Baseus launches the Inspire series and joins hands with Bose to write a new chapter in professional audio.
On September 5, 2025, Baseus, a global new - lifestyle mobile digital brand, held an online new product launch event and officially released its annual flagship audio products - the Baseus Inspire series. At the launch event, He Shiyou, the founder and CEO of Baseus Technology, announced to global users that Baseus had reached an in - depth strategic cooperation with Bose, a leading brand in international audio and noise - reduction technology. Multiple core technologies accumulated by Bose over the past six decades, such as acoustic architecture and professional audio tuning, were integrated into the high - end audio products released this time. The three new masterpieces of the Baseus Inspire series are not only milestone works in Baseus' ten - year exploration journey in the audio field but also the opening works that carry Baseus' original brand intention and mission of "bringing professional audio into people's daily lives" in the future. In terms of new product pricing, the three revolutionary products are priced from 799 yuan, breaking the price barrier in the high - end audio market, which shows great sincerity.
Deep Empowerment of Global Top - Tier Technologies Creates an International Cooperation Model for Domestic Brands
At the launch event of the flagship new products of the Baseus Inspire series, two major highlights caught the industry's attention and sparked discussions. The first highlight was the technological cooperation between Baseus and Bose, a global leading brand in acoustic technology. At the technological R & D level, Bose opened its core technologies to a Chinese consumer electronics brand for the first time. The two sides carried out in - depth joint research on acoustic architecture and sound quality tuning. At the product level, this cooperation brought three major product categories: clip - on earphones, over - ear headphones, and TWS in - ear noise - canceling earphones. According to He Shiyou, the founder and CEO of Baseus Technology, Baseus is not only the first domestic audio brand to cooperate with Bose but also the most comprehensive and in - depth partner in Bose's current global cooperation. In the audio field, this level of technology sharing is rare in the industry.
The second highlight of the launch event was the surprise appearance of Knowles Electronics, a representative brand of global HiFi - grade speaker units. Jon Kiachian, the president of the Medical Technology and Professional Audio Division of Knowles Electronics, introduced that the Baseus Inspire XC1 clip - on earphones were the first to be equipped with its flagship balanced armature driver unit, which was also the first time globally that a clip - on earphone was equipped with a Knowles balanced armature driver unit. He also said that Knowles Electronics will continue to cooperate with Baseus in the future to jointly pursue and create products with ultimate sound quality and all - day comfort, providing innovative audio experiences for global consumers.
The in - depth empowerment of these two global leading technology brands not only gives soul to the professional acoustics of the Baseus Inspire series, enabling it to truly reach the professional flagship - level acoustic standard, but also creates a new global cooperation model for the industry. Through "open cooperation + ecological integration", it effectively lowers the threshold for using professional audio, promoting the entire consumer electronics and audio industry into a new wave of technology popularization. An industry observer commented: "This is a cross - border acoustic industry collaboration led by a domestic brand, indicating that the value chain of the global audio industry is being reconstructed."
Flagship Opening Work: Three New Products Showcase Professionalism and Technological Strength
2025 marks the tenth year of Baseus' entry into the audio field. In the past ten years, Baseus Audio has maintained a high - speed growth trend. By 2024, it had ranked among the top five in global TWS shipments and the second in domestic TWS shipments among third - party audio brands, and also achieved excellent shipment results in many overseas markets. At the launch event, He Shiyou, the founder and CEO of Baseus Technology, said that this year is the first year for Baseus to officially enter the high - end audio market, and the Baseus Inspire series represents a new starting point for Baseus Audio in the future.
The Baseus Inspire series includes three major product categories: over - ear headphones, true wireless noise - canceling earphones, and open - style clip - on earphones. It is a systematic solution for all scenarios based on the insight into the core consumption needs of young consumers.
What deserves the most attention is the Baseus Inspire XC1 clip - on earphones. Equipped with the globally first - launched Knowles balanced armature driver unit, the frequency response extends to 40kHz, presenting a clear high - frequency listening experience. Paired with a three - magnetic - circuit high - sensitivity dynamic driver unit, it brings excellent transient response and delicate and powerful bass performance. The two units work in a frequency - division cooperative manner, accurately restoring the full frequency band. Professionally tuned by Sound by Bose, it supports sound quality balance, inheriting the classic listening experience of Bose. It also supports Hi - Res Gold Label certification and LDAC high - definition decoding. Combined with Dolby sound effects, it creates an immersive sound field. This will be the clip - on earphone with the best sound quality from Baseus and perhaps the one with the strongest sound quality in the industry at present.
In terms of comfortable wearing, the Baseus Inspire XC1 continues Baseus' patented cloud airbag and upgrades it to the Pro2.0 version, optimizing the comfort and softness of the airbag and achieving a further upgrade in comfortable and stable wearing. It is the first clip - on earphone to obtain the TÜV South Comfort Certification, breaking through the industry problem of the difficulty of combining open - style wearing with high sound quality.
In addition, the Baseus Inspire XC1 clip - on earphones support dual - frequency - division anti - sound leakage, IP66 - level dust and water resistance, 40 - hour long battery life, button control, and dual - device connection, creating an excellent open - style listening experience.
The Baseus Inspire XH1 is the world's first over - ear headphones to obtain the Sound by Bose technology authorization. It inherits the high - quality listening experience and excellent adaptive noise - canceling performance of Bose. It also pioneered a travel mode, which can efficiently eliminate the low - frequency roaring sound during the operation of airplanes and high - speed trains, with the noise - canceling effect improved by 50% compared with the daily commuting environment. It is especially suitable for business people who travel frequently, long - distance travelers, and office workers who commute regularly.
The Baseus Inspire XP1 is equipped with ANC 3.0 adaptive noise - canceling technology, which can detect the wearing status and external environmental noise in real - time and intelligently match the best noise - canceling parameters, achieving a noise - canceling depth of - 50dB and strongly isolating various environmental interferences such as airplane roars and noisy voices. It adopts a corrugated arc front - cavity acoustic design, with the curve fitting the auricle, which not only improves the wearing comfort but also perfectly fits the ears, isolating and shielding external noise. Paired with a cloud - soft antibacterial ear tip made of airClean antibacterial liquid silicone material, it has a skin - friendly and refreshing touch, ensuring cleanliness and peace of mind even during long - term wearing.
Judging from the product parameter performance, each new product is equipped with solid technologies and provides differentiated solutions for the pain points of users in real - life and work scenarios, making professional audio accompany users comfortably. An industry media said: "Baseus' keen capture of user needs and ability to implement technologies are amazing. This cooperation makes us see the infinite possibilities of professional audio entering people's daily lives. Equipped with the Sound By Bose - certified acoustic system, the Baseus Inspire series achieves a perfect balance between professional sound quality and mass usage scenarios."
When Professional Audio Enters People's Daily Lives, Good Sound Truly Has More Possibilities
In recent years, audio technology has been developing rapidly, constantly refreshing consumers' perception and experience of sound. Along with the wave of digitalization and intelligence, audio technology has penetrated into all aspects of life. However, for consumers, the threshold for truly professional "good sound" has always been relatively high. Against this background, He Shiyou, the founder and CEO of Baseus Technology, said at the launch event: Good sound should not be exclusive to a few people. Professional audio should become an everyday experience that everyone can easily access. Breaking the price threshold of "luxury good sound" and bringing professional audio into people's daily lives will be Baseus' next goal and mission!
It can be seen that in the future, Baseus will continue to adhere to the concept of "BASE ON USER", putting user needs first. It will also continuously deepen strategic cooperation with top experts in the global audio field, implementing professional audio technologies in the mass consumer market, constantly exploring the possibilities of "good sound", and truly realizing the vision leap of "good sound" from "niche luxury enjoyment" to "accessible to all". This is also an inevitable trend for the continuous development of the industry in the future.
Currently, the three new products of the Baseus Inspire series have started pre - sales on September 5th through all channels, including the official Baseus mall, JD.com, and Tmall. The products are priced from 799 yuan, and after the national subsidy, the actual price starts from only 679 yuan. There are multiple pre - sale benefits such as 12 - installment interest - free payment, 24 - month replacement instead of repair, and limited - quantity gifts. We are looking forward to the market performance of the Baseus Inspire series.
