With 11 products launched simultaneously, this year's Apple press conference might be the "most complicated" one in history.

Without any unexpected circumstances, Apple will hold its 2025 Fall New Product Launch Event on September 10th. At this year's event, Apple will release a total of 11 products, making it the most "complex" new product launch in recent years.

The "Highlight" iPhone 17 Series (Four Models in Total)

As the highlight of the annual fall new products, the iPhone is destined to be the most - watched product. Supply - chain sources indicate that this year, Apple will abandon the Plus model and introduce the ultra - thin and light iPhone 17 Air, leading Apple into a brand - new era of "large - screen and lightweight" devices.

Since the iPhone 12 series, Apple has been dissatisfied with the strategy of one standard flagship plus two Pro models of different sizes. It chose to develop the smaller iPhone 12 mini to capture the small - screen market.

It has to be admitted that the iPhone mini is a very delicate phone. However, in today's world where mobile phones play an increasingly important role in our lives, the 5.4 - inch small - screen flagship is simply not up to the task. Additionally, the small body cannot accommodate a larger battery with better battery life, so users of the iPhone mini series often end up having their phones constantly connected to a power bank, and the selling points of being thin, light, and compact are "gone with the wind".

Therefore, after releasing two generations of the iPhone mini, Apple resolutely cut the mini product line and turned to developing the seemingly more cost - effective large - screen iPhone Plus.

It has to be said that the three generations of the iPhone Plus have sold quite well. The larger body size not only provides a larger screen but also allows for a larger battery, enabling the iPhone Plus series to have much better battery life than the standard iPhone and the smaller Pro models. The colorful body colors also allow users to better "express" their personalities.

However, with Apple's strategy of using the same mold for three generations of products, the iPhone will undergo a "major transformation" in 2025. First and foremost, the Plus series will be replaced by the thinner and lighter iPhone 17 Air, indicating that the iPhone 17 product line will be upgraded to four series: iPhone 17e, the standard iPhone 17, iPhone 17 Air, and iPhone 17 Pro (two sizes).

iPhone 17 series. Image source: Internet

This "ultra - thin and light" iPhone, which is newly designed from the inside out, is undoubtedly a very novel design concept in today's era when mobile phones are getting heavier and larger.

Of course, this ultra - thin and light iPhone 17 Air may face many problems during use. For example, it only has one camera lens, and its imaging effect should be similar to that of the currently "cheapest" iPhone 16e. It is also the only product in the Apple flagship series that does not support "Spatial Photos and Videos" shooting.

Rendering of the iPhone 17 Air. Image source: Internet

To compress the body thickness as much as possible (reportedly only 5.5mm - 5.8mm), the iPhone 17 Air has made a significant compromise in battery capacity, with only 2800 mAh (only 400 mAh larger than the iPhone 13 mini), which is a huge challenge to its battery life.

Rendering of the iPhone 17 Air. Image source: Internet

Although Apple has added the "Adaptive Power Mode" feature to iOS 26, aiming to extend battery life by adjusting the iPhone's performance through software, it still seems "insufficient" with a maximum battery capacity of 2800 mAh.

Secondly, due to the limited internal space, Apple is likely to remove the physical SIM card from the globally released iPhone 17 Air and switch to the more compact eSIM. If the Ministry of Industry and Information Technology and domestic operators have not resolved the issue of implementing eSIM services on mobile phones before the official product launch, the Chinese - mainland version of the iPhone 17 Air will most likely be postponed or cancelled.

For the iPhone 17 Pro series, the mold that has been used since the iPhone 14 Pro series will also change.

According to the exposed renderings, the iPhone 17 Pro series will feature a newly designed back panel. Instead of using a single piece of glass to cover the entire back, it will be divided into a lens Deco area and a wireless charging area by a continuous metal middle frame.

This design not only makes the new iPhone more recognizable but also significantly strengthens the body of the iPhone 17 Pro.

Rendering of the iPhone 17 Pro. Image source: Internet

There are also reports that the iPhone 17 Pro series will adopt a new antenna design inside. The antenna module extends from the middle frame to the back - camera Deco area. This improvement is expected to significantly enhance the mobile network, Wi - Fi, and Bluetooth connection performance of the iPhone 17 Pro series compared to previous models, providing users with a more stable and faster network connection experience.

Rendering of the iPhone 17 Pro. Image source: Internet

In terms of the screen display, the iPhone 17 Pro series may be equipped with an anti - reflective display with a matte effect (similar to the nano - textured glass on Mac and iPad Pro), which can effectively reduce the impact of light on the screen.

The lack of progress in imaging has always been one of the most criticized issues for the iPhone Pro. Although Apple still leads in video - shooting performance, its photo - shooting ability lags far behind today's domestic Android flagships.

According to MacRumors, the iPhone 17 Pro is very likely to adopt a new floating telephoto lens module, enabling optical continuous zoom from 3.5x to 8x. If this information is true, the new iPhone 17 Pro will effectively solve the problem of image - quality degradation between the current 2x lossless zoom and 5x optical zoom of the iPhone, and its telephoto capabilities will also be further enhanced.

Meanwhile, Apple is testing the "7.5W reverse charging" function for the iPhone 17 Pro series, which can be used to charge AirPods and Apple Watch in emergencies.

Actually, since the iPhone 12 series, Apple has equipped iPhones with reverse charging, allowing the phone to charge the Magsafe external battery with 5W power when fully charged. However, Apple has never provided a controllable switch for this function, so users cannot turn it on by themselves.

The Long - awaited AirPods Pro 3

Relevant codes for the AirPods Pro 3 have appeared in the iOS 26 beta version, indicating that the development of this product is nearing completion and it is likely to be launched in the fall of 2025.

The AirPods Pro 3 will undergo a major upgrade in appearance, including a smaller earbud body, a more ergonomic design that fits the ear canal better, and a more stable wearing experience, making it suitable for long - term use.

The charging case may feature a thinner and lighter design, with a hidden LED status light and a capacitive pairing button, similar to the design of the AirPods 4, enhancing intuitiveness and recognition.

Image source: Internet

The AirPods Pro 3 will be equipped with the new H3 chip, which can provide stronger processing power, lower power consumption, and less latency compared to the H2 chip. The single - listening time may be extended to over 7 hours. Additionally, the H3 chip will optimize active noise cancellation (ANC) and spatial audio processing, support health monitoring and voice interaction, and the transparency mode will also be optimized to dynamically enhance ambient sounds from specific directions, improving safety.

Reports suggest that the AirPods Pro 3 may support 24 - bit/96kHz - 192kHz Hi - Res lossless music, expanding the applicability of lossless audio. It will also integrate with the "Translation" app on the iPhone to support real - time two - way conversation translation.

The health - monitoring function is a major upgrade for the AirPods Pro 3. The built - in optical sensor can monitor the heart rate inside the ear, updating every 5 seconds, which is more accurate than the Apple Watch during intense exercise and is suitable for less - intense fitness scenarios. The in - ear body - temperature sensing technology can measure body temperature through the ear canal, providing more accurate data than the Apple Watch and is suitable for detecting sleep changes, colds, or fevers.

Image source: Internet

There are also rumors that Apple is developing sensors for sweat and breathing rate, and there is a small chance that the AirPods Pro 3 will integrate these functions to create a health - monitoring platform in the form of earbuds.

The "Personal Doctor" Apple Watch (Three Models in Total)

As one of Apple's core wearable products, the Apple Watch is the most - concerned Apple product for ordinary users after the iPhone and AirPods.

The Apple Watch Ultra 3, as Apple's highest - end smartwatch, will support satellite communication and 5G networks for the first time. It will be equipped with the S11 chip with local AI - processing capabilities and introduce a blood - pressure fluctuation warning function, completely breaking the traditional positioning of the Apple Watch as a "phone accessory".

Image source: Internet

Apple will launch a feature called "Project Mulberry Health Service", which integrates the physical - sign data from the Apple Watch and iPhone to provide users with personalized exercise, diet, and sleep suggestions. This is Apple's biggest attempt in the medical - health field so far.

Additionally, the Ultra 3 will use MediaTek's low - power 5G chip specially designed for wearable devices for the first time, supporting the 5G RedCap (Reduced Capability) standard. This technology is optimized for devices like smartwatches, which can improve data - transmission speed and significantly reduce energy consumption.

By connecting to the Globalstar satellite network, the Ultra 3 can send emergency SOS signals and location information in areas with no mobile - signal coverage. However, this function will most likely not be available to Chinese - mainland users due to policy reasons.

Image source: Internet

The Series 11 is expected to follow the 42mm/46mm dual - size design of the Series 10, with no obvious changes in appearance, and its battery life may be slightly improved.

The Less - Noticeable HomePod mini 2

Tech media MacRumors reported that recently, a device codenamed B525 appeared in Apple's code. Given that the first - generation HomePod mini launched in 2020 was codenamed B520, B525 is very likely to be the new HomePod mini 2.

Image source: Internet

The HomePod mini 2 will most likely follow the appearance design of the first - generation model and be equipped with a chip based on the T8310 micro - architecture. This chip is expected to use the same technology as the S11 chip in the Apple Watch Series 11 to be released at the end of this year, which means that the HomePod mini 2 will have further improved computing and processing capabilities.

The HomePod mini 2 will also be upgraded with a new Wi - Fi and Bluetooth combo chip developed by Apple, supporting Wi - Fi 6E, which will provide faster connection speeds and lower latency.

AirTag 2

The AirTag 2 will use a new ultra - wideband chip. Combined with the "Extended Precision Finding" technology in iOS 26, it will be able to achieve precise finding up to 60 meters away, while the current AirTag can only trigger Precision Finding within 15 meters. In addition, the AirTag 2 may also optimize battery