A new era of precise gut management! BGI Nutrition is about to launch the first customized probiotics with "tailored solutions for individuals".
In recent years, with the gradual improvement of public health awareness, the probiotic market has shown a rapid development trend. Globally, it is estimated that the probiotic market will grow to $93.49 billion by 2030 at a compound annual growth rate of 8.7%. In China, the scale of the probiotic consumer market is also growing rapidly, increasing at a rate of 11% - 12% per year. Behind this growth is consumers' emphasis on health management and their recognition of the effects of probiotics in improving intestinal health and enhancing immunity.
However, when more and more probiotic products enter the market, users face new troubles in their selection:
Varying effects among individuals
Many consumers report that the effects of taking probiotics vary widely. For the same product, some people see significant effects, while others feel nothing. For example, Xiaofang, a 27 - year - old woman, has been troubled by constipation. She has tried many probiotic products, some of which can only provide temporary relief, and some have no effect at all. This is because the intestinal flora structure varies greatly from person to person, and general - purpose probiotics are difficult to meet everyone's needs.
Severe product homogenization
There is a wide variety of probiotic products on the market. However, upon closer inspection, it can be found that the formulations and promotional selling points of many products are quite similar. Many brands emphasize a high number of live bacteria and multiple strains, but few can truly meet individual needs accurately. When choosing, consumers are often dazzled and find it difficult to select the product that is truly suitable for them.
Lack of personalized solutions
Everyone's living habits, eating habits, and intestinal health conditions are different. The intestinal flora status of people who stay up late regularly and have irregular diets is very different from that of those with healthy lifestyles. However, most current probiotic products do not take these individual differences into account and cannot provide targeted health management plans.
Do you have the same troubles? When you've tried probiotics for the Nth time with little success, or when you're at a loss when facing the homogenized products on the shelves... Don't worry. BGI Nutrition is about to launch the world's first customized probiotics with a "one - person, one - formula" approach, bringing you exclusive intestinal health.
Just as precision nutrition must go through the stages from stratified nutrition to personalized nutrition and then to nutrition guided by targeted genotypes, intestinal health management will ultimately move towards precision management based on intestinal flora gene testing and guidance from an authoritative and rich database.
The BGI Nutrition team has for the first time integrated the process of "testing + intervention + guidance" to create an overall precision health management plan based on the intestinal flora. Focusing on global health needs such as chronic disease prevention and promotion, intestinal health, and nutritional intervention, it is committed to providing users with one - stop health services.
Technological innovation and process automation
▪ Self - developed equipment and platforms
Using BGI's self - developed domestic small - throughput, high - speed gene sequencer DNBSEQ - G99, which leads the industry in sequencing efficiency, the intestinal flora testing can be completed within 3 days. The self - developed sequencing platform enables fully automated operation and standardized data interpretation. At the same time, based on data from over 500,000 Chinese people, an authoritative database and analysis model have been formed, with rich scientific research achievements and more than 100 SCI papers published. These scientific research achievements provide a solid theoretical foundation for the research and development and application of personalized probiotics.
▪ Full - process automation and intelligent services
Users can complete the entire process from testing, data analysis, health report interpretation to user services online. Through the WeChat mini - program, users can view test results and health suggestions in real - time, greatly improving the convenience of services and the user experience. This intelligent service model makes health management easily accessible.
The "three - step method" for the core process
01 Precise intestinal health assessment
Using second - generation metagenomic sequencing technology, BGI can cover over 1,000 types of bacteria and detect more than 100 indicators, including 25 core probiotics and 11 conditional pathogens. It comprehensively evaluates the structure of the intestinal flora and scientifically identifies health risks. Through this precise testing, it can gain an in - depth understanding of the user's intestinal flora status, providing a basis for subsequent personalized interventions.
02 Personalized micro - ecological formula
Based on the test results and combined with a database of over 60,000 strains, an AI algorithm is used to accurately match a exclusive probiotic formula, achieving a "one - person, one - formula" approach. At the same time, combined with health risks and health conditions, targeted health interventions are strengthened. The intervention products are self - developed and have been verified by a large - scale population. They can target and improve health problems and support chronic disease management. For example, for users lacking beneficial intestinal bacteria, the corresponding probiotics are precisely supplemented to restore the balance of the intestinal flora.
03 Full - time one - on - one service by dietitians:
BGI has a professional team of dietitians who provide users with health report interpretation, personalized management plans, and continuous guidance on diet and lifestyle. They have served over 100,000 people in total, with good user feedback and significant service effects. Dietitians will formulate a reasonable diet plan based on the user's test results and living habits, and guide users to take probiotics scientifically to ensure the effectiveness of health management.
Why choose BGI Nutrition's customized probiotics
▪ Precisely match individual needs
Through precise intestinal flora testing, BGI Nutrition can gain an in - depth understanding of each user's unique intestinal flora structure. Then, combined with a large strain database and advanced AI algorithms, it can customize a exclusive probiotic formula for you. This precise matching can meet individual health needs to the greatest extent and improve the effectiveness of probiotics. Compared with general - purpose probiotics on the market, BGI's personalized probiotics are more targeted and can effectively solve the pain point of varying effects among users.
▪ Rely on strong scientific research strength
BGI Group has profound technological accumulation in gene sequencing and big - data analysis. The R & D personnel of the BGI Nutrition team come from well - known universities at home and abroad and have solid professional knowledge and rich scientific research experience. Since participating in the MetaHIT project (Human Intestinal Metagenome Project) in 2008, BGI has been researching the human intestinal flora for 17 years. The birth of each probiotic strain goes through a series of scientific verifications of the strain's isolation, cultivation, and physiological characteristics and functions, from whole - genome sequencing, in - vitro experiments, to evaluating functions using cell models and animal models, and then to clinical trials to verify the probiotic effects in humans. The rigorous evidence - based process ensures the scientificity and effectiveness of the products.
▪ Service guarantees the entire process
BGI Nutrition provides not only a probiotic product but also a complete set of health management services. From the initial testing, to the mid - term personalized intervention, and then to the full - time guidance by dietitians in the later stage, users can receive professional support and care throughout the entire health management process. This full - process service guarantee enables users to better understand and implement the health management plan, improving the compliance and effectiveness of health management.
In the future, BGI Nutrition will continue to be driven by technological innovation, extend precision health management services to a wider population, and help the probiotic market develop in a more standardized, precise, and personalized direction, bringing more well - being to people's health.
