Jensen Huang's children make a counter - attack to rise to power. The growth history of the "crown prince" worth 4 trillion is exposed for the first time: one studies baking and the other runs a bar.

NVIDIA's chip business is booming, yet the "second - generation entrepreneurs" are actively paving new paths for the company. In recent years, Jensen Huang, the founder of NVIDIA, has seen his children, Madison and Spencer, join the company he founded one after another. However, they haven't entered the core chip business but are exploring emerging fields such as digital twin and AI.

In Silicon Valley tech companies, most founders are still young and far from the stage of considering successors for their enterprises.

Established tech giants like Google, Microsoft, and Apple haven't sought successors through family inheritance as traditional industries do.

NVIDIA, the "world's most valuable company," seems to be an "outlier."

Since 2020, Jensen Huang's two children, Madison and Spencer, have joined NVIDIA one after another:

One serves as a senior director; the other is a product line manager.

Even Madison's boyfriend, Nico Caprez, has joined NVIDIA as a corporate development manager.

It's not just Jensen Huang's children. Many children of NVIDIA executives also work in the same company as their parents.

It seems that Jensen Huang isn't worried at all that "nepotism" will affect NVIDIA's development.

He has truly made NVIDIA a shared cause for everyone.

NVIDIA's "Second Generation"

What's it like to work with a "billionaire" dad?

Now, Jensen Huang's children have taken important positions in NVIDIA and are fighting side by side with their father.

Jensen Huang (middle), the founder and CEO of NVIDIA, with his son Spencer Huang (left) and daughter Madison Huang (right)

Daughter Madison joined the company in 2020 and was promoted to senior director in March this year; son Spencer joined the company two years later than his sister and serves as a product manager.

Neither of the siblings works in NVIDIA's core chip business but explores the company's emerging businesses.

Madison is in charge of simulation software for industries such as manufacturing; Spencer is involved in the field of robotics technology.

Both of these departments are regarded by Jensen Huang as new growth engines for the company's future.

In the company, both siblings work extremely hard, are proficient in their business, and have deep feelings for the company founded by their father.

Compared with the low - key and gentle brother Spencer, sister Madison has a personality more like her father, and her influence in the company has also grown faster.

Madison has joined a team called "The Band" within the company.

This is a core team composed of more than a dozen company executives and is also the most core "support group" for Jensen Huang. Its main task is to accompany Jensen Huang to major speech events, prepare for significant events such as GTC, and do behind - the - scenes work.

Although both siblings are proud of their billionaire father, in NVIDIA, they also bear the "unbearable weight" brought by their father's halo: it's impossible for anyone in a meeting with the siblings not to think about their special relationship with the company's founder.

Besides the Huang siblings, NVIDIA has also hired many children of its employees.

For example, the son of the company's co - founder Chris Malachowsky and the son of board member Aarti Shah are among them.

Many children of executives are interning at NVIDIA, and some executives even have multiple children working in the company.

But Jensen Huang doesn't seem worried that this will cause any trouble for the company.

He believes that parents are willing to vouch for their children to join the company because they are sure that their children will bring honor to them. In fact, many of NVIDIA's "second - generation" employees often outperform their parents.

The Huang siblings have been at NVIDIA for a short time, and their future development paths in the company are still unknown.

However, as NVIDIA's market value has exceeded the $4 trillion mark, surpassing Apple and Microsoft to become the world's most valuable company, a new chapter has opened in the story of the Huang family.

Standing on their parents' shoulders, how to outshine them seems to be an insurmountable goal for the Huang siblings.

The Growth Path of "Non - Silicon Valley Elites"

For a long time, no one thought the siblings would join NVIDIA.

On their growth paths, they didn't choose to attend prestigious schools to start the traditional Silicon Valley elite path.

Sister Madison studied cooking and later specialized in pastries and wine; brother Spencer opened a cocktail bar in Taipei.

During their early growth, Jensen Huang seemed to hope that his children could go out and experience different things earlier and develop the quality of daring to break the rules.

Back in 1993, when Jensen Huang had just founded NVIDIA, Madison was only one year old, and Spencer was two. The siblings grew up in their San Jose home with their parents' company.

In 2003, the family moved into a six - bedroom mansion in the wealthy Los Altos Hills neighborhood.

In his senior year of high school, Spencer followed his inner interests and went to the Freestyle Academy of Communication Arts and Technology, a new - type school for students pursuing creative careers, which provides high - end equipment such as professional cameras and editing software for students to engage in photography, design, and film production.

Around 2014, Spencer opened a bar called "R & D Cocktail Lab" in Taipei with a friend.

It's said that many NVIDIA employees often visited the bar at that time and asked the bartender about the company CEO's son.

Ranked among the top 50 best bars in Asia by Forbes in its first year of operation

But Spencer rarely talked about NVIDIA or his father at the bar. He would occasionally talk about his growth experience. For example, he once told the bar staff that he knew how to trade stocks at the age of eight.

Moreover, he emulated his father's business strategies in running the bar. For instance, he hosted weekly manager meetings and asked employees to share their "five major things," which is directly learned from his father's management manual: for years, NVIDIA employees have sent weekly emails to the CEO reporting their "five major things."

In 2022, Spencer returned to the United States and obtained a Master of Technology and Business Administration degree from New York University, focusing on the AI field.

Madison's growth experience is roughly similar to her brother's.

In 2009, after graduating from a public high school, Madison, who was interested in cooking, went to the Culinary Institute of America to study cooking, which had nothing to do with chip - making.

When both children went abroad to study, Jensen Huang felt extremely lost. He felt like an "empty - nester" and didn't know what to do.

After majoring in restaurant management at the cooking school, Madison didn't rush to take over the family business. Instead, she worked as a chef in New York and San Francisco, studied pastries and wine at Le Cordon Bleu in Paris, and also worked at the French luxury giant LVMH Group for nearly four years.

Return to the Family Business

It wasn't until 2019 that the siblings secretly began to pave the way for their return to the family business.

In this year, they jointly signed up for a six - week online course on AI at the Massachusetts Institute of Technology.

In the same year, Madison entered the top - notch London Business School to pursue an MBA.

Just a few weeks after enrollment, news about Madison's prominent father spread among her classmates. Several classmates remembered that she took a private plane to a group skiing trip in France.

Compared with her sister, Spencer was more low - key during college. His classmates at New York University were more unaware of his identity.

It wasn't until someone checked Jensen Huang's Wikipedia that they were surprised to find that Spencer was Jensen Huang's son; two classmates didn't know Spencer's true identity until they received an interview call from The Information.

In the summer of 2020, Madison, who was studying at the London Business School, interned in NVIDIA's marketing department and then received a full - time offer.

A few months later, Madison transferred to the Omniverse business unit responsible for 3D design and simulation software products as a product marketing manager. One of the core businesses of this unit is "digital twin," which uses software to fully simulate the design and operation of a factory.

Although the scale of this business is still very small, Jensen Huang attaches great importance to it and firmly believes that it has great market prospects and will trigger a new round of AI revolution in robotics, manufacturing, and the automotive industry, which will undoubtedly bring more new customers and product demands for NVIDIA.

Some people think that this arrangement is to let Madison avoid the limelight, but it also shows that Jensen Huang has high hopes for his daughter and hopes that Madison can lead NVIDIA to break through the traditional core GPU business.

Similarly, after joining the company, Spencer was also arranged in another emerging field that Jensen Huang is concerned about: the robotics simulation business as a product manager. This team is committed to developing AI models for robots and creating simulation software to help robots better understand the world.

Among the siblings, the more outgoing Madison seems to have greater influence in the company. In the past few years, her scope of responsibilities has continuously expanded, and her salary has also increased.

In March this year, Madison was promoted to senior director (second only to the vice - president). According to the latest proxy statement filed by NVIDIA with the U.S. Securities and Exchange Commission (SEC), Madison's total annual salary reached $1 million last year.

Madison doesn't want others to think that she succeeded because of her father. She shows great enthusiasm for the company's business and is known for working desperately and replying to emails instantly.

In communication with employees, Madison has the same style as her father. She never hesitates to tell others "You didn't meet my expectations" or "You disappointed me."

Sometimes, Madison will suddenly