Performance Report | Mixue Group Achieved Revenue of 14.87 Billion Yuan in the First Half of the Year, with Over 53,000 Stores Globally
On August 27th, Mixue Group released its performance report for the first half of 2025, with all core financial indicators achieving high double - digit growth. The report shows that in the first half of the year, the group achieved revenues of 14.87 billion yuan, a year - on - year increase of 39.3%; gross profit reached 4.71 billion yuan, a year - on - year increase of 38.3%; and net profit was 2.72 billion yuan, a year - on - year increase of 44.1%.
In terms of store scale, as of June 30th, 2025, the number of Mixue Group's global stores increased to 53,014, with 9,796 new stores added compared to the same period last year. The store network covers China and 12 overseas countries.
Among them, in the Chinese mainland market, Mixue Group increased its coverage of the sinking market: as of the first half of the year, the number of stores in third - tier cities and below reached 27,804, accounting for 57.6% of the total number of mainland stores, with 5,707 new stores added compared to the same period last year. Meanwhile, Mixue Group continued to expand its overseas market: in April this year, the first Mixue Bingcheng store in Central Asia opened in Kazakhstan; in August, the first overseas store of Xingyunka opened in Malaysia.
In terms of the supply chain, Mixue Group's procurement network currently covers six continents and 38 countries around the world. On the production side, Mixue Group has established five production bases and more than 70 intelligent production lines across the country. On the logistics side, as of the first half of the year, Mixue Group had a total of 29 warehouses in China, with two new warehouses added compared to the third quarter of last year. The distribution network covers 33 provincial - level administrative regions (including Hong Kong and Macau) in China and more than 300 prefecture - level cities, and a localized warehousing system and distribution network have been established in four overseas countries.
In terms of R & D investment and product innovation, Mixue Group has gradually established a complete R & D system. The financial report shows that during the reporting period, Mixue Group's R & D expenses were 41 million yuan, a 1.7% increase compared to the same period last year. In terms of product innovation, both Mixue Bingcheng and Xingyunka launched multiple new products during the reporting period. Among them, the "Real Fruit Coffee" series products launched by Xingyunka in May achieved monthly sales of over 100 million yuan after their launch.
In addition, in terms of store operation, in the first half of the year, more than 5,600 Mixue Bingcheng stores were equipped with intelligent liquid - dispensing machines. It is understood that this equipment can significantly improve the meal - making efficiency, reduce manual operation errors, and further improve product standardization. In terms of IP operation, Mixue Bingcheng built its flagship headquarters store in Zhengzhou at the beginning of the year, and the passenger flow during the May Day holiday exceeded 240,000. In addition, the animated series "Xuewang Jiadao" has also been released in multiple languages such as English, French, and Portuguese for global distribution.
It is worth mentioning that in the first half of the year, Mixue Group actively participated in public welfare undertakings. It is understood that Mixue Group's fresh fruit procurement areas currently cover 17 provinces in China, driving about 144,000 fruit farmers to increase their incomes. In addition, Mixue Group joined the "1㎡ Public Welfare Bookshelf" public welfare project in April this year. As of now, Mixue Bingcheng has helped a total of 42 schools complete the laying of their playgrounds.
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