When time becomes a scarce capital: What is the logic of the physical investment of the elite?

Time is not an equal resource.

As early as the 1960s, Gary Becker, the Nobel laureate in economics, proposed in his "A Theory of the Allocation of Time" (1965) that time is essentially a scarce resource, and everyone must weigh it among different uses. Allocating time to different things yields different returns. However, half a century has passed, and this theory has a more realistic and cruel interpretation today - if health is lacking, time loses its meaning as capital.

In other words, health is the real underlying capital that determines whether time can be converted into value.

Without health, no matter how much time one has, it is impossible to create output. This view is resonating among more and more top scholars and entrepreneurs. More and more academic discussions and business practices show that health is becoming the core variable of "time economics". Although time is crucial, it is the physical state that truly determines the value of time: "You can have 24 hours, but without health, the effective output of these 24 hours may only be 8 hours."

A New Variable in Time Economics - Health

When Gary Becker proposed "time economics", he emphasized how families and individuals make optimal allocations within limited time. However, currently, this theory needs to be updated: time is not a homogeneous resource, and health determines the marginal output rate of time.

The problem is that society is experiencing a widespread health depreciation.

A health report released by McKinsey in 2022 pointed out that the productivity loss caused by the global health crisis is equivalent to more than $15 trillion in GDP annually, accounting for 17% of the global economic volume. In China, this impact is also significant. The State Council Information Office disclosed in the "Report on the Nutrition and Chronic Diseases of Chinese Residents (2020)" that the prevalence of hypertension among Chinese adults has reached 27.5%, hyperlipidemia exceeds 40%, and the prevalence of diabetes is close to 12%. Behind these figures is a large - scale "depreciation" of time currency.

In other words, even if everyone has the same 24 hours, if the physical function cannot support high - efficiency output, the return rate of this "time currency" will drop sharply. This logic is amazingly similar to the "compound interest effect" in the wealth world: investing in health when young can not only bring immediate concentration and creativity but also extend the high - quality wealth - creation cycle in the future. On the contrary, if one ignores health, the body's "time assets" will depreciate rapidly, and no matter how much wealth and opportunities there are, they may evaporate instantly due to physical collapse.

For the middle - class and elite groups in the prime of their careers, this perspective is particularly crucial. On the surface, they may already have stable incomes and considerable assets. However, if health is ignored, this wealth accumulation is like a skyscraper without a foundation, and risks may break out at any time. Therefore, health is becoming the underlying variable in the modern business society: Whoever can extend the healthy time can extend the compound - interest cycle of wealth.

The Key to Cellular Time Assets - NAD+

In 2021, Altos Labs, a US longevity technology company, was established and received $3 billion in investment from investors including Jeff Bezos, the founder of Amazon. Its core research direction is cellular anti - aging. Coincidentally, Sam Altman, the CEO of OpenAI, has also invested in several cellular anti - aging technology companies and clearly stated that "extending the time of high - efficiency work is more valuable than any financial investment." Summarizing the current capital map of anti - aging technology, new laboratories such as Calico and Retro Biosciences have received hundreds of millions of dollars in support from top investors including Bezos and Yuri Milner, and their market valuations are said to be in the billions of dollars.

Why do the wealthy place heavy bets on anti - aging? It is not only a business game for time but also a rational investment in "extending the high - quality and high - efficiency work and life state".

In the process of researching cellular anti - aging, the scientific community has gradually focused on a core molecule - NAD+ (nicotinamide adenine dinucleotide). It is a key factor in cell metabolism and repair, playing multiple roles in energy production, DNA repair, and antioxidant defense, and is known as the "fuel for cellular youthfulness".

However, a large number of studies have shown that the level of NAD+ drops sharply with age.

Research by Professor David Sinclair of Harvard Medical School shows that starting from the age of 30, the level of NAD+ in the human body decreases by about 50% every 20 years on average (Sinclair, Cell Metabolism, 2017). In key organs such as the heart, liver, and skeletal muscle, the NAD+ level in middle - aged people is 40% - 60% lower than that in young people, directly leading to a decrease in energy metabolism efficiency and a weakening of cell repair ability (Verdin, Science, 2016).

This change is like the depreciation of a company's fixed assets. Without continuous investment and maintenance, the body's "time assets" will depreciate rapidly. In daily life, it is manifested as a decrease in daytime concentration, insufficient nighttime recovery, a decline in sports performance, and a comprehensive weakening of immunity.

For this reason, NAD+ has become one of the common focuses of global anti - aging technology and capital.

Meanwhile, the academic community is also continuously advancing research on NAD+. Top laboratories such as Harvard, Stanford, and Tsinghua are exploring ways to increase the level of NAD+ through nutritional supplementation or metabolic intervention to delay the decline of healthy lifespan. This means that NAD+ is no longer a "future technology exclusive to the super - wealthy" but is gradually entering the health programs of elites and high - net - worth individuals. In other words, NAD+ has become the underlying variable affecting health, time, and wealth. It is not just an additive health - care concept but a hard science that can determine the future compound interest of wealth.

Customized Anti - Aging Programs for High - Net - Worth Individuals

So, who exactly needs to supplement NAD+ the most at present?

The answer is not far - fetched. The most obvious group is the celebrities who have strict requirements for "preserving youth". They need to maintain their best state under high - intensity shooting and public exposure. Secondly, there are high - density mental workers such as corporate executives, humanistic scholars, and technology entrepreneurs. They often overdraw their body's energy reserves in the face of overload information processing and high - pressure environments.

Not long ago, SwissePLUS gathered this typical group of "high - demand people in time economics" at a private NAD+ sharing event. At the event, whether it was Qin Lan and Chen Farrah, the film and television stars, or Fanny Ho, the corporate executive, they all shared the same feeling: In contemporary society, managing physical capital is as important as managing financial assets.

This is also the core background for SwissePLUS to launch the new bottle series of products based on the NAD+ ingredient. Clinical research results from the School of Life Sciences at Tsinghua University show that after 7 consecutive days of oral administration, the NAD+ level of the subjects increased by an average of 73.5%. This increase is not simply nutrition supplementation. With NR (nicotinamide riboside) as the patented core ingredient, it can be efficiently converted into NAD+ through oral administration. It is a safer, more convenient, and suitable way for long - term daily management.

It is worth emphasizing that the SwissePLUS new bottle series is not a single "nutrition supplement" but a complete set of cellular nutrition anti - aging programs:

New Bottle Ultra ——

New Bottle Pro ——

Youthful New Bottle ——

The "three - level positioning", just like an investment portfolio, covers anti - aging strategies for different stages and needs of the body. Whether it is a workplace elite in need of basic repair or an entrepreneur longing for the peak state, SwissePLUS can provide scientific and personalized solutions.

In the context of time economics, the most efficient investment method has never been to "squeeze out more time" but to increase the output value per unit of time. This is exactly the brand proposition that SwissePLUS wants to convey: Health management is not an additional form of health preservation but an active form of capital operation.

In other words, the SwissePLUS NAD+ series is not just a nutritional supplement but a sustainable physical capital management tool. It helps highly educated people maintain cellular youthfulness while living an efficient life, extending the "quality of time" rather than simply relying on the accumulation of quantity.

In the future business society, what determines competitiveness is whether you have the ability to produce high - quality outputs stably in the long term. Only by mastering both the length and efficiency of time can you truly maximize human efficiency. Health is the real decisive capital in time economics. The mission of SwissePLUS is to provide a physical capital solution for the participants in this generation of time economics.