Top 15 medical and health brands: Office wellness consumption becomes a necessity | Siyan Consumption Index Brand List Vol. 60

During this monitoring period, Nutrend, Durex, and Yuwell ranked top three on the list with comprehensive popularity scores of 1.72, 1.63, and 1.53 respectively, leaving a gap with the following brands.

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 The workstation has become the core space for young people's health preservation. Invisible technology and professional convenience drive product upgrade points

 From a segmented perspective, the health - preservation scenarios of young people are accelerating their penetration into the office. The new demand of young white - collar workers for "fragmented health management" in high - pressure work has exploded. The workstation is becoming their "second health - preservation cabin", and brands are competing to provide solutions suitable for different "professional moments".

Nutrend, which ranks first on the list, not only consolidates its traditional advantages in the sports and fitness field, but also keenly extends nutritional supplements to a wider range of "professional life scenarios". For example, it has launched instant energy drinks for cycling enthusiasts, multivitamins and lutein gummies for high - intensity mental workers. Traditional brands such as BY - HEALTH are also accelerating the layout of portable nutritional powders to compete for this incremental market.

In addition to nutritional supplements, new Chinese - style physiotherapy gadgets have also become standard, meeting users' core demands for convenient health preservation and instant relief. Among them, medical brands such as Yuwell and Kefu combine traditional Chinese medicine concepts with micro - technology to launch popular products such as portable massagers (to relieve shoulder and neck stiffness), mini moxibustion boxes (to expel cold and dampness with smokeless design), scraping boards (for 3 - minute massage and stress reduction), and USB - heated neck protectors (to fight air - conditioning diseases). These products not only meet the requirements of being small, quiet, and operation - invisible without disturbing work, but also ensure that the brands have reliable technical or medical endorsements.

From decorative aesthetics to health necessities, brands cater to eye consumption with color marketing + material innovation

 Judging from the brand distribution, contact lens brands such as Kolala, Moody, and Cooper have all made it onto the list, reflecting that eye consumption has entered an era driven by both beauty and health. The focus of brand competition has shifted from color marketing to breakthroughs in material science and full - cycle health management services. Consumers are willing to pay a premium for "burden - free beauty", and contact lenses are evolving from fast - moving consumer goods to health - related consumer products that require professional decision - making.

Fashion brands represented by Kolala, Lapeche, and Moody have captured the young consumer group through technological innovation and the strengthening of fashion attributes. The Moody brand launched its new "moody live" silicone hydrogel color contact lens series this month and officially announced its new IP image "Little Moo". On the one hand, it empowers product strength through material upgrade; on the other hand, it builds an emotional magnetic field through IP companionship. The Kolala brand, by launching the "Spring Escape" series of products featuring a daily - wear pattern with a sense of atmosphere and deeply cultivating its account on the Xiaohongshu platform, has released product - promotion videos and trial - wearing evaluations of different colored contact lenses paired with "atmospheric makeup", triggering users' interest and ranking first in social media popularity. Professional brands represented by CooperVision and Alcon cut into the high - end daily care market by correcting and protecting vision and eye health with products such as "myopia control" and "preservative - free eye drops".

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "Consumption Popular Event List", and extended list reports within the corresponding scope. It aims to objectively and truthfully present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear and apparel accessories, food and fresh produce, household appliances, sports and outdoor, beauty and cleaning, maternal and infant products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unrecognized errors or omissions. It is particularly noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.