Smart Reconstruction of Home Appliances, Upgrade of Immersive E-sports Space | SY Research Consumer Index Brand List Vol.68

During this monitoring cycle, Gree, Haier, and Roborock ranked in the top 3 of the list with comprehensive popularity indexes of 1.81, 1.80, and 1.65 respectively.

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Cleaning Appliances: Dual - Track Reconstruction of Algorithm and Infrastructure Efficiency, Scene Encapsulation Usher in the Era of Smart Housekeepers

Looking at the segmented tracks in the home appliance industry, cleaning appliance brands such as Roborock, Ecovacs, Yunjing, and Dreame have systematically reconstructed the standards for household chore efficiency through dual - track innovation in algorithm iteration and infrastructure design. Their common breakthroughs are reflected in three major dimensions: Scene - based technology breakthroughs target core pain points: Roborock uses a detachable modular design to solve the stubborn problem of brush roller entanglement, reducing maintenance costs and seeing a sharp increase in sales during the 618 promotion. Ecovacs T80 Pro is equipped with dual mechanical arms to extend the cleaning radius and, combined with intelligent stain recognition, precisely meets the hair - removal needs of pet - owning families.

Infrastructure upgrades lower the usage threshold: Yunjing's Xiaoyao AI live - water crawler vacuum cleaner bundles the automatic water - changing kit with the pre - installed scenario in refined - decorated houses, achieving "zero - intervention upon installation". Dreame's floor washer uses sonic vibrating mop technology to significantly increase the mopping frequency and has extended this technology to models priced at around 1,000 yuan, opening up the sinking market with "popularized flagship performance". Algorithm - driven efficiency revolution: The brands in this camp rely on self - developed environmental perception systems to better achieve functions such as path planning and dirt recognition, greatly improving the cleaning coverage rate and shortening the response time, truly realizing an intelligent leap from "passive cleaning" to "active decision - making".

Immersive Gaming Experience Upgrades to Define Vertical Scenarios, Space Revolution Promotes the Popularization of Large - Screen Display TVs

From a segmented perspective, new - force brands in the audio - visual display field, such as TCL and Thunderbird, are advancing on two tracks: upgrading the immersive experience and innovating in space adaptation to reconstruct the value chain of living - room entertainment. In - depth exploration of vertical - scenario technology: TCL Huaxing's Butterfly Wing Starlight Screen TV uses ultra - high refresh rate, an ultra - high contrast ratio of 7000:1, and Mini LED backlight technology to eliminate motion blur in high - speed images, solving the ultimate pain point of hardcore gamers regarding operation delay. During ChinaJoy, it carried out joint marketing with top esports teams to integrate into the esports ecosystem.

Popular - type space revolution: Thunderbird has lowered the price of its 85 - inch giant - screen TV to the 6000 - yuan range. Through the "zero - wall - mounting" technology, it has compressed the gap between the TV body and the wall to 1 cm, adapting to the narrow spaces of small - sized apartments. Its sales during the 618 promotion doubled year - on - year, confirming the user demand that "large screen does not equal large footprint". Popularization of experience technology: The brands in this camp are also promoting the penetration of high - end display technologies. TCL has extended its QD - Mini LED light - control zoning technology to mid - range models, and Thunderbird has made MEMC motion compensation a standard feature across all models, greatly improving the smoothness of low - end products and breaking the traditional pattern that "high - frame experience is exclusive to high - end products".

Through technological democratization, the immersive experience has evolved from being "exclusive to geeks" to "for the whole family's living room", reshaping the strategic position of large screens as the core entrance to home entertainment.

Explanation of the List

The World Research Consumption Compass Series Index Report is a consumption index evaluation system independently developed by World Research Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", and the "Consumption Popular Event List", as well as extended list reports within the corresponding scope. The aim is to objectively and truthfully present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The World Research Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear and apparel accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: World Research Big Consumption Index

Disclaimer

This list is exclusively compiled by World Research Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines publicly available data from mainstream platforms and data accumulated on the World Research Big Consumption Platform under the umbrella of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some of the data in this report have not been formally audited by an independent third - party auditing institution, so there may be unrecognized errors or omissions. It is particularly noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute an endorsement or recommendation. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and World Research Index. It may not be reproduced or distributed without permission. Zhidemai Technology Group and World Research Index shall not assume any legal liability for any losses or damages caused by the use of the information in this report.