference test", allowing visitors to perceive the palatability difference of "fresh chicken" through a 3 - minute blind test. Myfoodie directly turned its exhibition area into a "super factory live - streaming room": the new product of NaiFu Goat Milk Fresh Meat Main Grain was opened on - site, and an "absorption experiment" was conducted using the ultra - micro emulsified particle technology. In the field of smart pet - keeping, Hommi, a leading brand in pet smart appliances, participated in the exhibition. Its smart cat litter boxes, smart feeders, pet air purifiers and other products received enthusiastic attention at the exhibition.

Judging from the overall trend of the It Expo, the pet food industry shows four major upgrade directions: process upgrade (such as the popularization of low - temperature baking technology); functional segmentation (targeting health problems such as tear stains, gastrointestinal issues, and elderly care); technological empowerment; and the binding of emotion and scenarios. Brands strengthen the emotional connection with users through public welfare and the linkage of smart devices.

Pet snack innovation in product forms plays with the "cool economy", offering a new experience of reducing fire and moistening dryness this summer

From the perspective of the snack market, the current pet snack market is accelerating its evolution from single - function to diversification, scenario - based, and emotional directions. Consumers are no longer satisfied with traditional forms but pursue richer product combinations and creative designs. Especially in summer, the trend of integrating "coolness" elements into pet snacks is particularly obvious, such as the innovative application of cold categories like ice cream, jelly, and milk jelly.

Among them, Crazy Puppy newly launched the bibimbap duck meat floss featuring "coolness". By adding the "sweet pear" ingredient and matching it with duck meat, it increases the cool taste of the product and has the functions of moistening the lungs and reducing fire. In addition, the new product of fresh vegetable and berry bucket helps dogs balance their diet and reduce the body burden. Myfoodie launched dog chew stick snacks and other products, using duck throats and low - fat duck meat to help pets stay fresh and remove oil. In addition, emerging brands of pet supplies such as Hippy Dog are also constantly launching various products such as vegetable freeze - dried and moldy jelly dried products, innovating in diverse flavors while supplementing the necessary nutritional elements.

List description

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", as well as extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through the index evaluation method, help the industry and brand owners continuously track the consumption market trends, provide references for enterprise operations, and enhance the comprehensive commercial competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear and clothing accessories, food and fresh produce, household appliances, sports and outdoor, beauty and cleaning, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet supplies, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the technology of Zhidemai. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is especially reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation of them. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.