The "tech Spring Festival Gala" is set. Will the upcoming iPhone 17 series be a hit?

Latest scoop: Apple's press conference, known as the "Tech Spring Festival Gala," will be held at midnight on September 10th, Beijing time!

The highly anticipated iPhone 17 series and a host of cutting - edge technologies will also make their debut at the same time.

Thinking that my friends will stay up all night to watch the replay of Mr. Cook's presentation, just like I do, I can't bear it;

So today, I'm going to do a summary of the "preview." If you find the press conference boring later, I suggest you just go to sleep. Hehe~~

First up is the highly anticipated iPhone 17 Air. As Apple's first model pursuing ultimate thinness and lightness, it showcases Apple's "artistic obsession."

The new phone adopts a brand - new design language and offers four color options: black, white, light gold, and light blue.

Moreover, the iPhone has pioneered an integrated design of the middle frame and the lens frame (except for the standard version). The lens module on top is made of aluminum alloy;

The battery and sub - board section at the bottom are covered with glass. It's a bit hard for me to describe in detail. Just take a look at the picture:

All I can say is that the craftsmanship is really exquisite and worthy of the reputation of an "artwork."

Well, at this time, some "deep - pocketed" friends may have noticed: Aluminum alloy? What about my titanium alloy!?

Unfortunately, the iPhone 17 series will most likely ditch the titanium middle frame.

To achieve the integrated design of the middle frame and the lens frame, titanium alloy is difficult to shape and the cost is too high.

In response, all I can say is: You're out of luck with titanium~~

Ahem... The Air, which pursues art, has more to offer. It's extremely thin and light, with a body thickness of only 5.5mm!

The new phone will also feature a 6.6 - inch large screen, support a 120Hz high refresh rate, and have a resolution of 1260 x 2740;

The device will be equipped with the A19 processor, manufactured based on TSMC's N3P process;

With the support of this chip, the performance of the 17 Air is expected to become the world's most powerful thin and light flagship phone.

Whether it's the industrial level or the ingenious design, the iPhone 17 Air demonstrates Apple's ultimate pursuit of technology and art.

Now that we've talked about Apple's art, it's time to talk about its "obsession":

You'll get an art - like 48MP single - lens camera; you'll also get an art - like 2800mAh super - large battery.

It's rumored that the 120Hz screen may not support the adaptive refresh rate. Well, this is also the unique artistic journey exclusive to our iPhone 17 Air.

This device integrates both Apple's dedication and obsession, and they are all unique breakthroughs in the industry!

My evaluation is that this is a bold attempt, but judging from the industrial level and the pattern of Apple's pioneering products;

The price of the iPhone 17 Air won't be low. I conservatively estimate that the price will be on par with the iPhone 17 Pro.

My advice is to focus on the Pro series.

I think you've probably seen the configurations of the iPhone 17 Pro series. Let me add some more details.

The iPhone 17 Pro series adds an exclusive "orange" color! Does this refreshing color tempt you guys?

As I mentioned before, the entire iPhone 17 series will use aluminum alloy, and the Pro series can't escape the "no - titanium fate."

Similarly, except for the standard version, all models adopt the integrated design of the middle frame and the lens frame, with a glass - spliced back cover.

In terms of core configurations, the Pro series doesn't play around every year. It will globally debut the A19 Pro, the world's most powerful mobile phone chip;

It will be upgraded to 12GB of memory for the first time, bringing a new level of smoothness to iOS; it will feature a VC heat spreader for the first time, bringing a new qualitative change in game heat dissipation, so you and your phone won't overheat anymore;

The newly upgraded 48MP all - focal - length triple - lens camera will bring new innovation to infinite zoom; it will have a built - in 5000mAh large battery at most, and its battery life will continue to top the list!

Well... it seems that only the Pro Max has a 5000mAh battery. What a pity~~

This is the brand - new iPhone 17 Pro series —— powerful, stable, fast, and the synonym for "invincible"!

Of course, the Pro series has always been the most expensive iPhone models, and many friends may find it a bit difficult to afford.

So, this year, I suggest you also pay a little attention to the iPhone 17 standard version! Its upgrades are also unprecedented.

The most obvious upgrade is the screen. The iPhone 17 standard version will be upgraded to a 6.3 - inch large screen for the first time;

And for the first time, Cook has broken the "ancestral rule" and all models will be equipped with a 120Hz refresh rate!

Hey~ don't get too excited too soon. Cook still has a trick up his sleeve: the 120Hz of the standard version doesn't support the adaptive refresh rate.

This is not very friendly to static usage scenarios. For example, for friends who like to read novels, using the 120Hz high - refresh rate throughout will obviously consume more power.

In terms of performance, it's a bit embarrassing. It still uses the traditional A18 platform, once again showing the traditional "incremental upgrade" skill.

The battery has been upgraded to 3600mAh, but due to the larger screen and the 120Hz high - refresh rate, the battery life may not improve much.

Anyway, having a 120Hz screen on the standard version is an advantage!

Okay, let me briefly summarize: The entire iPhone 17 series uses an aluminum alloy middle frame, and the screen size starts from 6.3 inches;

Except for the standard version, it adopts the integrated design of the middle frame and the lens frame + a spliced back cover for the first time, and the craftsmanship is unique.

In terms of configuration, there are good improvements. All models have a high - refresh rate, and all models (except the Air) have an increased battery capacity. I think it's a great generation of phones!

However, I want to emphasize again: the iPhone 17 Air will be very, very expensive. If you have enough budget, go for the Pro without any hesitation!

In addition to the highly anticipated iPhone 17 series, Apple will also bring many new iOS ecosystem products at this press conference.

In terms of watches, Apple will directly launch three Apple Watch models: Series 11, Ultra 3, and SE 3.

The Ultra 3 series is the main high - end model. It is expected that its resolution may be 422×514, a little larger than the current model;

And this device will most likely support the satellite communication function, but don't even think about the Chinese version. Hehe~

As for battery life... according to Apple's habit of pursuing performance, the battery life of these three watches probably won't be very ideal.

So which watch do I recommend? Of course, it's the SE 3, mainly because it's cheap!

How expensive an Ultra watch is! I can't even imagine it (tearful eyes)...

In terms of audio, Apple will also launch two wireless audio devices, the AirPods Pro 3 and the HomePod mini 2, at this release;

The AirPods Pro 3 will be equipped with the latest self - developed decoding chip by Apple, the sound will be more realistic, and the transition between adaptive noise cancellation and transparency mode will also be smoother;