36Kr Going Global · On-site | Dive into the IFA Berlin Consumer Electronics Show and Witness the Global Stories of Chinese Brands

The IFA International Consumer Electronics Fair, known as the "European version of CES", will kick off on September 5th in Berlin, the technology and innovation hub of Germany.

At the Berlin IFA exhibition once endorsed by the then "tech influencer" Albert Einstein, a series of epoch - making technological innovation products such as the world's first consumer - grade radio, recorder, and color TV were launched. While changing the lives of countless people around the world, it also opened up many new business tracks.

With a century - long history, IFA is the most important consumer electronics exhibition in Europe. Image source: IFA

"CES is for envisioning, while IFA is for actualizing" - this is an unwritten consensus in the industry.

At the Berlin IFA exhibition, the center stage is not occupied by breakthrough black technologies, but by the latest and coolest high - tech products that can be added to the shopping cart during the year - end Christmas shopping season - more powerful digital devices, more stunning audio - visual systems, smarter robots, lighter wearable health equipment... While nearly two thousand global brands showcase their innovation capabilities to European consumers, the IFA exhibition is also the last crucial node for European merchants to select and replenish products before the year - end sales peak season.

Humanoid robots exhibited by German companies. Image source: IFA

At this year's IFA, consumer - grade electronic products empowered by AI will undoubtedly become the focus of the spotlight. How to integrate new technological achievements in cutting - edge fields such as large models, AI Agents, and embodied intelligence into commercial products to create blockbusters that suit the tastes of European consumers? How to resolve the contradiction between the strict data supervision of the EU and the localized user experience? The Berlin IFA exhibition will be an important stage for multinational enterprises, tech giants, and entrepreneurs in the consumer electronics industry to "submit their homework" annually.

European consumers experience robotic dogs at a Chinese company's booth. Image source: IFA

According to statistics from 36Kr Going Global, nearly 700 Chinese companies will participate in the Berlin IFA Consumer Electronics Exhibition this year. In the era of Trump's new tariffs, as the largest single overseas market after the United States, Europe has undoubtedly become a hotly contested territory. What kind of information will Chinese products convey to global users at this world - class exhibition? And what kind of attention will the European market pay to the new Chinese forces going global? 36Kr Going Global will conduct on - site coverage of the entire Berlin IFA Consumer Electronics Exhibition, witness the journey of Chinese brands in the European market, and tell the global story of Chinese innovation forces.

If your company plans to participate in the exhibition in Germany in September, hopes to communicate with us during the exhibition, and get professional Chinese and English reports, please scan the QR code below or click "here" to fill in relevant information and requirements. The staff of 36Kr Going Global will contact you as soon as possible.

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