36Kr Exclusive | Jiandan Sports Completes Tens of Millions of Yuan in Series B Financing, with Total Store Count Exceeding 400

36Kr learned that "Jiandan Sports" recently completed a Series B financing of tens of millions of yuan. This round of financing was jointly invested by Shanghai Youshi Fund and Shanghai Dongchao Investment. The funds will be mainly used for intelligent upgrading, accelerating the national layout of stores, improving the membership service system, and exploring overseas markets.

Founded in 2017, "Jiandan Sports" is a community intelligent health platform under Weining Technology. Since its establishment, it has aimed to revolutionize the traditional fitness model and create a new paradigm of healthy life that is "convenient and fast", "low - threshold", and "intelligent". Its team members are composed of employees from well - known Internet companies, fitness equipment manufacturing enterprises, and teams from sports science research institutions.

Jiandan Fitness Stores

In the past period, the Chinese fitness industry has undergone obvious structural adjustments, showing the characteristics of "total contraction and structural optimization" as a whole. The "Scale of Chinese Fitness Venues in the First Half of 2025" released by Santi Yundong shows that from the end of 2024 to the end of June 2025, the number of domestic fitness venues decreased from 71,915 to 58,629, a decrease of 18.5%; the number of 24 - hour intelligent gyms increased from 3,120 to 4,067, a growth of 30.35%.

The trend reflected by the "one decrease and one increase" is that traditional gyms operating in the large - scale comprehensive club model in the past are generally under pressure. The model that relies on annual card pre - sales and high operating costs is difficult to retain members. Consumers' sports preferences are developing towards specialization, convenience, and community - orientation, and the industry is shifting from scale expansion to refined operation.

Against this trend, Jiandan Sports, which has long been positioned as a "community - type" fitness brand, is still expanding. According to Fan Cheng, the CEO of Jiandan Sports, as of mid - 2025, Jiandan Sports has covered more than 60 cities across the country. The brand has added hundreds of new stores, with the total number of stores exceeding 400 and the membership scale exceeding 1.2 million.

In terms of product innovation, to strengthen the emotional connection with young users, Jiandan Sports has been iterating and updating the store decoration design, product pricing, and service standards since the end of last year, and has created an exclusive IP image.

In terms of the expansion model, based on the city operation center model launched at the beginning of the year, Jiandan Sports is accelerating the regional penetration of the community intelligent fitness model through an innovative mechanism of "one - stop service from the headquarters + local operation by partners".

In terms of marketing methods, Jiandan Sports is targeting Generation Z and creating diversified interactive activities according to their preferences. Special events such as the "Fat - Burning Carnival" have repeatedly broken the brand's previous records in instant transactions and online views.

Jiandan Fitness Stores

When talking about the next - stage plan, Xu Jiaqi, the founder of Jiandan Sports, said, "In the short term, we hope to drive more employment by accelerating the national layout of stores; in the long run, we will be committed to enhancing the influence of the IP and the strength of technology R & D, exploring the possibility of integrating the brand with traditional Chinese culture, and making the brand a 'Chinese business card integrating culture, art, fitness, and social interaction' when going global."

Views from the Investors:

Shanghai Youshi Fund said, "With the further improvement of national health awareness and the popularization of digital lifestyles, the community intelligent fitness track is on the verge of explosion. We look forward to exploring the innovative development of the fitness industry with Jiandan."

Shanghai Dongchao Investment said, "Jiandan Sports, which entered the community intelligent fitness field early, has established a certain first - mover advantage with its keen industry insight, innovative business model, and in - depth understanding of user needs. Through investment, we will accelerate Jiandan's technology R & D and model innovation to further consolidate the brand's absolute leading position in the '24 - hour intelligent fitness' field."