Huawei Mate XTs Ultimate Design is officially launched. Andy Lau tells the brand spirit of Ultimate Design on site.
On September 4th, the grand press conference for Huawei Mate XTs Ultimate and the full - scenario new products was held, becoming the focus of the entire industry. In addition to the debut of the brand - new triple - fold flagship product, Huawei Mate XTs Ultimate, Mr. Andy Lau, the brand ambassador of Huawei Mate XTs Ultimate, also made a strong appearance. This is his second appearance on the Huawei stage after the "Meet the Extraordinary" brand event in 2024. Standing side by side with the Ultimate brand, he shared the story of "the opening and closing of life".
Looking back, Andy Lau has appeared on the Huawei stage twice. He once said, "Extraordinary means making the ordinary wonderful." This is not only a summary of his more than forty - year acting career but also an accurate interpretation of the spirit of Huawei Ultimate. As an "ordinary person who works seriously", Andy Lau has continuously broken through himself in multiple fields such as music, movies, and public welfare, becoming a role model for countless younger generations. This highly aligns with the brand essence of Huawei Ultimate. Extraordinary doesn't mean being born superior; it comes from the perseverance and transcendence in the ordinary. A master is not just a simple label but the result of long - term accumulation and the pursuit of perfection.
At this press conference, in addition to further interpreting the brand spirit of Huawei Ultimate, Huawei officially launched the brand logo of Huawei Ultimate. The logo combines traditional and modern aesthetic design languages, integrating elements symbolizing ultimate aesthetics, ultimate craftsmanship, and ultimate innovation, becoming the representative symbol of the Huawei Ultimate family. The debut of this new logo means that Huawei Ultimate has expanded from a product series to a brand culture, more clearly conveying its independent and high - end brand value.
Meanwhile, the new Huawei Mate XTs Ultimate was officially launched. As a powerful evolution of the world's first commercially available triple - fold mobile phone, Huawei Mate XTs Ultimate not only inherits the "extraordinary" spirit of exploration but also reaches a new height in design, interaction, and user experience. In terms of design, Huawei Mate XTs Ultimate features a new sand - gold middle frame and logo, complemented by a delicate embossing process, presenting a unique and exquisite texture. It is also available in four color options: Hibiscus Purple, Pure White, Elegant Black, and Auspicious Red, each carrying meanings of nobility, purity, elegance, and perfection, providing high recognition and highlighting the brand's style.
In terms of user experience, Huawei Mate XTs Ultimate is equipped with a 10.2 - inch ultra - large screen, breaking the record for the world's largest foldable mobile phone screen. The thinnest part is only 3.6 millimeters, balancing the feel of the display and the large - screen experience. With the addition of the new "PC - level" interaction technology, the window ratio of the free multi - window function is no longer restricted, and the app content can be adaptively adjusted. It is deeply compatible with PC - level apps such as WIND Financial Terminal and WPS, making the mobile office experience close to that of a desktop. At the same time, the addition of the M - Pen 3 stylus also brings various functions such as annotation, extraction, and intelligent search, further improving the efficiency of mobile office.
With the official release of Huawei Mate XTs Ultimate, the Huawei Ultimate brand has also reached a new milestone. From the spiritual connotation to product innovation and then to the comprehensive renewal in ecosystem construction, Huawei Ultimate not only represents the top strength of Huawei's high - end products but also reflects the in - depth exploration of the "extraordinary spirit". This spirit will continue to inspire users to persevere in exploration and bravely break through in ordinary life, paving their own extraordinary paths.