As cross-border expansion enters a breakthrough period, Shopify breaks the deadlock with a "practical combat conference".

The global business is entering a new stage of "high difficulty, high reward".

On the one hand, the structural opportunities are clearly visible: the proportion of independent website channels in the global e - commerce landscape is rapidly increasing, and the AI - driven operational transformation is permeating various business scenarios, becoming the core driving force for efficiency improvement and experience optimization.

The dividends of new technologies and the efficiency window have opened, but another reality is equally severe: homogeneous competition is becoming increasingly fierce, the conversion efficiency is approaching the bottleneck, and it is difficult to build user loyalty. Against this background, how can brands going global break out of low - dimensional competition and achieve sustainable and differentiated growth?

Shopify is about to hold the Shopify Commerce NEXT 2025 annual flagship event on September 19, aiming to bring breakthrough ideas for the growth of independent websites. The number of seats for the event is limited. Lock in your spot immediately, meet face - to - face with global e - commerce elites and Shopify product experts, and obtain first - hand growth strategies and tools. Participate in the event and witness the birth of the next - generation business tools.

This is not just an annual dialogue about industry trends, but a real ecological gateway focusing on actual combat and resources: To help Chinese brands accelerate their global layout, senior executives of Shopify's Asia - Pacific business will all be present to give forward - looking speeches, and leading merchants in multiple fields will be invited to share first - hand methodologies. All product lines will also be open for immersive experiences. At the same time, many high - profile guests will also attend the event, including Patrick, the head of the Belffin company, a core Shopify Plus merchant; Hong Li, the e - commerce director of Sa Sa International Holdings Limited; David, the chief information officer of Suunto; Shuo Chen, the founder of FUNNYFUZZY; and founders and business leaders from Shopify Plus certified partners with years of experience in operating independent brand websites, who will share practical experiences and successful cases.

For decision - makers, developers, and ecological partners of overseas businesses, this is a compulsory course that "goes beyond understanding trends and is about taking immediate action".

The 'New Growth Logic' from Cognition to Conversion

In the AI era, the independent website model represented by Shopify has become the core infrastructure for brands going global. However, many cross - border merchants are facing "acclimatization" under the new growth logic: problems such as fragmented business processes, weak data - driven decision - making ability, and high costs of omnichannel marketing are becoming increasingly prominent.

Shopify's flagship event this time is precisely to systematically respond to this transformation need. The event is targeted at founders of DTC brands, decision - makers of cross - border e - commerce businesses, developers, and ecological partners. It provides both a macro - level industry perspective and focuses on refined operations and resource connection in actual combat, aiming to solve the actual pain points in global business operations.

The core highlight of this conference is to systematically present the three major solutions of B2C, B2B, and retail under the same strategic framework for the first time, helping enterprises break out of the fragmented channel thinking, bridge the gap between cognition and implementation, and build a more robust global operation system.

As one of the very few platforms that have been authoritatively recognized in both the B2C and B2B fields, Shopify, with its unique architecture of "omnichannel integration + open ecosystem", connects various scenarios such as DTC, B2B, social media, and offline. It has not only won the "Number One in B2C Solution Capability" and the "Highest Score in B2B Innovation and Ecosystem" in the Forrester Wave™ but also continuously leads the e - commerce "leader" camp.

Participants will gain an in - depth understanding of how Shopify drives omnichannel growth through technology and truly achieves a business closed - loop from cognition to conversion through on - site practical demonstrations and ecological connection. This event will feature exchanges and sharing in three areas:

First, an interpretation of Shopify's global development strategy. Authoritative analysis of Shopify's global strategy and its layout in the Chinese market, sharing of cutting - edge AI applications and global innovation cases to help enterprises capture new e - commerce trends ahead of time.

Second, sharing of practical experiences by leading merchants. It covers global growth strategies, practical tips for migrating self - built websites, and practical skills for building long - term brand value with the help of AI, assisting DTC brands in mastering the core logic of independent website operation and growth.

Third, dissection of key issues in independent website operation. Shopify invites industry experts to focus on the difficult issues in independent website operation on - site, systematically sort out efficient operation methods, and help brands break through the key operation links and form a real one - stop growth path.

Agenda of the Shopify Commerce NEXT 2025 Annual Flagship Event

As one of the very few e - commerce platforms in the world that have been highly recognized by authoritative institutions in both the B2C and B2B fields, Shopify's core barrier lies in its unique architecture of "omnichannel integration + open ecosystem", which connects the omnichannel scenarios of "DTC + B2B + social media + offline". Therefore, this event will also focus on omnichannel growth, helping participants complete the logic of "from cognition to conversion".

Shopify is included in the Forrester Wave™ Global B2B Solution List, with its product strength and market share ranking among the leaders.

Shopify is included in the Forrester Wave™ Global B2C Solution List, ranking first in both product strength and strategic ability.

AI Application 'Practical Experience'

In addition to the interpretation and sharing of industry trends and practical operations, this event will also focus on "efficient on - site implementation" of truly usable technological solutions, providing an "AI acceleration" for merchants going global.

The cross - border industry currently generally faces the common problem of "numerous AI tools but difficult to integrate and achieve results". Independent website sellers no longer need isolated function stacking but are looking forward to intelligent solutions that can be deeply integrated into the entire business process - from website building, operation to payment and logistics, achieving efficient collaboration across the entire chain.

For this reason, this event will use immersive practical scenarios to break the limitations of the one - way output of traditional product launches, making technology truly "perceivable and operable". So this event is not just a demonstration but a real technology empowerment for growth. Participants can experience the full - line AI product demos on - site and personally operate the latest tools such as Sidekick Analysis, Sidekick Theme Editing, and integrated POS, and immerse themselves in the intelligent operation of the entire process from website building, product management to payment and marketing.

Currently, Shopify ranks among the first echelon of North American SaaS in terms of AI product implementation. Its technological strength and business adaptability have been widely verified. Even without any technical background, merchants can access cutting - edge capabilities with low barriers in Shopify's AI ecosystem.

Sidekick Analysis: Enables data - driven business decision - making, accurately identifies traffic changes, sales trends, and user behavior, reduces the cost of manual analysis, and improves the speed of decision - making response;

Sidekick Theme Editing: Significantly reduces the threshold of page customization in a visual and code - free way, quickly optimizes the in - site user experience and visual expression, and strengthens brand consistency;

POS Integration: Seamlessly integrates online and offline transaction scenarios, unifies inventory, order, and customer management, eliminates data silos, and builds a real integrated retail ecosystem.

The 'Leap - forward Path' under Ecosystem Integration

In the new stage of going global, where the flow dividend has reached its peak and the complexity of operations is constantly increasing, Chinese brands not only need high - quality products and supply chains but also urgently need to integrate into an ecological network with multi - dimensional collaboration of technology, channels, and services.

Shopify deeply understands this localization challenge and is committed to providing systematic support for enterprises to achieve sustainable global expansion. This event brings together senior executives, technical experts, and ecological leaders of Shopify in the Asia - Pacific region and Greater China to comprehensively interpret how to systematically support the complex business needs of multiple markets, multiple stages, and multiple scenarios, helping enterprises integrate resources, bid farewell to fragmented operations, and achieve stable expansion.

Many leading brands will be present to share their first - hand practical experiences in global expansion, independent website growth, and brand building. Participants can also scan the QR code in the product display area to interact with more than a dozen high - quality brands and intuitively experience the products and application scenarios.

In addition, a special exhibition area for Shopify Plus and ecological partners is set up at the conference. Participants can directly talk to certified experts about business, get exclusive services such as customized SEO diagnosis, website speed assessment, and one - on - one consultation, and enjoy on - site discounts provided by some partners. This one - stop customized support from the front - end to the back - end provides practical solutions. This "solution - based" exhibition area design upgrades resource connection from "passive promotion" to "active matching", helping enterprises efficiently optimize their supply chains and technology stacks.

In addition, the event focuses on building a high - quality social field and specially sets up an AfterParty session, integrating local business culture and the concept of a global ecosystem to create opportunities for in - depth trust and cooperation among participants.

This event is committed to creating a practical ecosystem full of valuable content, immersive experiences, and high information and social density, enabling every participant not only to seize opportunities but also to systematically grasp the resources and rules of independent website growth, AI application, and ecological cooperation, and become a witness of "overtaking on a new track" in global competition.

The event will be held on September 19 and will be live - streamed on the 36Kr platform. On - site audiences can also participate in the lottery and have a chance to win prizes such as a 3D printer worth 3,000 yuan and high - quality headphones donated by Shopify Plus merchants.

The number of offline seats is limited. It is recommended to scan the QR code to lock in your participation qualification.