Frontier News | Dongfeng Xinghai V9 Yuexiang Version Launched, Bringing High - end New - Energy MPVs Under 200,000 Yuan

36Kr learned that on August 21st, the Yuexiang series of Dongfeng Fengxing Xinghai V9 was officially launched. The new car is available in two versions: Comfort and Luxury. The official guide prices are 179,900 yuan and 199,900 yuan respectively. After national and central government subsidies, the price starts as low as 149,900 yuan and 169,900 yuan. This pricing directly brings the price of mid - large new energy MPV products below 200,000 yuan.

The competition strategy in the new energy vehicle industry has long been "low price and high value". Dongfeng Fengxing Xinghai V9 is no exception. The positioning of its Yuexiang series is to provide a luxurious experience of high - end new energy vehicles at the price of a fuel vehicle.

Yuexiang series of Dongfeng Fengxing Xinghai V9

Chen Zhengyu, the product director of Dongfeng Fengxing Xinghai V9, introduced that in order to truly understand users' pain points, Dongfeng Fengxing surveyed 10,000 potential users and existing customers, including large - family members, government and corporate officials, small and medium - sized enterprise owners, and retirees. They identified five major "dissatisfactions" among MPV users with a budget below 200,000 yuan: insufficient range, difficulty in balancing third - row seating and trunk space, lack of comfort in the second and third rows, safety concerns, and quality worries.

To address these five "dissatisfactions", the Yuexiang series of Xinghai V9 is benchmarked against premium luxury MPV models and has undergone five major upgrades in terms of range, space, comfort, safety, and quality, aiming to equalize the luxurious experience of MPVs.

To solve the problems of insufficient range for long - distance travel and high travel costs of fuel MPVs, the new Xinghai V9 Yuexiang is equipped with the Mach Dual - Engine Hybrid System empowered by Dongfeng Group. The CLTC pure - electric range has increased to 200 km, with a per - kilometer usage cost of 0.12 yuan. The CLTC fuel consumption at 100 km in the power - depleted state is 5.27 L, and the comprehensive range is 1300 km.

Meanwhile, it is also equipped with super - fast charging technology. It only takes 18 minutes to charge the battery from 30% to 80% SOC, "the time to wait for a cup of coffee."

In terms of space, the new car has a length, width, and height of 5230 * 1920 * 1820 mm respectively, with a wheelbase of 3018 mm. The space utilization rate is as high as 85.2%, and each row has ample legroom.

In particular, the third row adopts a 4/6 sinking and flat - folding design, which is rare in the same class. It can be flush with the floor and transformed into a parent - child space or a 1.7 - meter double bed.

In the 7 - passenger mode, the Xinghai V9 still has the largest 593 - liter trunk in the same class. It is reported that it can hold one 24 - inch suitcase, seven 20 - inch suitcases, and seven backpacks. In the 2 - passenger mode, it can achieve a maximum loading space of 2616 liters in the same class.

In addition, in terms of comfort, the second - row seats of the new Xinghai V9 can not only be adjusted left and right to create a 200 - mm passage but also come with heating, ventilation, and massage functions.

In terms of safety, the L2 - level intelligent driving assistance system with 8 functions and the 360° ultra - clear panoramic image can actively avoid accidents and achieve active safety. At the same time, the new car is equipped with the "Armored Battery 3.0" with four - dimensional protection. It has passed 132 tests and can prevent fire and spread for 30 minutes in extreme situations.

Regarding the in - cabin air health, which many users with children or the elderly are concerned about, the Yuexiang series of Xinghai V9 uses zero - solvent glue throughout the vehicle and baby - grade fabrics. Both the VOC emissions and odor levels are lower than the national standards.

In recent years, with the increase in multi - child families, MPV models have gradually become a mainstream choice for car purchases. Li Auto's MEGA, XPeng's X9, and BYD's Denza D9 are all iconic MPV products in the new energy field.

However, the prices of these models often exceed 300,000 yuan, which discourages many families. The Xinghai V9, with its upgraded configuration and enhanced product strength while keeping the price below 200,000 yuan, will undoubtedly become a new disruptor in the luxury MPV market.