An AI marketing company founded by post-1995 entrepreneurs has completed tens of millions in financing, with revenues exceeding ten million and securing top clients in the beauty and FMCG sectors | Exclusive from Yingke

Author: Ou Xue

Editor: Yuan Silai

Yingke has learned that Orange Fruit Vision (Shenzhen) Technology Co., Ltd. (hereinafter referred to as "Orange Fruit Vision") has announced the completion of a new round of financing worth tens of millions of yuan. Led by Yun Angel Fund, Lihe Venture Capital and GSR Ventures participated in the follow - on investment. This round of financing will be used to further expand the industry data scale, promote the iteration of post - training models in vertical industries, accelerate the business implementation of the full - link marketing intelligent agent in multiple industries, and continuously explore a business brain capable of perception, decision - making, creation, and execution. Previously, Orange Fruit Vision had received an investment from Matrix Design Group, a listed company in the design field.

Founded in May 2024, Orange Fruit Vision is an AI marketing company that supports the full - link intelligent collaboration of "insight - strategy - content - operation". The company's products include DataG, PhotoG, and VoyaAI, providing AI integrated marketing solutions from precise insight, creative content, social media marketing to global growth. Currently, it has reached in - depth cooperation with international leading brands in multiple fields such as consumer electronics, beauty, FMCG, and fashion.

Orange Fruit Vision's overseas product photog.art

Notably, the core team members of Orange Fruit Vision are all post - 95s. Liu Kun, the founder and CEO born in 1998, graduated from the Department of Architecture of Tongji University. At the age of 18, he participated in a peacekeeping operation in the Middle East as the youngest Chinese peacekeeper. Orange Fruit Vision originated from the technology open - source community "AID Lab" and completed the leap from a community project to a commercial enterprise in just one year, attracting wide attention from the outside world. Six months after its establishment, Orange Fruit Vision joined hands with Tencent Technology to establish the first domestic joint laboratory for design AIGC, promoting industry standardization.

In recent years, with the wave of AIGC sweeping in, the potential of AI advertising has also been ignited. In the creative process, generative AI has been upgraded from an auxiliary tool to the core productivity, comprehensively improving the efficiency of copywriting generation and visual design. In the advertising placement process, with the help of generative retrieval, AI data enhancement, and multi - modal understanding technology, the advertising engine can more accurately capture users' real - time intentions.

However, beyond the cheers, many challenges are just beginning. Liu Kun told Yingke that there are generally two concerns about AI advertising in the market: one is the perception of quality. Customers believe that the quality of AI advertising is low, and enterprises need to demonstrate higher - quality work to change this impression. The other is the implementation and application. Enterprises need to promote the use of AI technology to solve practical problems, achieve effective application of data, and reduce costs and increase efficiency. "I think it still takes time to solve these problems," Liu Kun said.

"We hope to provide more mature delivery through end - to - end intelligent agents," Liu Kun introduced. This method can start from understanding market demand, automatically complete content strategy formulation, image and video generation, and even one - click multi - platform publishing on social media, forming a complete closed - loop. The cost of this process is only 1/10 or even lower than that of traditional content marketing.

Returning to content generation itself, the consistency and stability of AIGC content are important bottlenecks for commercialization. Liu Kun said that the core team of Orange Fruit Vision focused on solving the consistency problem during the collaboration in the open - source community. The a - t diffusion algorithm proposed at the beginning of 2024 achieved a breakthrough. After several iterations, it has now achieved high understanding accuracy in the three - modal of product - scenario - copywriting. On the generation side, it can generate high - quality finished products with stable, clear details, and consistent and faithful products through cross - frame consistency and physical priors. The comprehensive score of VBench 2.0 in marketing - related dimensions (such as human clothing scoring and instance retention scoring) has reached the level of closed - source SOTA (consistency exceeds 0.92).

Orange Fruit Vision's full - link compliant AIGC model library

However, generating "high - quality content" is just the starting point. Liu Kun believes that the essence of business is "seeing - understanding - trading". Based on this, the team has built a perception matrix from the Oran - VL 7B visual - language model to the Oran - XVL 72B full - modal understanding large model, enabling AI not only to "see" but also to "understand" complex business scenarios and user needs.

Orange Fruit Vision has built a multi - dimensional model matrix according to the needs of content marketing scenarios

"Both the data layer and the model layer focus on high - quality," Liu Kun further said. Currently, it is difficult to form a barrier in the competition of the model layer. The real advantage lies in the data layer, including data quality, data timeliness, especially content trend insight and content conversion data. In addition, user interaction data, especially the data flowing back from the business collaboration with B - end customers, is also extremely important.

Currently, Orange Fruit Vision mainly focuses on fields such as beauty, FMCG, fashion, and consumer electronics. Liu Kun said that these customers have sufficient marketing budgets, make decisions quickly, and have shorter marketing chains. Therefore, the auxiliary and improvement effects of AI will be more obvious.

As of now, Orange Fruit Vision's revenue in 2025 has exceeded 10 million yuan. In just half a year of go - to - market (GTM), it has accumulated more than 40 top B - end customers. This achievement is due to the AI full - link integrated marketing service in cooperation with top B - end customers in the "pay - for - results" model and the overseas product fees.

Liu Kun admitted that Orange Fruit Vision is still in the early stage, and the main goal in the future is to cooperate with top customers in various industries to promote the implementation of AI content. Liu Kun said that in the past, some startups generated rough AI content due to insufficient technical capabilities, leading to biases from brand owners and users. They thought AI content was cheap but ineffective. Orange Fruit Vision hopes to prove through in - depth cooperation with top brands that AI content is no less than traditional advertising in terms of quality, dissemination, and reaching users' minds.

Looking forward to the future, Orange Fruit Vision aims at the trillion - scale AI advertising market. It is committed to fundamentally reconstructing the logical chain of the advertising industry through generative AI technology, promoting the transformation of marketing from "labor - intensive" to "intelligent and automated", and continuously expanding the boundaries of AI in the creative, strategic, and advertising placement processes.

Views from Investors:

Wang Huanlong, the managing partner of Yun Angel Fund, said: "Orange Fruit Vision has shown us the ideal form of an AI - native marketing technology company: with a small and capable team, it continuously explores the boundaries of large - model and Agent technology, relentlessly pursues the SOTA capabilities of its products, has a good grasp of the aesthetic taste of deliverables, and has insights into business opportunities with international top - tier customers and can respond quickly. We are very glad to accompany this excellent young team. In the early stage of the trillion - scale advertising and marketing market being reconstructed by AI, they bring a new experience to global customers with extraordinary imagination and execution."

Zhou Qi, the managing partner of GSR Ventures, said: "The product determines survival, and marketing determines scale. In the wave of the Internet and AI, the trinity structure of 'AIGC - personalized digital marketing methods - new media channels' has subverted and replaced the traditional model of'star endorsement - packaging and shooting by 4A companies - broadcasting on traditional media' like a broken bamboo. This is a paradigm shift, which must be completed by a young and passionate team like Orange Fruit Vision. We are honored to witness such a transformation and contribute to the development of Orange Fruit Vision."

Xu Yuanbo, an investment manager at Lihe Venture Capital, said: "The marketing industry is one of the first industries where AI can be applied. Orange Fruit Vision's young startup team has strong cohesion and outstanding execution. They have a precise understanding of the deep - seated pain points in the marketing industry, carefully polish their technology and products, and lead in terms of efficiency and accuracy, thus building a differentiated barrier. The team has adhered to the concept of result - based delivery from the very beginning, which is highly implementable and can truly create value for customers. Overall, the project has a clear growth logic. With the team's strength and technological advantages, it has broad development space in the future and strong potential for disruptive innovation."