Healthcare Group's skincare brand launches Small Molecule Non-invasive Hydro-injection Device 2.0 | The Frontline
In recent years, the household beauty device market has continued to grow at a high - speed rate, with an annual compound growth rate of over 30%, making it one of the most promising sectors in the beauty and personal care field. According to public data, the online market size of facial beauty tools reached 8.94 billion yuan in 2024. Among them, the GMV of electronic beauty devices exceeded 6.951 billion yuan, and that of LED beauty devices also reached 1.081 billion yuan, showing a multi - dimensional and multi - category growth trend. Against this backdrop, domestic enterprises are accelerating technological R & D and product innovation, striving to gain a foothold in the fierce competition.
36Kr learned that YOSEIDO, a high - end skincare brand under the Yangshengtang Group, has launched the new - generation "Small - molecule Non - invasive Hydro - Facial Device 2.0". Relying on Yangshengtang's R & D experience of over 20 years, this product introduces the German TDA (TransDermal Application) non - invasive transdermal atomization technology. Through the dual - pump system of the main unit and the handle and the gas - liquid dual - conduction spray core, it achieves high - pressure atomization, generating ultra - fine micron - sized particles that can effectively penetrate the skin barrier and deliver active ingredients to the dermis, thus achieving more efficient skincare results.
Currently, most household beauty devices on the market are still based on the traditional technical path of "heating + vibration + basic introduction". The limitation is that it is difficult for active ingredients to penetrate the skin barrier, and the skincare effect mostly remains on the epidermal layer, resulting in a significant gap between the actual effect and consumers' expectations. The TDA technology originated from the medical application research of a German research team and the Fraunhofer Institute. In recent years, it has gradually expanded to the skincare field. Its core is to atomize ingredients into particles of about 7μm (equivalent to 1/7 of the pore diameter) through high - pressure gas - liquid power, achieving non - invasive, transdermal delivery and providing a new technical solution for the household beauty device industry.
The Hydro - Facial Device 2.0 launched by YOSEIDO of Yangshengtang is equipped with this advanced transdermal technology and is also paired with its self - developed fermented birch sap essence product, forming an integrated closed - loop of "device + essence + experience", aiming to push home skincare into a new "technology - driven" stage. This product has obtained relevant patents (Patent No. ZL201610976960.0).
Public information shows that the Yangshengtang Group was established in 1993 and is well - known for its health products and drinking water businesses. Subsequently, the group gradually expanded into the cosmetics field. Relying on its advantages in the R & D of natural ingredients, it launched a skincare series with birch sap as the core raw material and established the high - end line YOSEIDO, continuously increasing its investment in the scientific skincare sector. Yangshengtang has accumulated over a hundred patents and has built an integrated industrial chain system from raw materials, R & D, production to distribution channels.
Industry analysts point out that the key to future competition in the household beauty device market will focus on enterprises' technology implementation capabilities and industrial chain coordination efficiency. Whether it is Yangshengtang's application of transdermal technology or other brands' innovations in the fields of optoelectronics, acoustics, etc., all will ultimately be tested by the market in terms of efficacy, safety, and user experience in the long run. For the high - quality development of the industry, more enterprises need to continuously promote R & D investment and technical standard construction within the compliance framework to achieve an accurate match between user needs and product innovation.
As consumers' understanding of skincare technology deepens and the innovation capabilities of domestic brands strengthen, domestic beauty devices are expected to gradually break through in the market dominated by international brands and enter a new growth stage. The exploration of enterprises such as Yangshengtang not only represents the technological upgrade of domestic brands but also points out a development path driven by scientific research and supported by the industrial chain for the entire industry.