Huya uses AI to envision the "infinite game".

On August 12, Huya released its financial report for the second quarter of 2025. After two years of strategic transformation, Huya delivered a remarkable performance that exceeded market expectations.

Data shows that Huya's total revenue in the second quarter of this year reached 1.57 billion yuan, with the total revenue achieving year - on - year and quarter - on - quarter growth for two consecutive quarters. Under the Non - GAAP accounting standard, Huya achieved break - even in operating profit, and the net profit attributable to the company was 47.5 million yuan.

In specific business segments, Huya's live - streaming revenue stabilized at 1.15 billion yuan. The revenue from game - related services, advertising, and other businesses increased by 34.1% year - on - year to 410 million yuan.

At a time when the live - streaming industry is generally volatile and still searching for a way out, Huya has got back on track with two consecutive quarters of stable growth. While continuously strengthening its core business, Huya also has AI as a new growth engine, providing continuous impetus for user growth. Such a diversified ecological layout has gradually transformed Huya from a live - streaming company into a technology provider that empowers the upstream and downstream industries and is driven by the "AI + content ecosystem" dual engines.

Now, Huya is developing towards a more resilient and imaginative direction, and the future appearance of this leading live - streaming company is hidden in the picture built by AI.

Fully Embrace AI to Enhance User Experience

The game live - streaming industry needs traffic, but development that relies solely on traffic can easily reach a bottleneck. Long - term sustainable development requires ecological support. In the past two years, Huya has regained its vitality by following the three - pronged strategic transformation path of "reshaping the diversified revenue structure + empowering content with AI technology + improving financial health."

AI is both the key and the answer to Huya's transformation. It is the key to activating the content and user ecosystem throughout the entire business chain.

Huya is actively promoting the multi - dimensional application of the "AI +" strategic matrix, covering areas such as "AI + live - streaming", "AI + IP", and "AI + services". Relying on the massive game data and live - streaming content accumulated on the Huya platform, Huya has independently developed advanced intelligent game analysis models and large language models in vertical fields, accumulated advanced digital human simulation technology, and reached the leading level in the industry. Huya's "AI +" strategy is making progress in both enhancing user experience and creating new consumption scenarios.

Huya Live connects to the full - fledged version of DeepSeek - R1

With the maturity and standardization of e - sports events, the industry has set higher standards for content presentation. However, how to provide a differentiated live - viewing experience for e - sports events has become a new challenge for platforms.

In this year's "Huya League of Legends Legend Cup S3" event, Huya launched the first AI e - sports intelligent agent in the game live - streaming industry, "Hu Xiao Ai". Putting the debut of its self - developed AI technology in the most important event on the platform shows Huya's dedication and confidence in AI.

Event live - streaming is indeed the best and most direct application scenario for the technology at present. From the actual combat effect, "Hu Xiao Ai" is involved in all aspects of the event. Whether it is the team captain's player selection, Ban & Pick before the game, real - time commentary during the game, or post - game review, AI is not only fully involved but also applied maturely.

For example, "Hu Xiao Ai" can significantly increase the interaction rate of bullet - screen comments through intelligent and interesting game situation interpretations, upgrading the live - viewing experience from "passive watching" to "immersive participation". Comments like "AIW just gave away the Ancient Dragon fight for free! AIW's base exploded faster than some people quit the game! Congratulations to OP for completing an epic comeback. The AIW coaching staff should write a self - criticism all night!" These real - time, appropriate, and highly - stylized commentaries generated by AI bring more fun to the live - viewing experience.

In addition, Huya launched the "real - time analysis of team voice" function. Through voiceprint recognition and natural language processing, it can transform the tactical communication of professional players during the game into a visual presentation in real - time, freezing the fleeting key moments of the event in the form of charts and text, and enhancing the audience's understanding of the game.

In the commentary and post - game review segments, Huya also uses AI to output viewpoints through a large amount of data analysis, generate pictures, texts, and video clips of key moments, etc. With less human intervention, the quality and quantity of user - generated content are still maintained, and it can even improve the quality and efficiency, making the long - tail dissemination of event live - streaming more targeted.

"Hu Xiao Ai" has been widely used in the event

Now, Huya has also started to cooperate deeply with platforms such as Douyin and Kuaishou. When AI is widely applied, real - time content segments and clips can be spread on short - video platforms immediately, leveraging the explosive traffic of short - video platforms. In the cooperation with multiple platforms, Huya is both the origin of first - hand content and the final destination of traffic. Short - video platforms can also expand their content libraries by leveraging Huya's deep accumulation in the field of copyrighted e - sports events.

This will be a win - win situation for all parties.

It can be seen that AI is no longer an optional auxiliary in game live - streaming but a key co - creator of content. The role of AI technology in events can be on a par with that of players and commentators.

Since its inception, e - sports live - streaming has witnessed a major model change for the first time, and AI is the underlying driving force for this change. With the intervention of technology, the presentation of events on the screen shows more diversified expressions. When the charismatic commentators are paired with the AI that always brings unexpected excitement, the user's live - viewing experience is taken to a new level.

Huya's complete, rich, and industry - leading event matrix provides rich practical scenarios for the implementation of AI technology. This smooth and organic combination also opens up a deeper commercial space for Huya.

According to Huya's financial report data, Huya live - streamed more than 100 copyrighted e - sports events in the second quarter and is currently broadcasting the 2025 Esports World Cup (EWC) in Saudi Arabia in full. With rich and top - level event copyrights, Huya has always been the preferred platform for users to watch games. In addition, Huya's self - produced content matrix is expanding rapidly. More than 40 self - produced e - sports events and entertainment programs were broadcast in the second quarter.

A solid content foundation is a strong backing for Huya to expand its AI applications. "Content marketing is becoming increasingly important in the game marketing system. Huya has unique advantages in developing game content marketing and game - related services, thanks to its large core game user base, high - quality anchor resources, and a complete e - sports event system," Huang Junhong, co - CEO and senior vice - president of Huya, highly summarized the advantages of the Huya platform. The event system and service system he mentioned provide sufficient space for AI technology to be applied.

With the in - depth integration of AI and Huya's various businesses, the game live - streaming industry is bound to achieve leap - forward evolution and iteration in multiple aspects such as events, user experience, and consumption scenarios.

The Launch of the Simulated AI Robot Accelerates the "AI + IP" Strategy

At the recently concluded 2025 ChinaJoy, Huya's AI capabilities evolved and iterated again, showcasing its "AI hard power" by presenting the world's first desktop - level intelligent robot "Huya i - Super Body" based on an e - sports team IP. It is reported that this intelligent robot product will be officially launched within this year.

This is a leap from software to hardware and a breakthrough attempt by Huya to explore and create new consumption scenarios with AI.

The "Huya i - Super Body" intelligent robot displayed at this year's CJ

"What a pentakill!! It's even more amazing than my Udyr's come - back from near - death. I'm getting goosebumps. We're counting on you to carry this game!" This line is highly similar to the way of expression and tone of TheShy, a player from the iG team, but it doesn't come from him. "Huya i - Super Body" combines the team IP character - setting restoration technology, dialogue, and emotion AI models to highly simulate and restore the personalities, voices, and language habits of different players from the iG team, generating such natural and highly - realistic natural language.

This robot highly restores the appearance and voice details of many e - sports players, including TheShy, at the hardware level, even including the curvature of their hairstyles and details of their team uniforms. It has a high emotional value, making it not only a limited - edition peripheral product for the team IP that can meet the fans' star - chasing needs but also a robot that can provide companionship during the game.

"Huya i - Super Body" is a game - savvy robot. In addition to providing real - time game strategy guidance, including hero positioning, minimap vision prompts, and equipment selection suggestions, this product accesses Huya's massive game knowledge base refined from unique e - sports events and supports online searches for hot news.

At the software level, Huya is focusing on developing the "AI training partner" function, which can provide users with beneficial game strategies through big - data analysis and dynamically respond to the user's emotional state by combining the emotion recognition engine and "memory map" technology. If a player loses a game, the "AI training partner" function will offer encouragement immediately, and cheer when the player wins.

The AI robot "TheShy"

When "Huya i - Super Body" is launched, and when Huya extends its AI capabilities from the online screen to the offline real - life and game scenarios, the technology achieves a cross - dimensional breakthrough. The way Huya connects with users is greatly expanded, the service scenarios for users are broadened, and the commercial ceiling of the platform is also raised. When online in - game purchases are combined with offline physical consumption, it also indicates the continuous upgrading of Huya's operational capabilities as a game ecosystem service provider.

As of the second quarter of 2025, Huya's total MAU reached approximately 160 million. The effective implementation of the multi - platform strategy has deepened and expanded the platform's user pool. High - quality content is the foundation of the community and the moat of the game platform. Through cooperation with different game manufacturers and content platforms, Huya has broken down the barriers between platforms, built an open and diversified content - flowing ecosystem, and achieved a win - win situation in the industry.

Attempts based on new ideas, technologies, and creativity are expected to bring more traffic entrances to Huya's user pool, providing an inexhaustible "water source". Obviously, AI brings new growth to Huya, which is the most scarce and valuable resource in the current game live - streaming industry.

When the ecosystem is open, new technologies gain "mobility", and the ecological collaboration between platforms will also bring about technological collaboration, especially the cooperation between Huya and its major shareholder, Tencent. Currently, Huya is one of Tencent's most core game distribution channels. Huya's AI technology can be seamlessly applied to Tencent's games, providing new content ideas for game distribution.

Using AI technology to support the upstream game suppliers, the interaction between the two parties will enter a new level on the existing basis, leveraging each other's strengths and moving forward together.

Currently, Huya's AI ecosystem matrix is gradually taking shape. With the simultaneous implementation of "AI + IP", "AI + live - streaming", and "AI + services", Huya's originally mature business forms will experience an all - around leap forward. The anchor creation, content system, and community ecosystem will thrive. As the fit between the innovative business and the core business becomes deeper, Huya's business expansion will know no bounds.

For Huya, AI is an "infinite game" for future planning.

As Huang Junhong said, "Through two years of hard work, we have proven to the market that Huya is not just a live - streaming platform but a comprehensive service provider capable of creating value for the entire game ecosystem. Huya will continue to delve into the game industry, strengthen cooperation with various manufacturers, continuously expand its business boundaries, and innovate service scenarios. At the same time, Huya will continue to invest in overseas markets and AI layout to lay a solid foundation for long - term sustainable development."

The path based on AI and ecological layout has been clearly laid out. After two years of accumulation, Huya will accelerate the opening of a new development situation.