What are the highlights of the just-concluded Apple press conference?
Early in the morning on September 10th, Beijing time, Apple held its autumn new product launch event.
As early as the end of August, Apple had started to build up hype for this launch event, and there have been a constant stream of relevant news online recently.
Compared with the predictions about the cool new features and high - tech hardware of the new products, consumers' expectations for the iPhone 17 are rather simple: they just want a larger - capacity battery.
No wonder, as everyone has experienced the hardship of looking for a place to charge their phones when out and about. When it comes to poor battery life, Apple Watch users obviously have more to say than iPhone users.
Screenshot from Reddit
Some thrifty friends also said that now that the iPhone 17 is out, the prices of the old iPhones should drop, right? It's time to buy an iPhone... 12!
Screenshot from X
Some even made sharp sarcasm about Apple's "lazy" and similar - looking updates every year:
Screenshot from X
Although the public's enthusiasm for the launch event is not what it used to be and they are a bit tired of the new products, Apple's autumn launch event was still held as scheduled.
We've summarized the new products and highlights of this launch event for you:
iPhone 17 Series: A Significant Leap in Design and Performance
The iPhone series was the absolute star of this launch event. The product line was adjusted, and four new models were introduced:
iPhone 17 & iPhone 17 Air: The standard iPhone 17 is equipped with a 6.27 - inch screen, an A19 chip, a 120Hz ProMotion high - refresh - rate screen, and dual rear cameras. The all - new iPhone 17 Air replaces the previous Plus models. With a thickness of only 5.5 millimeters, it becomes the thinnest iPhone in Apple's history and features a titanium body. It has a 6.6 - inch screen and an A19 chip, but only a single rear camera, and its battery capacity is relatively small (about 2800 - 2900mAh).
iPhone 17 Pro & iPhone 17 Pro Max: The two high - end models have undergone a "violent upgrade" in the imaging system. All three rear cameras have been upgraded to 48 - megapixel, including a new telephoto lens. They support 8K video recording and simultaneous recording with the front and rear cameras. They are powered by the more powerful A19 Pro chip and Apple's self - developed Wi - Fi 7 chip, and feature a back shell design made of aluminum alloy and glass splicing.
Full - series Upgrade: It's worth mentioning that the entire iPhone 17 series supports the 120Hz ProMotion high - refresh - rate technology, which means that even the standard models can offer an extremely smooth scrolling experience.
Apple Watch: New Exploration in Health and Connectivity
The Apple Watch product line has received its first comprehensive update in many years.
Apple Watch Ultra 3: This watch is equipped with a larger display and introduces the highly anticipated satellite communication function, allowing users to send and receive text messages or make emergency calls in areas without cellular network coverage. It also supports 5G networks, is powered by the S11 chip, and has an improved charging speed.
Apple Watch Series 11: A regular iterative upgrade, it is powered by the S11 chip and may add a "sleep score" function.
Apple Watch SE 3: The entry - level model has also been updated, with a larger screen and the S11 chip.
AirPods Pro 3: Integrated Health Monitoring
The AirPods Pro 3 has received its first update in three years. Its main highlight is the newly added heart rate monitoring function, making it a new entry point for the health ecosystem. At the same time, it also features a new design and enhanced active noise cancellation.
The launch event also brought updates to other product lines:
iPad Pro: It is powered by the all - new M5 chip and is equipped with a dual - front - camera system to optimize the video - calling experience in both landscape and portrait modes.
Vision Pro: It may be upgraded to the M4 or M5 chip and come with a new, more comfortable headband for a minor update.
AirTag Second Generation: Its tracking range has been tripled, and it is equipped with a more tamper - proof speaker.
HomePod mini Second Generation: The chip has been upgraded to support the new - generation wireless standard and optimize the sound quality.
With the launch event, the new color of the iPhone 17, Starry Orange, has sparked the most discussion on social media at home and abroad. With the addition of this bright color, netizens who previously said they "didn't care" or "were not optimistic" have all changed their minds. For example, this owner who proudly showed off the first iPhone 17 Pro Max in Africa:
Image source: X
Some also questioned Apple's claim of the "thinnest new iPhone in history": It's not thinner, it just looks that way from a distance:
Some also had cute associations with the innovative camera of the iPhone 17:
Although overall this launch event lacked novelty and was a bit mediocre, the real market feedback will depend on the situation after the pre - order starts on September 12th. After all, Apple fans have always been more enthusiastic in action than in words.