All employees of Hisense Group are using Feishu | Latest news

36Kr learned that Hisense Group, a leading Chinese home appliance company, has reached a cooperation agreement with Feishu and officially designated Feishu as the unified collaboration platform for its 80,000 employees across the group.

This cooperation marks Feishu's second major victory in the Chinese home appliance industry after serving Haier. It represents another significant breakthrough for Feishu in serving Fortune Global 500 companies and facilitating the digital transformation of traditional manufacturing industries.

According to 36Kr, an important background for Hisense's choice of Feishu is that Hisense believes internally that traditional office models can no longer meet employees' needs for efficient, intelligent, and better - experience digital office solutions.

A person close to Hisense told 36Kr that Hisense has defined this office platform upgrade as a "battle to break the deadlock in agile and efficient office work in the AI era." Hisense's recognition of Feishu's AI capabilities is a crucial factor in facilitating the cooperation. During internal tests, Hisense focused on verifying functions such as Feishu's knowledge Q&A, intelligent meeting minutes generation, and AI analysis of multi - dimensional tables.

Hisense particularly values Feishu and its AI capabilities in improving meeting efficiency. Hisense has clearly stipulated internally that it aims to "eliminate inefficient meetings" and enhance meeting efficiency through functions like "associating meeting materials with the calendar in advance," "automatically generating intelligent meeting minutes with AI," and "tracking the implementation status with the task function."

It is reported that Feishu's cloud documents and AI meeting functions have been used by many enterprises to improve meeting efficiency. He Xiaopeng, the CEO of XPeng Motors, once publicly stated that he wants to bid farewell to PPTs and use AI to rectify ineffective meetings. In 2024, XPeng generated 160,000 Feishu meeting minutes using AI throughout the year, and non - essential offline meetings were reduced by 30%.

Notably, before the official adoption of Feishu, quite a few Hisense employees had already started using it voluntarily. 36Kr learned from multiple sources that some employees in Hisense's marketing team had previously used Feishu's multi - dimensional tables for marketing campaign planning, and some employees were learning how to use Feishu and trying to combine AI functions for data analysis.

"Many Hisense employees have actually been using Feishu for a long time, especially young employees who prefer such efficient collaboration tools," a person familiar with the matter revealed to 36Kr. This spontaneous usage has created a good user base for Hisense to promote Feishu across the board.

According to 36Kr, Hisense's recognition of Feishu's project management capabilities is also an important factor in facilitating the cooperation. Hisense believes that through Feishu's project management features, complex business processes can be digitally transformed. This approach can replace development with configuration, reducing the time and investment required by traditional IT development methods.

In 2024, Hisense Group's annual revenue reached 215.3 billion yuan, with nearly half coming from overseas markets. According to the global TV shipment data for 2024 released by Omdia, the global TV market shipped 208 million units that year. Among them, Hisense - branded TVs shipped 29.14 million units, accounting for 14% of the total shipment volume and ranking second globally. This is the third consecutive year that Hisense TVs have ranked second globally and first in China in terms of shipment volume.

Meanwhile, against the backdrop of a sluggish Chinese color TV market, where retail volume decreased by 8.2% year - on - year and retail sales decreased by 3.2%, Hisense is the only enterprise that has achieved continuous growth for seven consecutive years.

Currently, Feishu has covered 80,000 employees in Hisense's China region and has been piloted in some overseas areas.