Fangchengbao Titanium 7 Launched, Priced from RMB 179,800, Targeting the Family Market | Latest News

On September 9th, Fangchengbao, a brand under BYD, launched the new five - seat SUV, the Titanium 7, with a price range of 179,800 yuan to 219,800 yuan.

This is a family car with a "boxy" appearance.

Compared with ordinary SUV models on the market, in terms of headroom, the Titanium 7 has a height of 1,995mm. Passengers up to 1.9m tall can sit upright in the car, and children can move around freely. The boxy design gives it an obvious advantage in space.

In terms of the overall vehicle length, the Titanium 7 is nearly 5 meters long, and the effective usable length of the passenger compartment reaches 3.3 meters. With a five - seat layout, its rear - cabin volume is nearly 1,000 liters. When the second - row seats are laid flat, it offers an ultra - large space of over 1,880L, which can accommodate 18 20 - inch suitcases and 5 22 - inch suitcases. After laying a flat mattress, it can even turn into a "king - size bed".

Equipped with a refrigerated and heated fridge adjustable from - 6°C to 50°C, comfortable full - leather seats throughout the vehicle, and 7 in - car screens including the dashboard and the central control screen, the Titanium 7 has the three key features of today's new - energy family SUVs.

Beneath its "rugged off - road vehicle" appearance, the Titanium 7's space, interior, and configuration are more tailored to family use, aiming to create a personalized and technological mobile space.

Fangchengbao Titanium 7

After the press conference, Xiong Tianbo, the general manager of Fangchengbao, and Li Yue, the dean of the Fangchengbao Research Institute, had an exchange with media such as 36Kr.

Regarding the positioning and sales forecast of the Titanium 7, Xiong Tianbo said that the family - use market is still the mainstream market with a large market capacity. However, for rugged family - use products, there is currently no such product on the market, and the Titanium 7 is the first one. It is a product that can meet both "family and personal" needs and achieve a balance between "mainstream and individuality", targeting trendy family groups.

Currently, there are three models of the Fangchengbao brand on sale, and the monthly sales in the past quarter have been stable between 15,000 and 18,000 units. Xiong Tianbo's expectation for the new Titanium 7 is that "We hope that the Titanium 7 can boost the overall brand sales to at least 20,000 units and strive for 30,000 units."

"According to the reports from the dealerships, the 190KM four - wheel - drive Ultra version of the Titanium 7 has the highest pre - order popularity, and each dealership has started delivering vehicles," Xiong Tianbo shared the sales situation right after the press conference.

Different from the previously launched Leopard 5, Leopard 8, and Titanium 3, as a personalized brand, the Titanium 7 is the first product under Fangchengbao designed for the family - use market. The new - energy family - car market is highly competitive now, and large six - seat SUV models have become the focus of consumers.

Will Fangchengbao also join the competition in the "large six - seat SUV" market?

Xiong Tianbo said that "it's completely feasible to make a six - seat version of the Titanium 7 in terms of space", but the product positioning focuses on quality rather than quantity. She believes that the core advantages of large five - seat SUVs lie in the comfortable experience for high - frequency five - person use scenarios and the much greater loading capacity than six - or seven - seat SUVs.

The Titanium 7 targets young and trendy families, and its positioning and product design need to address the core issues of such users. "In the future, Fangchengbao will also offer six - or seven - seat options for other models according to different user needs."

Regarding the subsequent new - product plan of the Fangchengbao brand, Xiong Tianbo revealed that although Fangchengbao started with off - road vehicles, it won't be limited to off - road vehicles. A new sedan series under the brand will be launched next year.

As a major new product of the brand this year, the Titanium 7 reflects Fangchengbao's strategic shift: Fangchengbao, which became well - known for its rugged off - road image with the Leopard 5 and Leopard 8, now hopes to further increase sales and strengthen its market foundation through urban family SUVs.

However, the family - SUV market is extremely competitive.

The Titanium 7 not only has to face the impact of the comfortable experience of the "fridge, color TV, big sofa" of the Li L6 and the technological features like Huawei's intelligent driving of the AITO M7, but also has to deal with the pressure from hybrid products of traditional domestic brands such as Great Wall and Geely, as well as the competition from joint - venture fuel SUVs with their brand heritage and market reputation.

How to make users who love Fangchengbao's off - road heritage accept its family - use products and how to attract users from the mainstream family - SUV market to achieve the parallel development of the "rugged off - road" and "urban family - use" product lines are the core challenges Fangchengbao is currently facing.