In 3C digital consumption, users pursue "smart value" | Brand Ranking of World Research Consumption Index Vol.67

During this monitoring period, Apple, Xiaomi, and Huawei ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.93, 1.78, and 1.72 respectively.

Image source: Shiyan Big Consumption Index

Leading brands build moats through ecological integration and AI empowerment, and user loyalty drives stable consumption

Judging from the list rankings, leading brands in the 3C digital industry (such as Apple, Xiaomi, and Huawei) have built unshakable competitive barriers with their strong ecological integration capabilities, continuous innovation in AI technology applications, and well - established brand values. User stickiness and brand loyalty have become the core driving forces for their continuous leading popularity.

Among them, Huawei held an innovative product launch event on May 15th, introducing the HUAWEI WATCH 5 and WATCH FIT 4 series powered by the Xuanji Perception System, and announced that the first HarmonyOS PC would be released in May, completing the last piece of the puzzle for the "full - scenario HarmonyOS".

At its 15th - anniversary launch event this month, the Xiaomi brand officially released the "Xuanjie O1", the world's fourth mass - produced 3nm mobile SoC, which integrates 19 billion transistors and scores over 3 million in laboratory tests. It also launched the Xiaomi 15S Pro, Xiaomi Pad 7 Ultra, and Watch S4 equipped with this chip, announcing the official closure of the "smart home, car, and mobile device ecosystem".

These efforts continuously drive users to form a unique value positioning and loyalty towards the brand. This loyalty is particularly important during economic fluctuations. Users tend to choose "trustworthy" brands and are willing to pay for trust and experience even if the price is high or there is competition.

Breaking through in the mid - tier and niche markets and innovating in cost - effectiveness are the keys, and users pursue "smart value"

From the perspective of brand distribution, the competition among mid - tier brands is intensifying, with frequent changes in rankings. Brands urgently need to break the deadlock by deeply cultivating vertical niche markets (such as e - sports, imaging, and foldable screens) or achieving "disruptive cost - effectiveness" innovation in the mainstream market.

Behind this fierce competition lies a profound change in user demand: the pursuit of "smart value". Against the backdrop of a more rational economic environment and consumption concept, users have not completely downgraded their consumption but are more shrewd in weighing their budgets and core needs.

They require products not to compromise on key performance indicators and have become highly sensitive to brand premiums and additional costs of non - core functions. This directly drives two main breakthrough paths: First, deeply cultivate vertical niche markets and build professional barriers. Take the iQOO brand as an example. On May 20th, the brand officially released the "Super - equipped Dual - core God of War" iQOONeo10 Pro+, which features the industry's only "2K screen" and is equipped with the Snapdragon 8 Extreme Edition, continuously focusing on the "performance e - sports" niche area.

Second, achieve "disruptive cost - effectiveness" or differentiated innovation in the mainstream market. The steady rise of Honor is closely related to its active layout in foldable screen technology and AI applications. This month, it launched two "light flagships", the Honor 400 and Honor 400 Pro, featuring a 200 - megapixel AI main camera and equipped with its self - developed AI RAW edge - side large model, making an all - round charge towards the young market and high - growth regions.

List description

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", and extended list reports within the corresponding scope. Its purpose is to objectively and truly present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear and apparel accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data is calculated by combining public data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report has not been officially audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly important to note that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of this report belongs to Zhidemai Technology Group and Shiyan Index, and it cannot be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not assume any legal liability for any losses or damages caused by the use of the information in this report.