Observations on the First Day of IFA 2025: No More Spec Inflation and Empty Promises, Is Scenario Innovation the Top Buzzword?

On September 5, 2025, IFA 2025 (Internationale Funkausstellung Berlin) officially opened. As one of the world's three major consumer electronics exhibitions, IFA 2025 has attracted high attention from around the world. The largest overseas reporting team in the history of Lei Technology, the "Lei Technology IFA25 Reporting Team", has taken their positions at the Berlin venue to conduct on - site, comprehensive, and first - hand reports on IFA 2025.

Different from CES and MWC at the beginning of the year, the IFA exhibition focuses more on "practicality". In the simplest terms, it doesn't "promise the moon" to users. Most of the new products exhibited at IFA can be purchased in mass - produced versions within a few months. This might be one of the important reasons why IFA has been running since 1924.

So, on the first day of IFA 2025, what surprising products and trends have manufacturers from around the world brought to us? Here are some observations from the Lei Technology IFA reporting team.

"Over - spec'ing" is no longer the mainstream; innovation and practicality complement each other

From the theme of this year's IFA, "Innovation, Connectivity, Sustainability", it can be seen that sustainable innovation is the trend of this exhibition. Although at every large - scale exhibition, manufacturers always talk about innovation, many products only bear the name of "innovation" without bringing much actual improvement. Some products even disappear after a new generation. In terms of sustainable innovation, NAVEE, a high - end intelligent mobility brand under the domestic Tantu Technology, has a lot to say.

(Photo source: Filmed on - site at Lei Technology IFA)

Entering Hall 10.2, you can see the NAVEE exhibition hall themed around the intelligent mobility ecosystem. Many of its exhibits have attracted the attention of a large number of technology enthusiasts.

Specifically, NAVEE has exhibited products in multiple series this time, including high - end off - road electric scooters, urban commuting electric scooters, children's intelligent electric scooters, high - end electric assist bicycles, retro straddle - type electric motorcycles, and intelligent golf bag robots, almost covering all usage scenarios of users' daily travel.

What attracted Lei Technology the most is the new XT5 series of high - end off - road electric scooters, which have greatly improved in terms of power, riding balance, acceleration, comfort, and battery life, which are what users care about the most.

For example, in terms of the motor, which everyone attaches great importance to, the NAVEE XT5 Ultra is equipped with an industry - first dual - motor all - wheel drive system with a power of an astonishing 2200W * 2.

In contrast, the power of mainstream electric scooters on the market currently stays around 500W, and the peak power is generally around 800W. In addition to providing greater low - end torque and higher top speed, high - power motors can also help users climb long uphill slopes with high gradients and handle some extreme riding scenarios. NAVEE official says that they can easily conquer slopes with an extreme gradient of 45°. In other words, even on some extremely steep long uphill slopes, the NAVEE XT5 Ultra can take you to your destination with ease.

(Photo source: Filmed on - site at Lei Technology IFA)

The second thing that attracted Lei Technology is off - road capabilities. Yes, the NAVEE XT5 series is one of the few electric scooters on the market that support all - terrain off - roading. To enable the XT5 series to run stably on various road conditions, NAVEE has installed a front - and - rear center - mounted suspension system on the scooters. Yes, you read that right. An electric scooter is equipped with a dual - center - mounted suspension system that many electric motorcycles don't have. This system can greatly relieve the bumpiness when the vehicle passes through large potholes or obstacles, thus providing users with a stable and comfortable riding experience.

(Photo source: Filmed on - site at Lei Technology IFA)

Then there is the K100 series of intelligent electric scooters targeting the children's market. Its biggest advantage is the real - time positioning function, which I believe many parents can appreciate. If parents are worried that their children might get into danger when going too far, they can pre - set a designated area in the APP. When the positioning system detects that the scooter has left the designated area, it will send an alarm back to the APP.

In terms of driving safety, NAVEE has also equipped it with a small lever drum - brake system, which can stop the scooter quickly and ensure a smooth stop. Parents can also set the maximum driving speed in the APP, allowing children to enjoy the fun of electric scooters while ensuring their safety.

(Photo source: Filmed on - site at Lei Technology IFA)

In addition, NAVEE's Birdie 3 series of intelligent golf bag robots, SP01 high - end electric assist bicycles, and SK01 retro straddle - type electric motorcycles released at the exhibition will not be explained in detail here.

However, from its rich product matrix, we can see that NAVEE has an accurate grasp of user needs, strong R & D capabilities, and outstanding product innovation ability. In fact, the intelligent mobility market is somewhat similar to the smartphone market. Many manufacturers just blindly "add features" to their products, using high - end configurations to raise the product price, but rarely consider whether these configurations are really useful.

The multiple products exhibited by NAVEE at this IFA show that they have a "thorough understanding" of the riding needs and scenarios of each user group. For users who like to travel, NAVEE provides high - power motors and high - performance shock - absorption systems; for daily commuters, it offers excellent battery life; for children users, it is equipped with a series of positioning and safety settings. NAVEE is proving with practical actions that electric mobility tools are not just tools but also something that adds warmth to life.

(Photo source: Filmed on - site at Lei Technology IFA)

NAVEE's new understanding of the intelligent mobility market has also brought them excellent results: its products are available in more than 60 countries, with a rich network of online and offline channels. Sales and service outlets have been established in countries such as Germany, the Netherlands, Spain, the United States, and Canada. From 2022 to 2024, the company's revenue doubled for two consecutive years.

It's not hard to see that the products exhibited at this IFA are no longer just about "over - spec'ing". Instead, they truly integrate relevant technologies into hardware products, bringing real changes and improvements. Smart mobility manufacturers led by NAVEE will surely bring more excellent and reliable products.

Multi - scenario, full - ecosystem: The biggest common feature of this IFA?

If we have to talk about the biggest common feature of IFA 2025, Lei Technology believes it is the "full - ecosystem". Whether they are home appliance manufacturers, smart terminal manufacturers, or smart mobility manufacturers, they are all building their own ecosystems. Take ANKER Innovations, a well - known brand, for example. It not only released several new charging head products at IFA but also brought a series of products closely related to household users, allowing users to choose or buy products from a brand they trust in various fields.

(Photo source: Filmed on - site at Lei Technology IFA)

For example, at this IFA exhibition, as the official charging partner of IFA, ANKER not only provided charging services for exhibitors. Anker SOLIX also released the world's first gesture - controlled charging pile, the V1 Smart EV Charger. It is equipped with IntelliGesture™ AI gesture recognition technology and supports charging vehicles in the most cost - effective way according to real - time electricity prices and solar power generation, helping users save money.

Another interesting product is the first personal - level 3D texture UV printer, the eufyMake UV Printer E1. Its biggest feature is that it lowers the usage threshold. Traditional UV printers are not only bulky but also very complicated to operate. It's difficult for non - professionals to print suitable paintings. The eufyMake UV Printer E1 not only solves these two problems but also can stack up to 5mm of three - dimensional relief on the canvas through Amass3D™ technology. It can even use dual lasers and cameras for nanoscale scanning, ensuring that it can print on irregular surfaces without distortion.

The launch of the eufyMake UV Printer E1 has accurately addressed user pain points, allowing everyone to have the opportunity to be the definer of products.

(Photo source: Filmed on - site at Lei Technology IFA)

In addition, Soundcore, a brand under ANKER Innovations, also released the sleep earphones A30. It can effectively deal with noise problems during sleep through triple noise - cancellation and snore - blocking technology and AI brainwave audio, relieving mental stress and increasing deep - sleep time. Stay tuned for Lei Technology's follow - up review of this product.

(Photo source: Filmed on - site at Lei Technology IFA)

Actually, just from the positioning of these products, we can see that ANKER Innovations no longer wants to be just an accessory manufacturer focusing on "charging mobile phones" in users' eyes, and it doesn't want to just play a supporting role for mobile phones. Now, ANKER Innovations is gradually extending its brand from digital accessories to various usage scenarios such as home, office, outdoor, and travel, trying to comprehensively penetrate into every aspect of users' lives through a hardware ecosystem driven by AI and robotics technology.

In addition to ANKER Innovations, other Chinese brands are also leading the global consumer electronics trend at IFA 2025. For example, home appliance enterprises led by Hisense, TCL, and Changhong have exhibited their new flagship products, setting a new benchmark for TVs with more advanced light - control technology and new panels.

TVs remain the star products at IFA

Readers familiar with the IFA exhibition should know that the main players at IFA are still large - home appliances, and among them, TVs always attract the most attention.

In the TV market, Chinese enterprises are truly "leading the way". The RGB - Mini LED TV released by Hisense at the beginning of the year not only combines the advantages of QD - Mini LED and QD - OLED technologies but also avoids the disadvantages in terms of light control, energy consumption, and brightness, making Hisense the leader in the TV industry again.

(Photo source: Filmed on - site at Lei Technology IFA)

At this IFA 2025, Hisense brought a series of large - screen black - tech products for all scenarios, including the world's largest 116 - inch RGB - Mini LED TV UX, the new RGB - Mini LED TV，U7S Pro, a customizable up - to - 271 - inch Micro LED giant screen, and the world's first 100 - inch rollable laser cinema.

The most eye - catching one is the world's first mass - produced RGB - Mini LED super - flagship TV UX. This world's largest 116 - inch giant screen has further raised the ceiling of liquid - crystal display: through the upgrade of the core algorithm of the RGB - Mini LED light - emitting chip and the Hisense AI image - quality chip H7, it further unlocks the hardware performance, achieving excellent performance such as a maximum of 100% BT.2020 high color gamut, 100% color purity, and low - blue - light eye protection. It is equipped with the world's first light - color co - control AI image - quality chip H7, supporting the highest 3×10240 - zone control in mass - production and the highest 108 - bit color - control accuracy in the industry.