Brands Build Exclusive Fashion Aesthetics, Maternal and Infant Personal Care Focuses on Outdoor Protection | World Research Consumer Index Brand List Vol.64

During this monitoring period, Kangaroo Mommy, Anta Kids, and Huggies ranked in the top 3 of the list with comprehensive popularity indexes of 1.78, 1.73, and 1.65 respectively.

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Apparel brands protect the growth of infants and children with technological fabrics, and trendy play elements construct the exclusive aesthetics of children's clothing

In terms of brand distribution, infant and children's clothing brands such as Anta Kids and Balabala newly entered the list this month. Among them, Anta Kids ranked second in sales popularity, reflecting the high demand for professional children's sports clothing consumption. Based on professional sports technology and integrating cultural heritage, Anta Kids constructs a full - link technological defense line from foot health to spinal protection. In combination with the Global Foot - Loving Day on May 29th, on May 28th, Anta newly launched the Anta Arch PRO running shoes, which are suitable for the critical period of arch development of children aged 6 - 12, meeting the sports needs of daily running, physical education classes, etc., and helping children prevent flat feet.

Children's fashion clothing brands represented by Balabala, combined with themes such as the "Summer Carnival" and the "Magic Back - to - School Season", launched new products such as Harry Potter co - branded schoolbags and the Soft Denim series. At the same time, to build momentum for Children's Day, through theme videos such as the "Mother - Daughter Outfit Challenge" and the "Father - Son Outfit Challenge", they promoted parent - child clothing in different styles such as mountain - style outdoor and fashionable dress styles to attract family consumption. In addition, in order to strengthen its concept of "creating a children's lifestyle", the brand also newly launched a fun base concept store, creating a children's clothing consumption scenario integrating shopping and socializing to enhance the trendy play shopping experience.

The maternal and infant personal care scenario expands to outdoor protection, and consumers pursue targeted product solutions

From a sub - dimensional perspective, maternal and infant personal care brands such as Pigeon, Kangaroo Mommy, and babycare showed high popularity in social media searches. As the scale of the infant and toddler washing and care market continues to expand, consumers no longer overly pursue universal products, but instead look forward to targeted product solutions that can solve specific problems, with urgent needs in aspects such as sensitive skin care, extra - moisturizing, strong repair, and skin - friendly sunscreen.

Pigeon entered the children's sunscreen market by focusing on the summer parent - child travel scenario, identified the pain points of sunscreen for the maternal and infant population, and promoted products such as the "Peach Leaf Ice Cream" and the "Peach Leaf Ice - Sensation Water - Milk", targeting user pain points such as soothing sun - damaged skin and moisturizing and relieving redness after sun exposure. In terms of product layout, it also expanded its infant essence products and launched the "Pigeon Good Foundation Essence", which mimics the vernix caseosa protective film that newborns have at birth to strengthen the skin barrier. This product also uses the single - dose technology in the beauty industry, with independent packaging to avoid contamination and cultivate the usage habits of novice parents.

babycare focuses on the "daily care" of mothers and babies. It launched medical - grade sanitary napkins and super - conductor sanitary napkins for women, and oral cleaning and summer skin - care products for babies. In the future, maternal and infant personal care brands should innovate for special activity scenarios, such as professional chlorine - removing shampoo and shower gel for swimming scenarios, and multi - functional spray products for outdoor camping scenarios.

List description

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "Consumption Popular Event List", as well as extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through the index evaluation method, help the industry and brand owners continuously track the consumption market trends, provide references for enterprise operations, and enhance the comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear and apparel accessories, food and fresh produce, household appliances, sports and outdoor, beauty and cleaning, maternal and infant products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.